Dubai's Coca-Cola Arena unveils AI-powered fan experience overhaul
Dubai's premier entertainment destination, Coca-Cola Arena, announced plans to invest in digital technology and artificial intelligence (AI) to launch a bouquet of new features that elevate the live experience for residents and international visitors.
From convenient ticketing to premium event upgrades, Coca-Cola Arena is raising the bar for seamless event access and immersive fan experiences, it said.
The new features debut ahead of the Michael Learns to Rock concert on April 27 and across 2025 and aim to enhance fan engagement and drive premium revenue growth.
Mark Jan Kar, General Manager of Coca-Cola Arena, said by combining advanced AI, immersive technology and consumer-first services, they will be creating a platform for fans to enjoy personalised, unforgettable moments on their own terms within a click of a button.
The first phase of the rollout is anchored by an AI-powered WhatsApp channel, enabling real-time engagement, ticketing assistance, frictionless navigation and concierge-style services for attendees. The tool delivers personalised interactions at an unprecedented level.
Coca-Cola Arena has also launched 3D-interactive seat views within an interactive map on its website.
With the integration of Tabby, Coca-Cola Arena is also introducing flexible payment terms, so fans can split the cost of tickets, hospitality and other add-ons across transparent instalment options.
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