E.l.f. Cosmetics Teams Up With Fazit Beauty on ‘Spirit Stripes' for March Madness
Beauty meets fandom in E.l.f. Cosmetics' new collaboration with viral sensation Fazit Beauty. Both brands teamed up to introduce Spirit Stripes, a makeup product designed specifically for sports enthusiasts looking to elevate their game day look during March Madness.
The collection unites E.l.f.'s bestselling beauty product, the Power Grip Primer, with Fazit's easy-to-apply makeup stripes in five team-inspired colors: blue, red, orange, green and purple. Now available for purchase on elfcosmetics.com and fazitbeauty.com, the bundles start at $26 and include a set of six stripes.
More from WWD
Global Beauty Industry Faces Challenges as Demand Slows and Markets Shift
Astronaut and Activist Amanda Nguyen Hosts First All-women Astronaut Gathering at the U.N.
E.l.f. Beauty Sees Strong Q3 Sales, but Adjusts Full-year Forecast After Soft January
Fazit Beauty created the Faux Freckle Makeup Patch, which went viral on social media in 2024. Even Taylor Swift was seen wearing the product. Aliett Buttelman and Nina LaBruna founded the brand in January 2022.
Founded in 2004 by Joseph Shamah and Scott Vincent Borba, E.l.f. Cosmetics has a tradition of collaborating with other popular brands and celebrities. The brand has previously partnered with Chipotle, American Eagle, Meghan Trainor, Jennifer Coolidge, Meredith Duxbury, Mikayla Nogueira and others.
The launch continues E.l.f. investment in the sports world. In 2024, the cosmetics brand announced a multiyear global partnership with the Billie Jean King Cup by Gainbridge, the women's world cup of tennis, and released a commercial ad targeting sports fans during the Macy's Thanksgiving show.Best of WWD
Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake
Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates
Louis Vuitton x Takashi Murakami: Everything to Know About the Collaboration Ahead of Its 2025 Re-edition
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
2 hours ago
- Business Wire
e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to by teaming up with not one but two standout National Women's Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty, sport and community together. e.l.f. Cosmetics teams up with San Diego Wave FC and Kansas City Current through immersive, fan-first experiences that bring beauty, sport and community together. Earlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027. 'As a brand, we don't just show up—we show up with purpose,' said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. 'Soccer in the U.S. is experiencing incredible growth, reflecting both its global popularity and cultural relevance. We're leaning in to help level the playing field and change the game for women in the sport. Teaming up with San Diego Wave and Kansas City Current for these fan-first moments—and through our partnership with the NWSL—is about more than visibility; it's about creating meaningful impact. From the players on the field to the fans in the stands, we're here to Empower. Legendary. Females. and inspire the next generation to dream bigger, play harder, and always show up as their bold, authentic selves.' In San Diego, e.l.f. joins Wave FC as a Presenting Sponsor on June 22, 2025, at the Club's Pups at the Pitch match. As part of the match, Wave FC is partnering with The Animal Pad, a local dog rescue, to feature adoptable pups in-venue, including a photo moment as Wave FC players arrive to Snapdragon Stadium. Alongside the Club, e.l.f. will help shine a light on the rescue dogs — bringing to life its purpose to stand with every eye, lip, face and paw as a cruelty-free brand. Fans will have the opportunity to adopt the dogs at the match. 'We're thrilled to team up with e.l.f. Cosmetics for Wave's first-ever Pups at the Pitch match and to officially kick-off their larger NWSL partnership here in San Diego. This fun and inclusive event celebrates the unique bond between our fans and their furry friends—something that aligns perfectly with e.l.f.'s bold, joyful spirit. Together, we're bringing a fresh, feel-good energy to Snapdragon Stadium and creating unforgettable matchday moments for our Wave community,' said Alyssa Haynes, San Diego Wave FC Senior Director of Corporate Partnerships. On August 16, 2025, e.l.f. will head to Kansas City Stadium as the KC Currents take on Orlando Pride. 'Ahead of our August 16th match against Orlando Pride, e.l.f. is partnering with the Kansas City Current to create a one-of-a-kind activation at CPKC Stadium, the first stadium in the world purpose-built for a women's professional sports team,' said Kansas City Current SVP of Commercial Missy Jenkins. 'We are excited to partner with an industry-leading brand that raises the bar for fans and the community. This opportunity will amplify our fan experience ahead of a great matchup on the pitch.' Both matches will feature experiential, on-site activations designed to celebrate fandom and inspire the next generation of players. The e.l.f. Training Center will invite the community to test their soccer skills, recharge in a glow-up recovery area, and envision their future se.l.f. as a soccer star through a photo experience and custom trading cards. A storytelling wall will highlight iconic female soccer legends, and the events will be livestreamed on e.l.f. You!, the brand's Twitch channel. e.l.f. continues to show up in unexpected places to support women who are breaking barriers and redefining what's possible. A bold voice for women's empowerment, e.l.f. also supports the Billie Jean King Cup, Kendall Coyne Schofield and the National Women's Hockey League, professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis and the Wonder Women of Wrestling Varsity Tournament, among other initiatives that democratize access for all on the playing fields. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About San Diego Wave Fútbol Club San Diego Wave Fútbol Club, founded in 2021, competes in the National Women's Soccer League (NWSL). Since its inception, the Wave has quickly emerged as one of the premier clubs in global women's soccer - setting the NWSL single-game attendance record, reaching the playoffs in its inaugural season, and capturing its first trophy with the 2023 NWSL Supporters Shield. In 2024, the Club continued to make history, ranking #2 worldwide in women's soccer attendance. Committed to excellence on the pitch and impact off it, the Wave is deeply rooted in the San Diego community and proudly led by the Leichtman Levine Family. The team plays its home matches at Snapdragon Stadium, a state-of-the-art venue in the heart of the city. For more information, visit About the Kansas City Current Founded in December 2020, the Kansas City Current is led by the ownership group of Angie Long, Chris Long, Brittany Mahomes and Patrick Mahomes. The team competes in the National Women's Soccer League (NWSL). The Kansas City Current plays its home matches at CPKC Stadium, the first stadium purpose-built for a professional women's sports team. Named The Most Ambitious NWSL Club for two consecutive seasons by ESPN, the Current is proud of its many precedent-setting accomplishments. To receive updates on the Current, visit The National Women's Soccer League is the premier women's professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston, Chicago Stars FC, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.
Buzz Feed
2 hours ago
- Buzz Feed
48 Must-Have Products To Combat Summer Sweating
Laneige's Neo Blurring Powder that'll stop shine in its tracks without having to dip into a coffee shop bathroom to touch up your makeup. It walks that fine (perfect) line of blurring and keeping you matter without making you look dull. 'Tis the season for your skin to come out of its dry cave and it's always a bit tough to find that perfect in-between! A portable handheld fan that's also a power bank *and* flashlight. So you'll be sure to find all sorts of uses for it. Plus, a 360-degree portable neck fan for those sweltering days on the beach when you just seem to be pouring sweat — even in the shade of the umbrella. Just be sure to charge it with the USB before you pack your beach bag! Plus a battery-operated flexible rotating fan that lots of reviewers use on strollers to keep babies cool. But it'll attach to all sorts of places like car seats, treadmills, tents, or even your WFH area to create a nice breeze. A SPF 50 Airy Sunstick Smoothing Bar for a K-beauty sun fix you can safely throw in your bag and then reapply on the go. It has a slightly curved bar for easier application (like in the GIF!) and matte effect, and won't leave a white cast in its wake. A pack of clinical-strength SweatBlock wipes could come in handy for hyperhidrosis, nervous sweating, and hormonal sweating any time of the year. But if summer really makes all that rear its ugly head, it's worth a try. You can apply it to your pits for bed and it's made to work for up to seven days. Or a clinical-strength antiperspirant if you've tried just about everything to stop sweating but you haven't found your holy grail yet. It has 12% aluminum chloride, which blocks sweat for up to 72(!!) dry hours. A cervical pillow with breathable memory foam if you're a hot sleeper and always seem to wake up on a sweaty pillow. This'll cradle your head and neck in a gentler way than a regular pillow. Also, it comes with an Arc-Chill pillowcase! A bag of Liquid I.V. electrolyte drink mix, an electrolyte drink mix infused with potassium and vitamin C you can stir into a bottle of water to help speed up your hydration. After all, if you're sweating all day you may not be drinking as many liquid as you should (or drinking too many beers instead of water). And! This one tastes like Firecracker Popsicles! Corsx Acne Pimple Master Patches that'll attack and help flatten out painful blemishes that tend to pop up more in sweaty summer weather. They suck out the gunk without irritating your skin around the blemish like drying treatments. A reusable sand eraser that'll easily dust off all that stuff stuck to you when you're finally being dragged away from the beach. Now you won't have to worry about making your car (or shower) feel like a sandbox and deal with an uncomfortable journey home. An I Dew Care "Tap Secret" mattifying powder shampoo in a range of hair colors to tackle greasy roots without the aerosol or benzene formula. I've been packing this for flights where I carry on only and this little puff is EFFECTIVE. Like, I went to New Orleans in late May with a blowout I was trying to make last. This kept my oily roots matte again! It's LEGIT. A stick of Gold Bond Friction Defense can stop chafing caused by sweat before it even starts. It's sooo good and better than any other competitor in the thigh-saving category. But really. I have thick thighs and swear by it! Color Wow Dream Coat Supernatural Spray to stave off frizz and give you a glass-like sheen thanks to its anti-humidity powers. Even in the nastiest of weather. AND it's formulated for its effects to last through several washes. (Something to which I can attest.) A set of DEET-free handy mosquito-repelling bracelets in case the thought of putting something else on your skin (like smelly bug repellent) sounds like a total nightmare. A cooling mattress pad reviewers rave about because it's truly awful to get ready for bed and then lie there, unable to sleep because you're too hot. This'll set you up for sleep success. A silk pillowcase that have a soothing, cooling effect. But! These'll stick around in your bedding mix during cold weather, too, because silk doesn't suck moisture from your hair and skin like cotton pillowcases do. A lightweight two-piece tank top and shorts set with drawstring shorts and a ruffled crop top in airy fabric. I wore this walking around Cagliari, Sardinia, and down ~700 stairs to a cave (and then promptly back up) so I can attest it makes for excellent photo ops *and* is airy enough for such activities. A set of cooling towels you'll start taking with you everywhere this summer (and then, perhaps, in other seasons too). You simply wet one, wring it out a bit, and then drape it around your neck or anywhere else you run hot to experience its ~cooling~ super powers. A set of popular wickaway sweatbands to rock during workouts, but maybe also just on days when you know you'll be outside awhile and suh-WEATING. *Solid* Neutrogena SPF 50 sunscreen that'll really stick to your skin on your tropical (or just plain sweaty) vacation. Oh, and because it's a solid, it's carry-on–friendly! Or if you prefer a cream, Neutrogena Dry-Touch SPF 70 Sunscreen because sunscreen is ALWAYS a good idea and this formula is designed to be matte and quick-absorbing. Plus, it's fine for your face and body! A Revlon volcanic stone face roller to remove oil and shine from your face. And unlike oil-blotting sheets, the ball can be popped out and washed so you can use this over and over and over again. *Though* if you can never break up with the OGs, a pack of blotting papers is one of those skincare products you'll always find room for in your bag or pocket. (I know I do! And specifically buy this brand's in bulk over and over again.) A set of sunscreen reminder stickers to pair with your body sunscreen so there's someone besides you and your pal who're wading in the waves to remind you that, uh, yes, you do need to reapply! Oh and they last for 12 hours. (Yes, they REALLY stick.) Once a sticker turns colors, it's time to reapply. A hot or cold therapy hat you can put in the fridge before bedtime to cool down your noggin. It's made for migraine relief, but tons of reviewers love it otherwise. Carpe Antiperspirant Hand Lotion for anyone who suffers from constantly sweaty hands who REALLY notices it in the summer. It's recommended by dermatologists and the reviews are FULL of believers. Lavilin Foot Deodorant Cream because you can't forget about your poor sweaty feet too! This sensitive skin-friendly formula is made to last up to seven days. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, if you're going for that sleek look for your quite dirty hair you're rocking in a high pony for the day. This TikTok-famous styling cream will be your new secret weapon. ONE/SIZE by Patrick Starr 'Til Dawn Mattifying Waterproof Setting Spray in case you have a lot of requirements for your made-up look. Like, you wanna actually dip in the pool but stay looking matte while you lounge poolside beforehand. Or a Coty Airspun Loose Face Powder in case sprays aren't your thing but you need something to keep the sweat off the beautiful masterpiece of your face. OGX Locking + Coconut Curls Air Dry Cream for a great, affordable scrunch-and-go option with legions of fans to back up that claim. Might as well embrace the inevitable and let your natural texture shine through because you know after sweating a bit your hair is going to start curling anyway. (I know that life.) Kaia Naturals The Sweat Powder Sakura Blossom will pair well with natural deo in that it helps absorb sweat and keeps you smelling sweet throughout the day. It's especially great to travel with or throw in your gym bag. This talc-free formula is inspired by athletic chalk. Rimmel Stay Matte Mattifying Primer to give you a smooth finish that'll stay that way for so much longer. A hair color kit can help you touch up roots, cover grays, or tint eyebrows instead of going to the salon. It's a little bit of effort BUT the reviews and review pics are *quite* compelling. This is a nice brow-filling alternative for when you'd rather not with makeup and instead concentrate on which boat excursion you're taking on your Greek Isle trip. Plus! It's cheaper than getting your brows tinted professionally. An ultra-fine continuous water mister will refresh your hair in the morning after you've slept on it. Let's keep that air-dry style looking fresh instead of using more time, water, and hair products on a whole wash! A cooling body spray as a welcome relief for anyone who runs hot or just spends a lot of time outdoors. Some flowy shorts could be the minimum (but adequate) amount of fabric to wear when it feels like summer has hit its peak, only for you to be unpleasantly surprised the next week when the heat index is about 10 degrees hotter. Paula's Choice Skin Balancing Pore-Reducing Toner to target clogged pores and blackheads *but* reviewers who came for that have also found that it helps treat their rosacea! (Yeah, rosacea also doesn't do too great in the heat and sweat either.) A Neutrogena makeup eraser stick can let you do a quick touch-up on that eyeliner wing that you can't get right or your sweat already smeared before it was set. And it's small enough that you can throw it in your bag on the reg. Kitsch Microfiber Hair Towel that'll gently sop up water while you go about your day. It's lightweight but hard working so you can get closer to either the dreaded hairdryer session or putting in some product and letting your hair finish by air-drying. A pack of Dr. Frederick's Original Better Blister Bandages made with hydrocolloid to not only avoid rubbing existing blisters, but also to help heal them. e.l.f. Hydrating Face Primer that, according to reviewers, will set up your face for smooth application and then keep it looking matte once said makeup is applied as you like it. Give this affordable option a go before spending double-digits on luxury primers. OC Eight Professional Professional Anti Shine Mattifying Gel can layer on underneath makeup to trap facial oils, reduce shine, and even out skin tone for ALL skin types for up to eight hours. (Cue the Reba theme song.) A set of affordable, highly popular *waterproof* wireless Bluetooth earbuds some reviewers compare to AirPods for significantly cheaper. Cheers to listening to your backlog of podcasts while sweating your butt off and staring at the ocean. A super portable, sturdy beach umbrella that reviewers say withstands the wind and will provide you a bit of shade — even if you find yourself hanging outside in other places like the park. Or a fancy umbrella that reviewers love for their patio but *also* take along to the beach. Yes, your beach setup could use a bit of fringe. A pair of Thigh Society cooling shorts WITH a built-in pocket can save your inner thighs during that sunset walk on the beach.
Yahoo
2 hours ago
- Yahoo
e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current
Builds on the brand's multi-year engagement with the National Women's Soccer League OAKLAND, Calif., June 11, 2025--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to by teaming up with not one but two standout National Women's Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty, sport and community together. Earlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027. "As a brand, we don't just show up—we show up with purpose," said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. "Soccer in the U.S. is experiencing incredible growth, reflecting both its global popularity and cultural relevance. We're leaning in to help level the playing field and change the game for women in the sport. Teaming up with San Diego Wave and Kansas City Current for these fan-first moments—and through our partnership with the NWSL—is about more than visibility; it's about creating meaningful impact. From the players on the field to the fans in the stands, we're here to Empower. Legendary. Females. and inspire the next generation to dream bigger, play harder, and always show up as their bold, authentic selves." In San Diego, e.l.f. joins Wave FC as a Presenting Sponsor on June 22, 2025, at the Club's Pups at the Pitch match. As part of the match, Wave FC is partnering with The Animal Pad, a local dog rescue, to feature adoptable pups in-venue, including a photo moment as Wave FC players arrive to Snapdragon Stadium. Alongside the Club, e.l.f. will help shine a light on the rescue dogs — bringing to life its purpose to stand with every eye, lip, face and paw as a cruelty-free brand. Fans will have the opportunity to adopt the dogs at the match. "We're thrilled to team up with e.l.f. Cosmetics for Wave's first-ever Pups at the Pitch match and to officially kick-off their larger NWSL partnership here in San Diego. This fun and inclusive event celebrates the unique bond between our fans and their furry friends—something that aligns perfectly with e.l.f.'s bold, joyful spirit. Together, we're bringing a fresh, feel-good energy to Snapdragon Stadium and creating unforgettable matchday moments for our Wave community," said Alyssa Haynes, San Diego Wave FC Senior Director of Corporate Partnerships. On August 16, 2025, e.l.f. will head to Kansas City Stadium as the KC Currents take on Orlando Pride. "Ahead of our August 16th match against Orlando Pride, e.l.f. is partnering with the Kansas City Current to create a one-of-a-kind activation at CPKC Stadium, the first stadium in the world purpose-built for a women's professional sports team," said Kansas City Current SVP of Commercial Missy Jenkins. "We are excited to partner with an industry-leading brand that raises the bar for fans and the community. This opportunity will amplify our fan experience ahead of a great matchup on the pitch." Both matches will feature experiential, on-site activations designed to celebrate fandom and inspire the next generation of players. The e.l.f. Training Center will invite the community to test their soccer skills, recharge in a glow-up recovery area, and envision their future se.l.f. as a soccer star through a photo experience and custom trading cards. A storytelling wall will highlight iconic female soccer legends, and the events will be livestreamed on e.l.f. You!, the brand's Twitch channel. e.l.f. continues to show up in unexpected places to support women who are breaking barriers and redefining what's possible. A bold voice for women's empowerment, e.l.f. also supports the Billie Jean King Cup, Kendall Coyne Schofield and the National Women's Hockey League, professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis and the Wonder Women of Wrestling Varsity Tournament, among other initiatives that democratize access for all on the playing fields. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About San Diego Wave Fútbol Club San Diego Wave Fútbol Club, founded in 2021, competes in the National Women's Soccer League (NWSL). Since its inception, the Wave has quickly emerged as one of the premier clubs in global women's soccer - setting the NWSL single-game attendance record, reaching the playoffs in its inaugural season, and capturing its first trophy with the 2023 NWSL Supporters Shield. In 2024, the Club continued to make history, ranking #2 worldwide in women's soccer attendance. Committed to excellence on the pitch and impact off it, the Wave is deeply rooted in the San Diego community and proudly led by the Leichtman Levine Family. The team plays its home matches at Snapdragon Stadium, a state-of-the-art venue in the heart of the city. For more information, visit About the Kansas City Current Founded in December 2020, the Kansas City Current is led by the ownership group of Angie Long, Chris Long, Brittany Mahomes and Patrick Mahomes. The team competes in the National Women's Soccer League (NWSL). The Kansas City Current plays its home matches at CPKC Stadium, the first stadium purpose-built for a professional women's sports team. Named The Most Ambitious NWSL Club for two consecutive seasons by ESPN, the Current is proud of its many precedent-setting accomplishments. To receive updates on the Current, visit About National Women's Soccer League The National Women's Soccer League is the premier women's professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston, Chicago Stars FC, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit. View source version on Contacts e.l.f BeautyLaura CosgraveLcosgrave@ San Diego Wave FCJustyne Freudjfreud@ Kansas City CurrentDani National Women's Soccer LeagueMadelyn FlaxMflax@ Sign in to access your portfolio
