Latest news with #E.l.f.
Forbes
an hour ago
- Business
- Forbes
The Future Of Business Starts With Social Impact: Bold Trends To Watch
Anna Titulaer is an EVP at Kiva, partnering with companies to create bold social impact strategies that engage teams and transform lives. Right now, business leaders are facing a defining moment. With rising political tensions, economic uncertainty and deepening societal divides, every choice made today could reverberate for decades. It's a moment that demands courage, clarity and above all, boldness. The stakes couldn't be higher. Brand loyalty, consumer trust, employee retention and global impact hang in the balance, especially for leaders in consumer brands, financial services and technology. In my conversations with business leaders, I've noticed two distinct paths emerging: one embraces authenticity and transparency; the other quietly retreats into caution. I, too, have struggled at times to navigate between the two. Here's what I'm seeing in the world of social impact, purpose and corporate responsibility. The Positive Trends: Companies Leading With Boldness In the face of growing societal and employee expectations, a new wave of companies is stepping up with bold, purpose-driven action. The examples below highlight how leading brands are weaving social impact into core business strategy, whether through fearless marketing campaigns, strategic partnerships or authentic employee engagement. These companies aren't just doing good; they're doing well, proving that standing up for values can drive loyalty, performance and long-term growth. Today, we're witnessing a shift from corporate social responsibility as a peripheral activity to purpose-driven branding existing at the heart of a company's strategy. Brands are becoming fearless in standing up for their values, even at the risk of controversy. Take e.l.f. Beauty's provocative and impactful campaign that highlights gender inequity in corporate boardrooms. The results? Increased consumer loyalty, heightened media visibility and strengthened market position. E.l.f. underscores that companies that stand firmly in their values not only win market share but also consumer hearts. Encouragingly, 76% of executives report plans to increase their investment in social impact initiatives, according to a recent Benevity CSR report. They're investing heavily in areas like employee resource groups, volunteerism, ethical AI and innovative strategic partnerships, such as those with Kiva, facilitating scalable financial inclusion and world-changing initiatives. These investments aren't just for charity, they're strategic, sustainable ways to grow business while making a profound societal impact. If you're looking to achieve 58% higher revenue, having an authentic, action-oriented corporate purpose or social impact program is the answer, according to the CECP 2025 Corporate Purpose: Driving Business Value report. The report shows that companies with a corporate purpose significantly outperform those without one. Consumers today aren't passively watching; they're actively holding brands accountable by supporting those aligned with their values. Our partner Tripadvisor proactively engaged its community on Earth Day and through Pride Month, encouraging donations to a dedicated fund supporting sustainability-focused businesses and LGBTQ+ entrepreneurs with a match from the Tripadvisor Foundation. This initiative not only expanded access to capital for these business owners but also offered Tripadvisor users a meaningful way to make a direct impact. This kind of leadership isn't just reactive; it's reshaping corporate policy in real time. Brands that speak authentically about causes their audiences care about can benefit immensely. According to Gallup, employee engagement has fallen to the lowest level in over a decade. Right now, only 31% of employees are engaged. This is a clear signal to employers and leadership: Meaningful action is needed now, and a strong social impact program can help. More than ever, employees are prioritizing purpose and meaning in their work. They seek transparency, genuine community impact, opportunities for volunteerism and ethical alignment with their personal values. Companies responding genuinely to these expectations aren't just retaining talent—they're creating fiercely loyal advocates. In practice, this translates to stronger retention, higher productivity and more connected workplace cultures. Employees want to know their work contributes to something bigger, and organizations that deliver on that are winning. At Kiva, we've seen our partners' employee engagement rates exceed 90%, driven by purpose-led initiatives and strong executive support. The Negative Trends: The Spectrum Of Retreat Despite the positive momentum, there's been a troubling shift away from transparency and commitment. I'm seeing two emerging trends in this space. We've long heard about greenwashing: companies overstating their environmental efforts. But now, 'greenhushing' is emerging, where companies stay silent about their sustainability initiatives to avoid scrutiny. Greenhushing has emerged as a cautious practice where companies continue sustainable and social impact practices but cease communicating about them openly. This silence undermines transparency, diminishes public trust and weakens accountability, potentially stalling genuine progress. Second, many companies are retreating from diversity, equity and inclusion (DEI) commitments due to political and regulatory pressures. For instance, earlier this year, Meta ended key DEI programs just days after terminating its third-party fact-checking initiative. Although some companies attempt softer rebrands, opting for terms like 'belonging' or 'inclusive workplaces,' the authenticity and impact of these initiatives frequently suffer. Your Moment: A Call To Bold Action As business leaders, we face a pivotal choice: Retreat into cautious silence or step forward boldly, transparently embracing social impact and purpose as core to our strategies. Now's the time to lead with authenticity, courage and conviction. Silence can be costly. It risks consumer trust, demotivates passionate employees and misses valuable market opportunities. The companies that thrive tomorrow are those that understand the true measure of success lies in genuine, measurable impact. Your leadership matters now more than ever. Be bold, be loud and let your actions speak clearly and proudly. The future of business depends on it. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Buzz Feed
2 hours ago
- Entertainment
- Buzz Feed
36 Impulse Buys You'll End Up Using Again And Again
A set of eye-popping fine point pens since there's something about taking notes with aesthetically pleasing pens that just makes it better. Dreading your to-do list? Write it out and ~color code~ your tasks — it'll make 'em seem less daunting. Self-heating soothing foot masks that'll soothe your feet with Epsom salts, shea butter, lavender, and peppermint to give your dogs the break they deserve. A pair of "floating" air conduction headphones so you can still take your calls hands free or listen to your fave jams without the discomfort of having earbuds jabbing into you. This is also a great option for walking around the city when you wanna hear your music without fully blocking out the sounds around you. A sardine tin cosmetic bag perfect for storing makeup, small items, or even snacks. And you won't have to worry about anyone trying to steal your precious bag of chips because no one will think there's any good food inside the tin of sardines. 🤢 A set of cowboy straw toppers to add a little personality to your fave tumbler while also protecting your drink from having any nasty germs (or worse…bugs) get into your straw. Let's be honest, if you took a big ol' gulp from your cup only to suck up a bug, it's safe to say you wouldn't be drinking from that vessel again. With these cuties, that's no longer a concern!! An oh-so-sweet hummingbird lamp with three brightness levels and colors to choose from so you can set the mood exactly how you want it. Just tap the top to make it brighter for studying and tap it again when you're ready to set it as a night-light. If that wasn't cool enough, it also functions as a diffuser if you add a few drops of essential oils to the top of its head. An affordable, Lululemon-esque longline sports bra designed with flexible fabric to let you move freely throughout your workout or while running errands. Warning: you may end up with 10 different colors before you even realize what you've done. Kitsch's iconic claw clip with a fun ~negative space~ design that works shockingly well to hold up all your hair (no matter the hair type). It even has special rounded teeth to help prevent hair damage, which is important considering you'll probably wear this at least 30 hours a week. E.l.f.'s sheer tint, hyaluronic acid-infused "Squeeze Me" lip balm, which will help moisturize your lips. It is perfect for anyone who *hates* how chapped their lips get when the seasons change and is available in delectable flavors like vanilla frosting, peach, and strawberry. An affordable cult-favorite luxury-scented candle that smells so delicious and quiiite similar to the beloved (and expensive) Le Labo's Santal 33. You're gonna wanna spend all night at home until you've burned through this bad boy it smells that good. A Yonanas fruit soft serve maker to ~magically~ turn frozen fruit into a delicious, creamy sorbet. So order this and then start stocking up on all your favorite fruits. Will strawberry and pineapple be the best flavor? IDK, you'll have to get this to try it out. A ridiculously soft oversized hoodie comparable to Aritzia, Skims, and Abercrombie. TBH I even have one from Lululemon that this looks awfully similar to, except I paid almost $100. (🫠) Feels like that means I can just buy two (or three) of math, amirite?? The Reverse Coloring Book, perfect for anyone who may get a little anxious trying to color in the lines of traditional adult coloring books (🙋♀️). With this version, you create the lines instead of adding the color, which gives you a little more ~creative freedom~ to create beautiful works of art mindlessly. A three-pack of vintage-inspired sunglasses just as stylish as Ray-Bans *AND* they're even polarized! Yep, go ahead and buy yourself a few colors to match your outfits. A bottle of Elizavecca hair treatment infused with collagen to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)! A game-changing deep exfoliating shower glove so you can finally ~effectively~ remove all the dead skin that has been building up on your body than you might like to admit. Is it gross? Maybe, but is it satisfying? Absolutely. A lil' polar bear hydrating eye stick formulated with Iceland glacial water to help tighten skin and reduce the appearance of dark circles. I mean, come on, the adorable little bear PLUS fancy glacier water from Iceland, all while making me look like I actually slept last night?! That just sounds like it would cost a small fortune — but lucky for you, it's not even $10!! A versatile slip dress you can wear for pretty much any occasion. Wear it with some gold hoops, a necklace, and some heels for your romantic dinner date, or toss on some sneakers to quickly head out the door while still looking cute as heck for your daily errands. Sol de Janeiro's Hair And Body Fragrance Mist so you can smell delicious from head to toe, even when you are on the verge of hair wash day but haven't quite made it. Warning: with the scrumptious scent of the OG Bum Bum cream your friends may come up and sniff you frequently. Plus Sol de Janeiro's aluminum-free "Rio Deo" refillable deodorant to really lock in your new signature scent by applying it to your armpits too. It's perfect cause you'll still smell delicious as heck even if you forget to wear your perfume. A Frostbuddy designed to hold your fave to-go iced coffee cup inside so it will stay cold and you don't end up covered in condensation with a sad, watered-down coffee. Whether your fave cup o' joe is small, medium, or large from Starbucks, Dunkin', or McDonald's, it should fit perfectly in this neat little contraption. A cloud-shaped utility knife perfect for anyone who seems to get at least one Amazon package a day. This will have you in the box getting out your latest treasure in seconds instead of exerting all your energy trying to rip it open with your hands (and breaking a nail in the process). A set of restaurant-worthy shallow pasta bowls since you know, in the end, we're all just people who want to find bowls that sort of look like plates that are sort of like bowls. And boy oh boy did we find them!! A cloud-shaped magnetic key holder so you can stop frantically searching for your keys every time you leave the house because you'll know exactly where you put them — on the incredibly cute cloud hanger. A pair of ~Dreamlux~ leggings beloved by reviewers as a great alternative to that one v popular athleisure brand… except these are ~way~ more affordable (we're talking $70 cheaper 😱). Get ready for your newest obsession — your closet is about to get a lottttt fuller. A set of sophisticated cylindrical wineglasses pretty much as aesthetically pleasing as a glass can be. Whether you drink wine, champagne, cocktails, or just want to elevate your soda or water, you'll feel far more ~bougie~ when you're drinking out of these (especially since you know you saved a lot of money not buying the Crate & Barrel version). An almost unbelievably soft waffle weave blanket made with bamboo that is so comfy and cozy you're gonna want to buy one for every bed and couch in your probably an extra or two in case you have guests over. A retro-inspired, rechargeable electric gamer lighter to bring back all the fond memories of spending hours on your gaming device. Not to mention you won't have to constantly buy new disposable lighters cause this one can just be charged up whenever it's dead. A Cosori gooseneck electric kettle so you can brew the perfectly hot cup of coffee or tea at the ~exact~ temperature you want without needing a stove. Added bonus, this thing is gorgeous so you won't even need to find a place to store it — you can just let it sit out and serve as decor. An understated but sleek retro-style baguette purse if you're ready to upgrade your belt bag to something a little more ~sophisticated,~ but aren't ready to switch to some gigantic tote bag. A delightfully practical Stojo collapsible travel cup so you can drink your coffee or water on the go and then easily store it when you're done. Unlike other travel mugs, this one can go in the microwave. An adorable, roomy duffel bag comparable to the Herschel duffle for half the price. Reviewers love that it's durable, water-resistant, has a luggage strap to easily attach to your suitcase, and has two handle lengths. Go ahead and book that weekend trip you've been dreaming about, this is officially your sign. A stainless-steel tongue cleaner designed to scrape away your bad breath, but reviewers have also found that it helped them experience flavors more intensely! Squeaky clean mouth AND more flavorful food? Sign me up! The curved stainless steel will feel smooth against your tongue, removing bacteria without causing irritation. Promising review: "Besides its obvious purpose, this item is really fun to use! I also like the consequences; I get to see the 'stuff' on the metal piece when I scrape it, which tells me I'm taking crap off my tongue. And then my tongue also feels scraped, which makes me feel like I did something more than just some kind of toothpaste or mouthwash to generally keep my mouth clean (which hasn't worked before). I think the feeling of having done something specific to keep your mouth clean is an important aspect of having confidence in your breath. After having bad breath for a while, no matter whether my mouth is clean or not, I shy away from talking directly at people. But this helps remove some of my doubts." —AshleyGet it from Amazon for $8.69 (also available in multipacks). A lovely Secret Garden–inspired book vase for any book lovers who want to incorporate their favorite pastime into a gorgeous decor, but wants something a liiiittle more unique than just color-coordinating their book collection. A flower-shaped pill organizer to combine something you need (organization and a daily reminder to take medication) with something you want (aesthetically pleasing vibes). There's one compartment for every day of the week, and you can even detach them and take today's pills on the go. A set of french fry clips so you can keep your precious salt and vinegar Lay's fresh instead of accidentally shoving a handful of stale, icky chips into your mouth cause no one bothered to seal them up after their last snack sesh. The fry container is magnetic so you can store these on your fridge for easy access instead of rummaging around your whole kitchen to find a stray clip.
Buzz Feed
2 days ago
- Entertainment
- Buzz Feed
35 Cheap Amazon Products Our Readers Are Loving In 2025
A grout pen to freshen up your stained or discolored grout because no matter how much you scrub, it never seems to go back to its original state. Plus, this pen is mold-resistant and covers up to 150 feet of grout area, so you can feel confident in your ability to complete this DIY project. A mini Bob Ross paint-by-numbers kit for anyone interested in creating gorgeous pieces of art, but who might not have the skills to create the full-size, completely DIY versions. This one comes with everything you need to paint three teensy tiny masterpieces. A foundation brush designed to blend both liquid and powder makeup to give you that flawless base. Reviewers love it because, unlike other brushes, it doesn't absorb (and waste!) half the product instead of blending it on your face. A deck of waterproof cards so you don't have to choose between a rousing game of hearts and taking a dip in the pool. Your card competition is gonna heat up while you still get to cool off. E.l.f.'s Pro Eyelash Curler to give you that gorgeous, dramatic curl that you desperately want, without having to apply layers upon layers of mascara. You are basically giving yourself a DIY lash lift at home for a *FRACTION* of the price. A set of pastel glitter highlighters because those neon ones are sooo 2020. These will give your planner, books, journals, and notes the added sparkle they deserve! A cute lil' insect catcher you can set up inside or outside to help stop fruit flies, gnats, mosquitoes, and more from invading your personal space. These are scentless, noiseless, and wayyy more affordable than those electric or liquid versions. A NeeDoh "Dream Drop," which is the ultimate ooey, gooey, squishable fidget toy you won't ever want to put down. It has a satisfying squish and slow rise that will help calm you down and focus on your work. A "Beverage Buddee" can cover you can pop on top of your soda, seltzer, or beer to help protect it from getting any bugs or debris in it. It'll also help slow down any spills if your can gets knocked over. A blister-preventing balm because there is nothing worse than going out for your hot girl walk just to end up getting another blister on your heel. JK there is — all that PLUS realizing you have to walk all the way back home. This balm will glide on to prevent friction, stopping a blister from even thinking about making an appearance. Promising review: "For someone who sweats A LOT, I can honestly tell you this product is genius. I always blister no matter what type of shoes I'm wearing in the summer. So far I've worn this under flats, sandals, and sneakers without socks! No blisters!!!! I only wish I knew about this product sooner!" —Ozone99Price: $8.99 E.l.f's Lash Xtndr Tubing Mascara which is super futuristic and ahhh-mazing for anyone with thin or fragile lashes. Instead of rubbing the living heck out of your eyes at the end of a long day ~desperately~ trying to get all the mascara off, this stuff just magically glides off in little tubes to save you all that struggle when you just wanna go to bed. An easy-to-apply one-hour (!!) self-tanner so you can get that perfect color before you even step foot in the sand. Which means, you'll already be looking like a local and don't have to risk actually tanning which can be bad for your skin. AND that means more time for splashing around in the waves!! 🌊 A copy of Burn After Writing, a guided journal with prompts to help you reflect deeply on yourself and your feelings with no pressure, because it's literally intended to be destroyed when you're finished. A set of satin pillowcases designed with your delicate skin and hair in mind. These will have you waking up refreshed and ~almost~ as put together as basically any character in a movie during those *I woke up like this* scenes. So no, you don't need to splurge on Slip, Kitsch, and Blissy. A set of limited edition wildflower Band-Aids to turn any boo-boos into something beautiful. When I was a kid I would pretend to get hurt just to get a Band-Aid (don't ask me why, I can't explain myself). But I did that for plain ones, imagine how many fake injuries I would've had if these existed!! A bottle of Nyx setting spray you can just spritz right on top of your makeup to protect all your hard work and prevent it from smudging or fading. 🙌🏼 A bug bite suction tool to help reduce itching and swelling by aiding in removing the irritant from the bite. If you don't find yourself needing this, consider yourself lucky and buy it for one of your friends who is just so sweet, all the bugs swarm to them. A stainless-steel tongue cleaner designed to scrape away your bad breath, but reviewers have also found that it helped them experience flavors more intensely! Squeaky clean mouth AND more flavorful food? Sign me up! The curved stainless steel will feel smooth against your tongue, removing bacteria without causing irritation. Promising review: "Besides its obvious purpose, this item is really fun to use! I also like the consequences; I get to see the 'stuff' on the metal piece when I scrape it, which tells me I'm taking crap off my tongue. And then my tongue also feels scraped, which makes me feel like I did something more than just some kind of toothpaste or mouthwash to generally keep my mouth clean (which hasn't worked before). I think the feeling of having done something specific to keep your mouth clean is an important aspect of having confidence in your breath. After having bad breath for a while, no matter whether my mouth is clean or not, I shy away from talking directly at people. But this helps remove some of my doubts." —AshleyPrice: $8.66 (also available in multipacks) A TikTok-beloved "Soft" perfume rollerball that somehow doesn't even cost $5?! Your new signature sweet scent with hints of citrus is by far the most affordable option you've tried yet! Since it's so affordable, go ahead and grab a few to keep in your bathroom, purse, car, cubicle, and wherever else you wanna smell delectable. Bounce anti-static spray perfect for taking on vacation to get all the wrinkles out of the clothes you balled up in your suitcase. No wrinkles AND your clothes won't do that gross clingy thing when they're super staticky?! Truly a must-have product. Promising review: "Bounce anti-static spray is my best friend during the cold winter months. I never have to worry about leaving the house and forgetting to spray because I purchased this small size, and I keep it in my car! It removes the static cling that can be embarrassing if your dress sticks to your bum. I plan to purchase additional bottles to leave in my office and other places." —ShugaMamaPrice: $6.05 A makeup brush-cleansing shampoo because no, your brush isn't actually brown, it's white. So yeah, you should prob grab a bottle and start cleaning those brushes you've had forever — who knows what kind of grime is lurking between those bristles. Or an eyeshadow color removal sponge so each color doesn't require its own brush because you're afraid to accidentally contaminate your gorgeous nude color with the hot pink you used yesterday. Just rub the brush on the sponge for a few seconds and watch the pigment disappear. And you can use both sides before taking it out to wash it for endless reusing. An adorable humidifier tank cleaner to help keep it clean all the time because truly does anyone actually remember to clean them out?! Now you can keep your room perfectly moist with clean air, instead of bacteria-infested air. A tinted lip balm extreeeeemely close to Clinique's TikTok beloved Black Honey but for *much* less. You're going to love the subtle, shiny effect it gives your lip. A roll of wood grain tape to easily, effortlessly, and ~affordably~ transform those boring, builder-grade mirrors into a more elegant version. This is a great option for renters or anyone who has some commitment issues. Promising review: "Where do I start? I absolutely LOVE this product. I wanted to replace our bathroom mirror, but due to the size, it would have cost a lot! I came across this on Amazon and decided to give it a try. The application process was super easy and applied without bubbles as long as you go slow and rub it down as you go. I kid you not. It looks like wood and feels like it, too! You can feel and see the 'wood grain.' It's absolutely stunning and looks like I bought a whole new mirror." —TaylorPrice: $7.59+ (available in two sizes) A delightfully affordable instant foot peeling spray you just spritz onto your foot, rub in circular motions, and unveil some baby soft feet unlike anything you've had in years. It's like a pedicure in a bottle, except you can get like 50 applications for less than a tenth of the price of one salon pedicure. A Lego cherry blossom building kit if you haven't been graced with a green thumb and don't want typical faux flowers. Plus, you get all the fun of building a new Lego set *and* you're supposed to display it when you're done, so no, your partner can't call you out for leaving it out all week. Promising review: "The Lego Cherry Blossom set is a true delight. The delicate pink petals and intricate design make it a standout in any space. Build is soothing and straightforward with clear instructions. The finished piece is a gorgeous, enduring piece perfect for gifting or blooming your Lego Botanical Collection!" —Nelson J. Acevedo AyalaPrice: $7.99 A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment which tastes so delicious you wouldn't even care about the quality, but lucky for you, it's great for healing and moisturizing with cocoa, shea, and avocado butters. You're gonna wanna buy ~s'more~ while you can so you don't run out as soon as they stop selling this flavor. A lil' Stanley tape measurer keychain that may look like it's just a cutie little decoration for your key hook, but boy will it come in handy while you peruse TJMaxx and stumble upon the ~cutest~ end table and need to make sure it'll fit in your room. A suede and nubuck cleaning brush to diminish the look of the water stains you got when you forgot to check the weather before wearing your suede boots out. You don't even need any additional cleaners to bring them back to life. A multi-use blush stick that can basically create your full face of makeup by itself. 🤩 Use it on your eyes, lips, and cheeks to give you a perfect ~blushed~ look that won't melt away with sweat or water. Promising review: "Cute lil multi-tasker. Packaging is cute. The product is easy to use. It is a pretty pink color with a slight bit of sheen. Not glittery or sparkly, natural flush. Feels clean on my skin, not greasy. Used on eyes, lips, cheeks. Blends well. Don't overdue it. Product will probably last forever considering how little I had to use. My daughter said 'your skin looks great' before I mentioned I had tried it on. I'll take that as a win. Love this stick." —Dusty SelfPrice: $6.99 (available in three shades) A five-pack of anti-slip eyeglasses sleeves to help prevent behind-the-ear pain and the struggle of constantly pushing your glasses back into place. Lip Smacker Rolly Lip Gloss that seems eerily familiar to me... I'm not a huge makeup girly but just looking at this brings back memories from the early 2000s... I feel like I can even smell that yummy fruity flavor. What I'm sure I didn't know back then is how cooling it feels and that it'll leave your lips soft and hydrated. A set of 12 double-sided shower curtain hooks so you can easily hang the curtain and the liner without having to worry about doing it in the correct order. But don't let the name hinder your creativity, you can use these for jewelry, bags, towels, or whatever else you can think of. One reviewer even used it to hang homemade sausage (🥴 could never be me), so the options are truly endless!! Promising review: "These shower curtain hooks are so easy to use! I love that the inside liner and outside curtain have different hooks, which makes hanging them a breeze. I previously had hooks where you had to thread the liner first, then the curtain—and that was such a pain. With these, I hung both my shower curtain and liner in less than two minutes! I chose the silver ones to match my shower rod, and the color looks fantastic. Even after repeated uses, there are no scratches or blemishes on the hooks. Definitely a great buy if you want hassle-free installation and durable hooks!" —B. RamseyPrice: $7.99+ (available in 16 colors) Tree Hut Desert Haze Shea Sugar Scrub that is ~perpetually~ sold out all over the place, but is somehow magically available at your fingertips!! But let this be your warning, IDK how long it'll be around so I highly advise acting fast on this one. Reviewers are swooning over the smoky, floral that blends jasmine, raspberry, and musk. And if you aren't already sold, it'll also give you a much needed gentle exfoliation.
Buzz Feed
22-07-2025
- Health
- Buzz Feed
45 Cool Products That Are Just Ittttching To Be In Your Cart
Neutrogena's brand new Collagen Bank Daily Facial Moisturizer with SPF 30, which is so good at its job that it is doing double duty as skin protection *and* skincare in one bottle. In other words, you can slather it on in the morning as a one-step reliable beauty routine and know that you're keeping your skin safe from day to day and helping brighten your complexion in the longterm. Bonus: This is so lightweight that it functions as a perfect base primer for makeup! E.l.f.'s Hydrating Core Lip Shine in the "Ecstatic" shade, which reviewers say captures the same magic as "Black Honey," the $25 ~universal shade~ from Clinique that's blowing up on TikTok at a fraction of the price. It doesn't shift colors as magically as the other version, but it's a perfect, non-sticky "go-to" lip to stay hydrated all day long. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. A pair of lightweight, entirely waterproof cloud pillow slippers for anyone whose feet are pretty little princesses who need to be pampered at all times. These are near weightless, but have a cushioned, thick sole that absorbs impact on hard floors and surfaces. Reviewers with arthritis and plantar fasciitis also swear by these for alleviating foot pain! A NeeDoh Gummy Bear, another new release from the *elite* Needoh sensory fidget toy line. This one features a jelly-like filling with an oh-so-satisfying squuuiiiiiish factor that will make it your favorite lil' glob in no time. Aloderma Organic Aloe Vera Gel for your WHOLE body — this packs such an "all-purpose" moisturizing, skin-calming punch that reviewers swear by it for everything from healing cracked, dry skin to helping calm rosacea and sunburns to tackling dandruff that even prescription meds wouldn't touch. GO LITTLE MOISTURIZER GO!! E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste. Deeptalk, a compact three-year prompted gratitude journal loaded with quick, gentle check-in prompts that won't overwhelm you like a lot of other journals. It's undated, so you can start it any day you want, and then as the years pass you can reflect on how your mindsets are changing and evolving over time. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that they can do solo or with pals, and in order or out of order (although if they do it in order, they get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book). A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits! Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. A dimmable flexible clip-on mushroom light so versatile that it'll become your Emotional Support Shroom — this gizmo clips to desks, cribs, bedside tables, and computer monitors to give an ambient, soft glow that's easy on the eyeballs when you're trying to focus. (Also, it's just so darn precious??) A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. A mini Bob Ross paint-by-numbers kit for anyone on their "happy accidents" beat — this itty bitty set comes with everything you need to create three tiny masterpieces of your very own. Oxo's new compact Brew Rapid Brewer, aka the answer to any money-conscious coffee lover's prayers — this version is not only cheaper and more portable than comparable models on the market, but WAY faster at making cold brew without compromising on flavor. I'm talking five minutes as opposed to overnight, like other pitchers take — and it doesn't need to be charged or plugged in. 🤯 A set of soft silicone sensory-friendly worry stones that are perfect for busy days, since they are so portable, quiet, and unobtrusive. Embryolisse Lait-Creme Concentre, an iconic Parisian staple so versatile that it functions as a moisturizer, primer, and makeup remover so beloved that reviewers (and makeup professionals!) of all ages swear by it. In fact, some are so loyal that they won't use any other brand (including one who has been using it for FORTY YEARS)!! A pair of leakproof period "Cloudfeel" boyshorts designed to hold up to 12 (!!) tampons worth of period blood, giving you tons of protection on heavier flow days or overnight. Reviewers love how ultra soft and comfortable the fabric feels — not to mention the money it saves on disposable period products! Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. A hair identifier spray to make shaving or dermaplaning *that* much more efficient — this not only highlights where your hair is so you don't miss a spot, but also moisturizes and protects skin while you're shaving. This is also a great way to ensure you aren't *over*-shaving areas, since you'll know right away if the hair is taken care of! A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these. Pocket World, a stress relief coloring book for adults full of whimsical miniature Polly Pocket-esque worlds to color, with no two alike. I'm talking fairy gardens, tiny hygge-style living rooms, quirky restaurants, and more. And a set of six tiny Tabasco sauces you can easily slide into a purse, pocket, or truly any nook or cranny at your disposal. Hot sauce emergencies are REAL, and with these in your arsenal, you can be the hero that everyone deserves. Elizabeth Mott's Carbonated Bubble Clay Mask that's like, "Skincare, but make it a silly goofy fun time." This charcoal mask helps to deep cleanse pores and gently exfoliate so you're left feeling radiant and ~refreshed~, but it also foams up and turns your face into a puffy storm cloud for maximum shenanigans. Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this subtle impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, no matter how hard the sun is trying to dry you out. A pair of elevated, effortlessly chic wide leg petal sweatpants that look like they fell out of an Anthropologie ad. Reviewers love how cozy and breathable these are, and that the style is perfect for indoor lounging *and* outdoor errands. A ballpoint pen oil diffuser that emits a calming scent as you write with it, which may just be the key to stopping all the "adkfjgalkdgjal" in your brain when you're trying to study or write extensive to-do lists. A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car's cup holder, but can get tossed into your bag worry-free! Sprayway Glass Cleaner, a reviewer-beloved cleaning staple that did *not* come here to play. This streak-free, fast-acting foam is so effective at cleaning surfaces that a lot of businesses and offices swear by it for that oh-so-squeaky-clean look. A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time. A pleated skirt and vest set you can mix and match or wear together for an effortless, cheeky twist on a traditional 'fit. It's giving sophisticated whimsy with a touch of "yeah, I played tennis in high school." A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. A set of Slop Tart sponges to make every Pop-Tart-loving '90s baby love doing the dishes so much that they'll start fighting over who gets to do them. These also make top notch quirky kitchen decor to brighten your space! A set of crease-preventing spiral hair ties that not only give your pony that delightful ~oomph~ to elevate it, but stay locked in place. They're also waterproof, which makes them great for exercise (as much as we all love a soggy hair tie on our wrist post-workout 🫠). Boka Travel-Size Mouthwash Tablets to quickly freshen breath and eliminate lingering odors when you're on the move. These fluoride- and alcohol-free tables are made with hydroxapatite to help strip your teeth of microbes without the whole song and dance of regular rinse-out mouthwash. An iPhone 14 Pro Max privacy phone screen protector with some real "XOXO, Gossip Girl" vibes — when you tilt this gradient tempered glass protector, nobody will be able to snoop on what TikToks you're watching (or catch you texting your situationship mid-drinks 😬). A self-cleaning electric toilet brush to go full YEE! HAWWWW! on the grime in your toilet bowl. If you're dealing with hard water stains, this is an excellent way to get the toilet bowl sparkling again without having to scrub hard. When you put it away, the base will light up blue to let you know it's sanitizing the brush! An anti-theft "sock wallet" that laughs in the face of pickpockets who think you left your valuables in your shorts like a common tourist. These are also made with breathable, lightly cushioned, blister-preventive material so you can run and bike in them with ease! A set of square stemmed wineglasses inspired by the iconic Crate & Barrel version, except these are durable as heck (good for particularly rowdy wine-and-cheese nights). Reviewers especially love these chic, understated glasses because they work well for red and white wines. A laundry soap station that will help organize your space *and* serve as a handy drip tray for your detergent, so you don't have to lug that jumbo container like a lumberjack every time you need to squeeze a few suds out for a load. This also helps ensure you get every last drop out of the container! Moodmatcher color-changing lipstick, which not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power, even after meals and breaking a sweat. Look at that lil' green lipstick go!!
Buzz Feed
20-07-2025
- Lifestyle
- Buzz Feed
If You're Always Saying "I Won't Be Home Until Late," These 29 Products Belong In Your Bag
A leakproof collapsible water bottle to make you feel a little bit like a witch when you roll it back up and it just ~disappears~ conveniently in your purse. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. The internet-famous Revlon oil-absorbing volcanic face roller that swipes over your face like a magic wand to make excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. A chic weekly pill organizer you will *love* if you're the type of human whose life is "go go go" — this lets you easily pull out separate days and stick them in a bag or overnight backpack if you're traveling or staying the night somewhere. A set of reviewer-beloved "Loops Engage 2," a meticulously designed ear plug that blocks out distracting, irritating, or overwhelming noise without completely blocking out the world around you — meaning you can wear them to focus at the office or keep yourself from getting overstimulated in a noisy home without seeming antisocial. (Especially since these are so subtle that nobody will notice them!) A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. A set of crease-preventing spiral hair ties that not only give your pony that delightful ~oomph~ to elevate it, but stay locked in place. They're also waterproof, which makes them great for exercise (as much as we all love a soggy hair tie on our wrist post-workout 🫠). A set of coin-sized Portawipes, which are compressed towelettes you can expand in an instant to use as a face towel, toilet paper, or sturdy napkin while you're on the go. (Psst — this is a must-have that a lot of parents SWEAR by. E.l.f.'s Hydrating Core Lip Shine in the "Ecstatic" shade, which reviewers say captures the some magic as "Black Honey," the $25 ~universal shade~ from Clinique that's blowing up on TikTok at a fraction of the price. It doesn't shift colors as magically as the other version, but it's a perfect, non-sticky "go-to" lip, and will keep your lips hydrated all day long. A set of soft silicone sensory-friendly worry stones that are perfect for busy days, since they are so portable, quiet, and unobtrusive. A pair of waterproof wireless earbuds with AirPods Pro energy — except these feature a charging case that, bless its technologically savvy heart, has an LED display letting you know exactly how much charge is left. Reviewers also love how delightfully comfortable and sweatproof these are, making them a solid, affordable option for talking on the phone and exercising. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before calls or meetings but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduce puffiness. And the iconic Alleyoop Pen Pal, which features four quick, easy-to-use products in one tiny package. Each of the three pens comes with a curated color palette of four retractable colors to touch up brows, eyeliner, lips, and highlights, so you've got an entire quick makeup arsenal in the palm of your hand. A travel "flossing" toothbrush with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! Plus Boka Travel-Size Mouthwash Tablets to quickly freshen breath and eliminate lingering odors when you're on the move. These fluoride- and alcohol-free tables are made with hydroxapatite to help strip your teeth of microbes without the whole song and dance of regular rinse-out mouthwash. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It's 2025, and we deserve an affordable way to perpetually taste like birthday cake!! A roll-on migraine stick made with peppermint, spearmint, and lavender oils to help you soothe away headaches, which frankly have a lot of audacity interrupting your day. A set of Sea Bands, which target an acupressure point on your wrists meant to help reduce nausea — a must-have for anyone who gets motion sick on car rides, buses, and trains. A set of airtight, moisture-proof mini salt and pepper shakers because life is too short for bland food. Now you can have an easy "fix-it" in your bag at all times. And a set of six tiny Tabasco sauces you can easily slide into a purse, pocket, or truly any nook or cranny at your disposal. Hot sauce emergencies are REAL, and with these in your arsenal, you can be the hero that everyone deserves. Naked Sundays CabanaClear SPF 50 Water Gel Serum with an ultra-hydrating, "invisible" blend so absorbent and so good at playing nice with makeup that it'll feel like you never put it on in the first place. If you are serious about protecting your skin, this holy grail SPF-packed base layer is the way to go. A brand spanking new *mini* Kindle — it's faster, it's brighter, and more importantly, it's TEENSIER. The new size makes it easier to fit in the palm of your hand, easier to travel with, and a heck of a lot easier to pack in smaller clutches and purses when you're commuting. It's also glare-free and has a battery life that lasts for up to six weeks on a single charge. A set of leakproof, reusable silicone Stasher bags that, trust me, you will be VERY glad to have on you in a pinch — these are a great way to store random leftovers when you're on the move, or even keep things that got wet (or POOPED ON BY A PIGEON!! ASK ME HOW I KNOW!!!!!!!!) safe from the rest of your bag if you're far from your car or from home. A TSA-friendly "Wallet Ninja" with so many functions that just reading the product description will give you impostor syndrome. This gizmo may slide easily into a pocket or wallet, but it can be used as a cellphone holder, a bottle and can opener, an eyeglass screwdriver, a ruler, and SO much more. A blister-preventing balm that basically magics an extra layer between your skin and your shoe, so you can get your steps in without worrying about getting big ole blisters on your feet without a bandage in sight. A pack of Alpine Start instant coffee packets for a surefire back-up plan in case you find yourself nodding off and in need of a cuppa — these brew hot *and* cold, and taste so much like the "real thing" that you'll do a caffeinated double take after your first delicious sip. And a chic coffee cup holder so you can carry your favorite beverage *and* answer work emails *and* text your friends pictures of cute dogs at the same! time!!! Reviewers also love this for keeping the cold condensation off their hands. A trusty Tide To-Go stain removing pen, because nobody wants to get a stain on their One Nice Top the first hour of work and have to endure the awkwardness the rest of the day. Enter these tried-and-true bad boys, which will take care of the problem in a pinch. Aquaphor's Healing Balm Stick made with avocado oil and shea butter to soothe all those dry, cracked spots that pop up on your human body. This is perfectly portable so you can get relief on the go!
