New name and £7m revamp plans announced for St Andrews hotel
An extensive transformation project will see the hotel fully reimagined, with £7.5 million expected to be spent on refurbishments, a building extension and a complete redesign before it opens to customers next year.
READ MORE: Plans for 1500 solar panels for historic Scottish hydro power stations
The Marram Collection is a portfolio of boutique hotels that overlook some of the most famous golf courses in the world, including St Andrews's Old Course.
Kathryn McNairn, The Kithmore general manager, said: 'We're excited to share the name of our new hotel – The Kithmore.
'Inspired by the Scots word 'kith', meaning friendship and familiarity, it's a name that reflects everything we hope the hotel will be – a warm, welcoming place for golfers, tourists and our local community.
'The Kithmore brings boutique luxury to Playfair Terrace, with a range of rooms – from cosy and comfort options to spacious suites.
'Whether you're rolling in after a day on the links, catching up with friends, or simply looking for a quiet corner and a great dram – my team and I can't wait to welcome you to The Kithmore.'
READ MORE: Scotch whisky 'first ever international product' to win protected status in Argentina
The revamped hotel is set to be a 40-bed luxury establishment, with a 60-cover bar and restaurant complete with an extended terrace.
Its menu is set to be designed around local offerings in St Andrews, with 'light bites' available for summer evenings and fuller spreads for those looking to refuel after a round of golf.
The Kithmore brand has been developed by global hospitality agency Crown Creative with the design created in collaboration with local St Andrews architects RKA, alongside Scottish interior design studio ICA.
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