Champion PM's Mission LiFE: Ex-CS IYR
Krishna Rao was speaking at a programme to scale up environmental protection and energy efficiency activities in southern states, an event supported by BEE's media adviser wing for southern states and union territories.
Launched by prime minister Narendra Modi at COP26 in Nov 2021, Mission LiFE promotes mindful consumption and a circular economy, encouraging citizens to move away from the "use-and-throw" model.
It seeks to mobilise one billion people worldwide and make 80% of India's villages and urban areas environmentally friendly by 2028.
Krishna Rao commended BEE's sustained leadership in rolling out innovative energy efficiency schemes across the nation, the initiatives that contribute over 40% of India's climate change mitigation efforts. Since inception, these programmes have resulted in energy savings of more than 50.98 million tonnes of oil equivalent (MTOE), thermal energy savings of 25.68 MTOE, electricity savings exceeding 306.55 billion units annually, and a reduction in CO₂ emissions by approximately 306.40 million tonnes per year.
"These achievements not only deliver significant monetary savings but also position India as a global leader in sustainable development," Krishna Rao said, adding that many BEE programmes are now being replicated worldwide.
The media adviser to BEE for southern states and union territories, A Chandra Shekhar Reddy, presented a Mission LiFE progress report to Krishna Rao, highlighting Visakhapatnam's potential to become a model sustainable city.
With its bustling port and growing industrial sector, Visakhapatnam is uniquely placed to showcase the benefits of mindful consumption and energy efficiency, said Chandra Shekhar Reddy.
NITI Aayog has identified Visakhapatnam as a growth hub city. BEE, with the support of state designated agencies (SDAs) like APSECM, is also planning to intensify Mission LiFE campaigns in other key cities of Andhra Pradesh — including Tirupati, Vijayawada, Kakinada, Rajahmundry, and Kurnool, added the media adviser.
Andhra Pradesh and Telangana are contributing significantly to the success of the national energy conservation movement with the support of national organisations such as BEE and Energy Efficiency Services Limited (EESL).
"Amid global climate challenges, Mission LiFE is uniting people to safeguard the planet and build a sustainable future. The youth, with their energy and innovation, can be the torchbearers of this transformation," said Chandra Sekhar Reddy.
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