logo
Noatum Maritime expands global footprint with inauguration of Shanghai office

Noatum Maritime expands global footprint with inauguration of Shanghai office

Al Etihad29-07-2025
29 July 2025 19:47
ABU DHABI (WAM) Noatum Maritime, part of AD Ports Group's Maritime & Shipping Cluster, announced the official opening of its first office in Shanghai dedicated to its agency and maritime services arm – Noatum Maritime Services.The new office contributes to the Group's international expansion strategy and capitalises on Shanghai's prominence as a major trade and logistics hub.Noatum Maritime Services provides comprehensive solutions to charterers, owners, operators, and ship managers for all vessel and cargo types, from load to discharge, leveraging expertise gained from operating in more than 814 ports worldwide across 118 countries.The new office aims to deliver enhanced support to a growing client base, both in China and internationally, adding to an already well-established physical presence in 77 ports within 17 countries.Strategically located in the heart of Shanghai, the new facility was officially opened during a ribbon-cutting ceremony attended by senior officials, including Mohammed Abdul Rahman Al Hawi, Under-Secretary of the UAE Ministry of Investment; Mansour AlMulla, Deputy Group CEO – ADQ; and Captain Mohamed Juma Al Shamisi, Managing Director and Group CEO of AD Ports Group.The branch shares premises with Noatum Logistics' existing commercial office in Shanghai, reflecting the integrated and synergistic service offering that defines AD Ports Group's business approach.CEO - Maritime & Shipping Cluster, AD Ports Group, Captain Ammar Al Shaiba, said, 'Establishing a presence in Shanghai for our Noatum Maritime Services team is a significant step forward in our expansion strategy. Shanghai is a key node in the global supply chain, and our presence here enables us to work more closely with charterers and owners in the region while offering responsive, high-quality services to our global clients. As we continue to grow our network, proximity and local knowledge remain key to delivering the operational excellence that our clients expect.'The launch of Noatum Maritime Services' office in Shanghai follows AD Ports Group's recent expansion of its global network of offices, with the launch of its first international office in the Chinese capital, Beijing.This step further demonstrates its commitment to growth and expansion in China and broader ambitions to establish a foothold in Asia's key maritime hubs.
The move expands the Group's footprint across Greater China, which is part of its growing global network of over 140 locations.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Trump announces $100 billion new investment pledge from Apple
Trump announces $100 billion new investment pledge from Apple

ARN News Center

timean hour ago

  • ARN News Center

Trump announces $100 billion new investment pledge from Apple

President Donald Trump announced that Apple will invest an additional $100 billion in the US, a move that could help it sidestep potential tariffs on iPhones. The new pledge raises Apple's total domestic investment commitment in the us to $600 billion over the next four years. Earlier this year, the company announced it would invest $500 billion and hire 20,000 workers across the country in that period. The announcement centers on expanding Apple's supply chain and advanced manufacturing footprint in the US, but still falls short of Trump's demand that Apple begin making iPhones domestically. "Companies like Apple, they're coming home. They're all coming home," Trump told reporters in the Oval Office, moments after Apple CEO Tim Cook gave him a US-made souvenir with a 24-karat gold base. "This is a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America," Trump added. Asked if Apple could eventually build entire iPhones in the US, Cook noted that many components such as semiconductors, glass and Face ID modules are already made domestically, but said that final assembly will remain overseas "for a while". While the investment pledge is significant, analysts say the numbers align with Apple's typical spending patterns and echo commitments made during both the Biden administration and Trump's previous term. In May, Trump had threatened Apple with a 25 per cent tariff on products manufactured overseas, a sharp reversal from earlier policy when his administration had exempted smartphones, computers and other electronics from rounds of tariffs on Chinese imports. Trump's effort to reshape global trade through tariffs cost Apple $800 million in the June quarter. "Today is a good step in the right direction for Apple, and it helps get on Trump's good side after what appears to be a tension-filled few months in the eyes of the Street between the White House and Apple," said Daniel Ives, an analyst with Wedbush Securities. Apple has a mixed track record when it comes to following through on investment promises. In 2019, for instance, Cook toured a Texas factory with Trump that was promoted as a new manufacturing site. But the facility had been producing Apple computers since 2013 and Apple has since moved that production to Thailand. Apple continues to manufacture most of its products, including iPhones and iPads, in Asia, primarily in China, although it has shifted some production to Vietnam, Thailand and India in recent years. Despite political pressure, analysts widely agree that building iPhones in the US remains unrealistic due to labor costs and the complexity of the global supply chain. "The announcement is a savvy solution to the president's demand that Apple manufacture all iPhones in the US," said Nancy Tengler, CEO and CIO of Laffer Tengler Investments, which holds Apple shares. Partners on Apple's latest US investment effort include specialty glass maker Corning, semiconductor manufacturing equipment supplier Applied Materials, and chipmakers Texas Instruments, GlobalFoundries, Broadcom and Samsung. Apple said Samsung will supply chips from its production plant in Texas for its products including iPhones, while GlobalWafers said it would be supplying 300mm silicon wafers from its Texas plant. Apple shares closed up 5 per cent on Wednesday. Shares of Corning rose nearly 4 per cent in extended trading, while Applied Materials gained almost 2 per cent.

Spotlight on automotive marketing: Tools of trust and transparency
Spotlight on automotive marketing: Tools of trust and transparency

Campaign ME

time14 hours ago

  • Campaign ME

Spotlight on automotive marketing: Tools of trust and transparency

Chinese automotive brands are having a moment in the UAE. Once seen as budget alternatives, today they're redefining the value proposition with smarter tech, sleek designs, and region-ready engineering. But with growth comes responsibility, especially when it comes to marketing credibility in a market dominated by convenience-first behaviour. We sat down with Syed Fahad, Marketing Manager at MAHY Khoory Automotive, the authorised distributor of Dongfeng vehicles in the UAE and dealer for Omoda Jaecoo brands in Abu Dhabi and Al Ain, to talk about the surge in Chinese car brands, consumer awareness, and how marketing can make or break trust in this evolving space. There's been a noticeable rise in Chinese car brands across the region. What's driving this momentum? Syed Fahad: The shift has been brewing for a few years, but it's accelerated now. Chinese automotive brands have really stepped up in quality, design, and tech. They're offering features you'd expect from premium models, ADAS, infotainment, hybrid drivetrains, but at a far more competitive price point. Consumers in the UAE are value-driven, and these brands deliver that value in a big way. Despite that, there's still some hesitation among buyers. What's the perception challenge? Fahad: The legacy perception that Chinese cars are cheap or unreliable is fading, but not gone. A big part of that is education. Many consumers don't realise that brands such as Dongfeng are not just massive in China, they're global. They manufacture for Nissan, Honda, and Peugeot under joint ventures. The tech is world-class. But unless that story is told right, the assumptions persist. What's the role of marketing in shifting that perception? Fahad: It's everything. We're not just marketing cars, we're marketing trust. Especially when you're introducing a brand that's still 'new' in the minds of consumers. Our job is to de-risk the decision. That means leading with transparency: talking about GCC compliance, explaining the warranty, showcasing the after-sales infrastructure. If you focus only on price, you reinforce the wrong narrative. What risks do buyers face when they don't go through authorised distributors? Fahad: Quite a few. We see a lot of grey-market imports entering the UAE, vehicles that aren't GCC-certified, or built for colder climates. The A/C systems underperform, the warranties don't apply, and in some cases, insurance becomes void. These are real risks. We've had customers come to us after a bad experience, looking for a fix. It's costly. That's why our messaging always focuses on authorised = protected. How are you positioning Dongfeng in this competitive space? Fahad: We're building it on three pillars: credibility, compliance, and convenience. We offer fully GCC-compliant vehicles, genuine spare parts, and nationwide after-sales service. But more importantly, we market that clearly. We're not trying to be the loudest, we're trying to be the clearest. In today's landscape, clarity converts. What's your outlook on Chinese automotive brands in the UAE over the next 2-3 years? Fahad: Growth will continue, no question. I think Chinese brands will dominate the value segment and start creeping into the mid-premium space too. But the winners will be those who back it with structure, authorised networks, certified servicing, and strong consumer education. The marketing will need to evolve from 'Look at our features' to 'Here's why you can trust us.' Final Word? Fahad: Chinese brands are no longer the underdog, they're a force. But in the UAE, where consumers are connected and informed, brands need to play the long game. And that starts with marketing that doesn't just sell, it reassures, educates, and earns trust.

AD Ports Group, MBME Group sign framework agreement to explore fintech and TradeTech solutions
AD Ports Group, MBME Group sign framework agreement to explore fintech and TradeTech solutions

Arabian Business

time18 hours ago

  • Arabian Business

AD Ports Group, MBME Group sign framework agreement to explore fintech and TradeTech solutions

AD Ports Group and MBME Group have signed a framework agreement to jointly explore the development of financial technology and digital trade solutions, with an initial focus on areas including goods tracing, digital payments, compliance, e-signatures, onboarding systems, and whistleblowing platforms. The agreement will see the two entities assess fintech and TradeTech solutions for both local and international markets, to strengthen AD Ports Group's global trade and logistics operations and advance MBME's financial technology services. Mohamed Jamal-Eddine, Group Chief Digital & Transformation Officer at AD Ports Group, said: 'The signing of this framework agreement demonstrates our continued commitment to driving digital transformation across the trade and logistics sectors. We will explore opportunities to integrate MBME Group's fintech expertise with AD Ports Group's TradeTech platforms and global reach, to unlock new efficiencies and deliver impactful solutions that redefine industry standards and support sustainable growth.' MBME Group, a UAE-based technology service provider, operates more than 4,000 smart touchpoints and serves over 3.2 million customers through its fintech ecosystem, which includes MBME Pay and MBME Wow Pay. Abdelhadi Mohamed, Managing Director and Group CEO of MBME Group, said: 'This partnership demonstrates MBME Group's commitment to advancing financial technology and delivering transformative solutions that empower businesses and communities. By joining forces with AD Ports Group, one of the Middle East's most innovative integrated trade, transport, and logistics groups, we are uniquely positioned to create innovative fintech services that not only enhance operational efficiency, but also contribute to the UAE's leadership in global markets.' The collaboration will also examine digital tools already deployed by AD Ports Group, including unified traceability systems designed to verify characteristics such as country of origin, shipment validation, movement paths, ESG reporting data, and customs and tax documentation.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store