Pret a Manger trial new store format to lure in more customers
The new format aims to create a relaxed dine-in atmosphere, catering to the rise in remote working, and is being tested in Broughty Ferry and Maidenhead.
Unlike most London stores that focus on "grab-and-go" service, the new shops will feature an exclusive menu, more dine-in space, and a play area for families.
This initiative is part of Pret's strategy to expand beyond London, with most recent openings located outside the capital.
Clare Clough, Pret's managing director for UK & Europe, stated the new format is designed to be a destination for customers seeking a comfortable space to enjoy food and spend time with family and friends.
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