Ideabaaz signs up Yaap Digital as integrated marketing partner
, India's platform celebrating
grassroots entrepreneurship
, has appointed
Yaap Digital
as its
integrated marketing partner
. The collaboration aims to amplify Ideabaaz across digital and offline mediums, establishing it as a cultural and
entrepreneurial movement
that resonates across every corner of the country.
Co-founded by media entrepreneur
Jeet Wagh
, Ideabaaz is a stage for dreamers, doers and disruptors from Tier 2 and Tier 3 cities - inviting them to pitch their ideas in any Indian language, free from the filters and gatekeeping often associated with mainstream startup showcases. With a mission to democratise opportunity, the platform features real founders, real investors and real impact.
As integrated
marketing
partner, Yaap will drive the brand's strategy, storytelling and go-to-market execution across digital platforms, on-ground activations and strategic partnerships, ensuring Ideabaaz captures national attention and cultural relevance from the outset.
Atul Hegde, founder of Yaap, shared his thoughts on the collaboration, 'We're always excited to collaborate with new-age founders - and with Ideabaaz, we have a clean slate to bring an IP alive from inception. It's rare to find a property so culturally rooted and yet so forward-looking. I'm genuinely looking forward to creating something memorable with Jeet and his team, something that not only scales but leaves a lasting imprint on India's startup narrative.'
Jeet Wagh, founder partner of Ideabaaz, added, 'Ideabaaz is built on the belief that ambition doesn't need a pin code or a pedigree. It just needs a platform. With YAAP's strategic and creative firepower, we're confident this show will not just reach audiences - it will inspire them. This partnership is about building something iconic, together.'
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