Mahindra Thar Roxx 4x4 Review: Rugged Power Meets Head-Turning Style
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Time of India
6 hours ago
- Time of India
Mahindra narrows gap with Maruti in SUV market, eyes leadership
Mahindra & Mahindra (M&M) is tightening its grip on the utility vehicle (UV) market, rapidly narrowing the sales gap with Maruti Suzuki. Between April and July 2025, the difference in UV sales between the two automakers dropped to 12,700 units from over 53,000 a year earlier. In July alone, Mahindra trailed by just 2,900 units — its closest in nearly a decade — raising the prospect of reclaiming the top spot it last held in FY17, Financial Express reports. Mahindra's success is built on a broad product range spanning the Thar, Scorpio-N, Bolero, XUV700 and XUV 3XO, catering to diverse consumer segments. None is a single runaway hit, but together they have created a steady sales engine, with UV volumes for April–July FY26 up 21.7 per cent year-on-year to 201,938 units. Maruti's UV sales in the same period stood at 214,641 units, down 6 per cent from last year. The Mumbai-headquartered automaker is also betting big on electric mobility, with two new battery electric vehicle (BEV) launches planned for early 2026 and a sales target of 48,000 BEVs in FY26. Additionally, M&M's strong tractor business — which saw volumes rise 10.4 per cent in Q1 FY26 — provides a cushion against passenger vehicle demand swings. However, industry watchers caution that capacity constraints, execution risks in the EV segment, and high stock valuations could test Mahindra's momentum. With sustained growth, diversified revenue streams and rising market share, Mahindra has emerged as Maruti's strongest challenger in the UV race — and could soon redefine the leadership landscape in India's passenger vehicle market.>
News18
2 days ago
- News18
SUV Effect: Why Do Drivers Of Big Cars Drive So Aggressively On Indian Roads?
Do SUVs make us bad drivers? Here's what the science says. The constant honking. The urgency to overtake you from the right or the left. The blinding headlight flashing. The wrong-side driving. Regardless of whether you experience them all, the stereotypes portraying SUV drivers as carefree and reckless behind the wheel are there for a reason. Of course, responsible citizens respect their fellow motorists, adhere to traffic laws, and prioritise road safety. However, a few drivers, infamous for their reckless behaviour on Indian roads with their large, bulky Sports Utility Vehicles (SUVs), may have developed such traits due to the nature of their vehicles. Akshat Ajeya, aka the 'Mota Bhai", a popular face of Cars 24's educational content on YouTube, cited a study published in the US's National Library of Medicine in a YouTube Shorts to explain the unique 'SUV Effect", a phenomenon that alters the way some folks drive on the roads. SUV Effect According to the study, the altered attitude and behavioural changes are mostly seen in those rocking the big size, multi-passenger vehicles on the streets. The shift in the way they drive their vehicle can be seen in the aggressive manner they move, taking unnecessary risks that could put other drivers and pedestrians in danger, and bullying others to show who's the boss. Ajeya, referring to the study, noted that the drivers in big vehicles broke more traffic rules than those in hatchbacks and sedans. Not caring to wear their seatbelts, talking on their mobile phones, and jumping red lights, to name a few. The high visibility of an SUV makes the car in front of them appear smaller, which contributes to the SUV Effect. A driver may act recklessly due to the 'tough image" of their four-wheeler, which encourages hostile and risky driving behaviour. Status symbol is also one of the reasons why you'd feel that the driver next to you in their chunky vehicles thinks the world around him or her is beneath them. The bigger the car, the bigger the ego. In a country such as India, where accidental death on the road is a common occurrence, an SUV can also contribute to the psychological assurance of perceived safety. That they are not in the line of danger is assumed. Mahindra Thar It's not the car but the driver behind the wheel of a Thar that gives the car a bad name. When a Reddit user asked the car community why Thars were disliked with so much passion, they spoke in unison. 'Majority of the Thar owners think they are kings of the road and even drive like one," noted one user. 'Nobody hates Thar. Its the attitude of drivers behind the wheel which is hated. Just like KTMs in bikes. The bikes are awesome but the squids riding it give them a bad name (sic)." 'Nobody hates a car, I guess. The hate is directed at its owner who does stupid things on public roads (sic)." While the study mentioned above was conducted in the US, the pattern isn't unknown here on our Indian roads. We have compiled a list of headlines of SUVs that made news in the past few months or so. 2) Maharashtra: Robbers Try To Pull ATM Using SUV, Flee After Rope Snaps | Video Get Latest Updates on Movies, Breaking News On India, World, Live Cricket Scores, And Stock Market Updates. Also Download the News18 App to stay updated! view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
02-08-2025
- Time of India
From shopfloor to C-suite: Mahindra offers Diwali Esops to 14,000 employees
The Mahindra Group has announced a one-time employee stock ownership plan (Esop) grant for 12,000-14,000 employees, including shop floor workers for the first time ever. The move across three core companies—Mahindra & Mahindra (auto and farm sector), Mahindra Electric Automobile and Mahindra Last Mile Mobility —comes amid surging sales and profit on the back of hit products such as the Thar driving the M&M stock up more than 12 times in five years. Mahindra has also overtaken Hyundai to become the country's second biggest manufacturer of passenger vehicles, thanks to its range of SUVs. The Esops will help broad-based wealth creation, the tractor-to-technology conglomerate said in an internal circular. ET has seen the note. It did not reveal how many shares the group will earmark for this purpose, but people in the know estimate the total outflow to be in the range of ₹ 400-450 crore. While granting Esops to keep employees motivated is not unusual, this could be the first time a large Indian conglomerate extends these benefits to shopfloor workers. The Esops, structured as restricted stock units (RSUs). Productivity Boost? The grant is being positioned as a reward for long-term contribution and a tool to align employees with value creation. 'This special grant reflects the organisation's appreciation for your efforts, makes you a co-owner of this enterprise, and gives you a share in the value that you have helped co-create,' said Anish Shah, group chief executive and managing director of M&M, in a note to employees. Rajiv Agarwal, department chair for strategy at leading B-school SPJMR, said with this move, Mahindra is fostering a productive environment, where labour participation drives higher overall productivity. 'This approach not only supports the company's growth but also allows employees to benefit from the rise in the stock price,' Agarwal said. 'It's a smart strategy — compensating workers not just with their salaries for the hours they work, but also rewarding them when the company does well. This dual benefit truly aligns employees' interests with the company's success.' The Esop scheme comes on the back of a sharp surge in valuations of Mahindra Electric and Mahindra Last Mile as well. Both have seen over 10x growth in the past five years, supported by strong execution, strategic focus and new business momentum. M&M's shares closed at ₹ 3,160 on the BSE on Friday, down 1.35 per cent from its previous close. Its market cap stood at ₹ 3,92,925 crore. The Esop shares will be granted to employees on permanent payrolls with at least 12 months' tenure in the group as of the announcement date. Depending on their income tax bracket, the beneficiaries may have to pay tax on the profits they make when they sell their Esop shares. However, shopfloor workers who earn below the taxable income limit won't have to pay any tax on these gains. The Mahindra Group communication credited executive chairman Anand Mahindra and executive director Rajesh Jejurikar for steering the transformation, while thanking employees' families and retired leaders for their support.
