Edelweiss CEO and Shark Tank India judge Radhika Gupta calls out Dior for no credit to India for Mukaish Overcoat: Says, time to ...
Edelweiss CEO and Shark Tank India judge
Radhika Gupta
has once again called a luxury brand. After Prada, Gupta has now critised luxury fashion brand Dior for allegedly failing to give credit to India for its traditional 'Mukaish' embroidery. In a post shared on social media platform X (formerly known as Twitter) Gupta has publicly criticised Dior for selling Rs 1.7 crore ($200,000) overcoat with Lucknowi Mukaish embroidery without acknowledging the
Indian artisans
. Gupta's public statement on social media highlights a growing demand for global brands to acknowledge the origins and artisans behind traditional crafts.
Read Radhika Gupta's social media post here
In the post Gupta expressed her frustration over what she called 'blatant
cultural appropriation
,' revealing that the intricate embroidery was crafted by 12 Indian artisans over 34 days, yet the brand gave no credit, no context, and no mention of India
'One more handloom, one more headline.
Dior sells a $200K coat using Lucknowi mukaish embroidery.
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Undo
12 Indian artisans. 34 days of work.
No credit. No context. No mention of India.
The world loves Indian craftsmanship —
But rarely credits the craftspeople.
And almost never shares the value.
Because the branding, storytelling, and pricing power stay elsewhere.
The hand that creates remains invisible.
Culture is soft power.
Japan did it with design. Korea did it with pop culture.
India must do it with craft.
From sourcing destination to storytelling nation. A home of global brands.
The lion has to come out. And roar,' wrote Gupta.
Edelweiss Mutual Fund CEO Radhika Gupta on Prada Kolahpuris controversy
This is not the first time that Radhika Gupta has called out a luxury fashion brand. Recently, the Edelweiss CEO criticised Prada for showcasing scandals that resemble closely to India's traditional Kolhapuri chappals. Gupta has criticised Prada for not giving the due credit to the original artisans. Her remarks soon went viral on social media calling for the recognition and preservation of India's
textile heritage
.
Gupta shared a post on social media platform X (formerly known as Twitter) in which she criticised Prada. '500 rupee chappal sold for 1 lakh, without any credit! This is why I am obsessed with wearing and talking about handlooms. Every child knows who Prada and Gucci are, but very few in a room know a Himroo, Sambalpuri or Narayanpet. Our textile heritage and craftsmanship is for us to preserve, brand and benefit from. As for Prada... Remember that till the lion learns to write, all stories will always glorify the hunter.' wrote Gupta.
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