Tata Play Binge expands OTT offerings with Prasar Bharati's WAVES platform
has expanded its
content portfolio
by onboarding WAVES, the OTT platform launched by public broadcaster
Prasar Bharati
. This strategic collaboration enhances the platform's appeal among diverse Indian audiences by integrating culturally rich, family-oriented programming into its
digital entertainment
ecosystem.
WAVES brings to Tata Play Binge a vast library of more than 20,000 hours of content across 12 Indian languages, featuring a mix of classic and contemporary shows. The addition strengthens Tata Play Binge's position as a comprehensive OTT aggregator with over 30 platforms under one subscription.
Through this partnership, viewers will now have seamless access to iconic shows like Byomkesh Bakshi, Fauji, and Hum Log, alongside newer titles such as Sarpanch Sahab, Jaiye Aap Kahan Jayenge, and Della Bella. WAVES also offers
live streaming
of national events and spiritual programming, including Prabhu Shriram Lalla Aarti from Ayodhya and Mann Ki Baat, Prime Minister
Narendra Modi
's monthly radio address. Sports fans can enjoy live coverage of events such as the Kabbadi World Cup, German Football Cup (Pokal), and the Hockey India League. Additionally, the platform provides access to over 35 live TV channels, merging the traditional broadcast experience with the flexibility of on-demand viewing.
'Tata Play Binge was created to make OTT content more accessible to every Indian, and our partnership with Prasar Bharti is a meaningful step in that direction,' said Pallavi Puri, Chief Commercial and Content Officer, Tata Play. 'WAVES brings a rich archive of culturally rooted, inclusive, and diverse programming, much of it is timeless content that deserves a renewed audience. We're proud to be the first platform bringing this treasure trove of stories into Indian homes, reinforcing the power of streaming to connect, entertain, and empower communities across the country.'
Echoing this sentiment, Gaurav Dwivedi, CEO of Prasar Bharati, said, 'WAVES was created to bring public service content into the digital age, to make it accessible and engaging for today's audiences. This partnership with Tata Play Binge strengthens that vision. It brings together the credibility of Doordarshan with the reach and convenience of a modern
streaming platform
. Families, young viewers, and audiences across the country can now experience content that reflects our cultural depth and storytelling legacy, all in one place.'
The addition of WAVES aligns with Tata Play Binge's vision to offer a unified platform for varied entertainment needs, combining legacy programming with new-age convenience. With this move, the service continues to bridge generational and regional content preferences, reaffirming its commitment to inclusivity in digital entertainment.
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