logo
These 10 dreamy Caribbean resorts make family travel feel effortless

These 10 dreamy Caribbean resorts make family travel feel effortless

USA Today28-06-2025
As a mom who's traveled frequently since my now-teenage daughter was a baby, I know there are lots of extra touches to look for at resorts so that everyone in the family feels like they're truly on vacation. Sometimes, all you can afford for vacation is a quick getaway, but when you have the time and money for something truly special, nothing beats a luxury Caribbean resort for a never-fail family vacation everyone can enjoy.
These resorts might offer generous rooms to spread out, pools that are fun for the kids, restaurants to please every palate, or kids' clubs where young travelers want to spend time. And at the best luxury resorts in the Caribbean, you don't have to pick one quality over any other. Combining their appealing amenities and luxe lodging with beautiful beaches and tropical settings is a recipe for a dream getaway.
WATER WORLDS: Who doesn't love a lazy river? These 14 family resorts have the best ones in the US (Updated for 2025)
1. The Ritz-Carlton, Grand Cayman - George Town, Grand Cayman
Best sure-thing luxury Caribbean resort
Caribbean resorts don't come any more luxe than The Ritz-Carlton, Grand Cayman. Start with its setting on the famous Seven Mile Beach on Grand Cayman, the largest of the Cayman Islands. Then consider its elegant guest rooms and suites done up in coastal modern-meets-British Caribbean style. A long list of amenities and activities at the property includes basketball, tennis, and pickleball courts; kayaks, standup paddleboards, water hammocks, and other beach gear; a Greg Norman-designed nine-hole golf course; and a newly enhanced indoor-outdoor fitness center.
AFFORDABLE LUXURY: Kids stay free at these 11 family-friendly all-inclusive resorts
If you're vacationing with toddlers, the little ones might be most impressed by Starfish Cay, with its zero-entry pool and waterslides. Adults will appreciate the on-site spa and Blue by Eric Ripert, the Caribbean's only Forbes Five Star restaurant. And everyone in the family can learn about the natural beauty and cultural traditions of the Cayman Islands through the activities offered by Jean-Michel Cousteau's Ambassadors of the Environment program.
2. Fairmont Mayakoba - Playa del Carmen, Mexico
Best Caribbean luxury resort in Mexico
A recent top-to-bottom renovation has made Fairmont Mayakoba an even more appealing destination for a luxe family escape. This Riviera Maya resort takes cues from its tropical forest setting, with 401 rooms and suites done up in soothing nature-inspired hues and wood tones, some of which overlook the resort's canals or stretch of Caribbean beachfront. Complimentary bicycles, on-property transportation, a bird-watching boat tour, and various water sports and beach activities are included in the resort fee, and you can also opt for an all-inclusive dining package.
The Maykana Beach Club offers a stunning setting for enjoying the resort's waterfront, with multiple food and beverage options and an infinity pool surrounded by lounge chairs and cabanas. There are additional pools set right on the sand, and a kids club by the beach gives grownups an opportunity to sneak off for a cocktail. A second kids club is located by the resort's sprawling pool area, where there's a waterslide for young guests and plenty of room for relaxation if that's more your speed. The restaurants throughout this luxury resort look ripped out of the pages of a design magazine, but the kids will still find plenty to munch on, especially at La Laguna's impressive breakfast buffet.
3. Zemi Beach House - Shoal Bay, Anguilla
Best boutique luxury resort
Get away from it all by booking a beachfront guest room or suite at this 77-room boutique hotel set on six acres on the island of Anguilla. Both the grownups and the kids will enjoy a stay at Zemi Beach House, where amenities include an infinity pool with an aquarium window, tennis courts, a spa, and a beach concierge who can help everyone explore the water with complimentary snorkeling gear or by paddling a kayak.
SAIL IN STYLE: 7 best all-inclusive cruise lines in the world
The hotel's island-inspired kids club is open daily and offers fun activities for kids ages four to 12, like cooking lessons, arts and crafts sessions, and "mermaid" and "merboy" swimming experiences. The kids club also hosts movie nights once or twice a week, which means the adults can enjoy a night out at the hotel's hip Bohio Bar and Sushi Lounge or a cocktail at the Rhum Room, which features a collection of 140 small-batch, single-estate rums.
4. Scrub Island Resort, Spa, and Marina - Scrub Island, British Virgin Islands
An unforgettable private island escape
If you're a fan of the outdoors but aren't a fan of roughing it, head to Scrub Island Resort, Spa, and Marina in the British Virgin Islands. Start by booking one of the resort's luxury villas, which offer full kitchens, private pools, and views that provide the perfect backdrop for morning coffee or an afternoon cocktail.
TAKE YOUR PICK: 12 amazing all-inclusive family resorts for every age and interest
At Donovan's Beach, the family can get out on the water for some kayaking, standup paddleboarding, and snorkeling. A short walk takes you to the quieter North Beach, a 1,000-foot stretch of sand ideal for relaxing with a good book or taking a dip in the Caribbean or beachside pool. The lagoon-style, multi-tiered Pavilion Pool offers fun for all ages with a waterslide, waterfalls, and swim-up bars, and you can also take the ferry over to Marina Cay for efoiling and other water sports or a fun waterfront meal. The resort can also help arrange tours and activities like sailing lessons, snorkeling tours, and day trips to nearby islands.
5. Atlantis - Paradise Island, The Bahamas
Best resort for families who like nonstop action
Atlantis has firmly established itself as one of the Caribbean's iconic resorts, drawing families, couples, and other travelers to its sprawling, jaw-dropping property on Paradise Island off the coast of Nassau. It's a luxury Caribbean resort where options abound, with more than 40 food and beverage spots (including the new Cocodrilo, the resort's first Mexican restaurant), 14 pools, five miles of beach, and five different lodging choices. The Coral was designed with families in mind, with beachy-chic guest rooms and suites and a location close to all the kid-friendly fun, while the villas at Harborside provide more space for larger families to spread out.
CARIBBEAN DREAM: 10 great all-inclusive family resorts in the Caribbean
Kids and teens will be huge fans of Aquaventure, a 141-acre playground of waterslides and a river ride, and Dolphin Cay, where guests can learn about and interact with dolphins and other marine life in a variety of ways. Atlantis keeps rolling out new and refreshed experiences, too, like the first resort location of Shake Shack, a scavenger hunt that takes players to 12 different spots around the resort, and a new mini-golf course and sports bar.
6. Sugar Beach, A Viceroy Resort - Soufrière, St. Lucia
A luxury Caribbean resort for families who just want to chill out
Located on the southwestern part of St. Lucia, Sugar Beach, A Viceroy Resort sits on more than 100 acres of tropical forest and boasts a white-sand beach leading into the Caribbean Sea. Book a villa, beachfront bungalow, or one of the residences on the property (like the new Spice of Life ultra-lavish nine-bedroom villa residence), and the whole family will enjoy butler and turndown service, plunge pools, and private patios. Embrace your athletic side on the tennis courts, beach volleyball court, or during scheduled fitness classes, or hit the beach for some windsurfing, kayaking, or snorkeling.
Kids ages four to 12 can head to the V Team Kids Club for nature walks, arts and crafts projects, sandcastle building, and other fun (and supervised) activities, while the Spice Club Program for tweens and teens offers activities like kayaking, paddleboarding, table tennis, video games, and billiard tournaments. Babysitting services are also available (at an additional charge), so parents can make some time to try a cocktail at The Cane Bar or book a massage in one of the treehouse-style gazebos at The Rainforest Spa.
7. Le Barthélemy Hotel & Spa - Gustavia, Saint-Barthélemy, French West Indies
Best celebrity-style luxury resort in the Caribbean
St. Barts isn't just for celebrities, models, and other movers and shakers. Families can enjoy a luxurious escape at Le Barthélemy Hotel & Spa, a Parisian-chic boutique property set along the island's scenic Grand Cul de Sac. The kids can start the day at Le Barth's Amis St. Barth breakfast buffet, offering juice, cereals, and breakfast cookies. Once the family is sufficiently fueled, it's time for some kayaking, snorkeling, swimming, or sandcastle building at the hotel's gorgeous stretch of beach. An infinity pool overlooks the shore, providing another spot for cooling off or lounging with a great beach read.
GO SOUTH: Tropical beaches? Good drinks? Kids clubs? These all-inclusive Mexican resorts have it all
The whole family can indulge in some self-care, since children ages eight and up can enjoy age-appropriate treatments like gentle massages and facials at Le Spa at Le Barthélemy. Parents and kids can also book duo treatments for some memorable together time. The hotel's Haute Couture Concierge helps guests book activities and car rentals for exploring the island, and babysitting services can be arranged so the grownups can enjoy drinks at Seven Stars Bar. And when it's time to wind down, guest rooms and suites offer tranquil, tastefully decorated spaces for relaxing and taking in ocean or garden views.
8. Carlisle Bay - Saint Mary Parish, Antigua
A top luxury resort for soaking in the Caribbean scenery
The elegant yet still family-friendly Carlisle Bay on Antigua incorporates its bayfront-meets-rainforest setting into every element of its design and amenities. Think tennis courts surrounded by lush tropical vegetation, an open-air yoga pavilion, restaurants with views of the Caribbean Sea, and suites with balconies or covered terraces with day beds for lounging amid all that natural beauty. And a refurbishment underway will only make that all even better.
NO PASSPORT NEEDED: 15 best all-inclusive resorts in the U.S. for families
Carlisle Bay's kids club offers age-appropriate organized activities throughout the day for two- and three-year-olds, four- to seven-year-olds, and eight- to 12-year-olds. The kiddos might embark on a nature or beach walk, craft with clay and beads, or mix up some mocktails. The whole family can take advantage of complimentary kayaks, standup paddleboards, snorkeling equipment, and other non-motorized water sports or head out to explore the island on a horseback riding or zip line tour (for an additional fee). You can opt for an all-inclusive or bed-and-breakfast package, and children up to 12 years old eat and stay free.
9. Rosewood Little Dix Bay - Virgin Gorda, British Virgin Islands
Best luxury Caribbean resort for families traveling with babies
Private sailing lessons. Instructor-guided snorkeling safaris. Island scavenger hunts. Private tennis lessons. Those are just a few of the ways your family can spend its vacation time at Rosewood Little Dix Bay, a refined but still relaxed luxury resort set on 500 acres of Caribbean beachfront property on Virgin Gorda. Guest rooms and suites blending Caribbean style with mid-century-modern design all overlook the ocean.
CLOSE TO HOME: 25 best family resorts and hotels in the U.S.
The resort provides a range of amenities for tiny travelers, including cribs, highchairs, baby bathtubs, and even diaper pails. Guests can enjoy butler service, complimentary bikes, and chauffeured golf cart transportation around the resort, which can bring you to the beach for some kayaking, the Pavilion Pool for some swimming, or the spa for an island-inspired treatment. A kids program called Rosewood Explorers is the place to be for school-aged kids; immersive activities include Caribbean folk arts and crafts, cooking classes incorporating ingredients grown at the resort's sustainable garden, and trips down to the water to learn about local marine life.
10. Salterra, a Luxury Collection Resort & Spa - South Caicos, Turks and Caicos
Best new luxury Caribbean resort
Opened in March 2025, Salterra, a Luxury Collection Resort & Spa, sits in a prime spot on Turks and Caicos' less-trafficked South Caicos island. The resort's 100 guest rooms and suites take cues from the natural setting, incorporating regionally sourced materials like native wood and coral stone and featuring floor-to-ceiling windows and spacious balconies for taking in the views. And the resort's use of renewable energy sources, an industrial composting system, and other sustainability measures help protect its scenic location.
TURQUOISE WATERS: The 10 most beautiful Caribbean beaches (and where to stay near each)
Families can enjoy beach, pool, and spa time at the resort or get out on the water for some kayaking, snorkeling, and bone fishing. A complimentary kids club leads fun educational activities for young guests ages four to 12. The resort also offers a Salt Discovery Experience, where guests can learn about the island's salt trade heritage while also observing local wildlife, and coral reef restoration workshops in partnership with the South Caicos Coral Reef Consortium, where visitors can help leave the destination even better than they found it. New direct flights from American Airlines flying from Miami to South Caicos every Wednesday and Saturday make it easy to get to the property.
For a family vacation splurge, these luxury Caribbean resorts have all the ingredients of a dream getaway originally appeared on FamilyVacationist.com.
More from FamilyVacationist:
The views and opinions expressed in this column are the author's and do not necessarily reflect those of USA TODAY. FamilyVacationist.com and TourScoop.com are owned and operated by Vacationist Media LLC. Using the FamilyVacationist travel recommendation methodology, we review and select family vacation ideas, family vacation spots, all-inclusive family resorts, and classic family vacations for all ages. TourScoop covers guided group tours and tour operators, tour operator reviews, tour itinerary reviews and travel gear recommendations. If you buy an item through a link in our content, we may earn a commission.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

The Insider's Guide To Naples' Two Ritz-Carlton Resorts
The Insider's Guide To Naples' Two Ritz-Carlton Resorts

Forbes

timea day ago

  • Forbes

The Insider's Guide To Naples' Two Ritz-Carlton Resorts

The Ritz-Carlton, Naples is a beacon of beachside luxury on Florida's Gulf Coast. The Ritz-Carlton, Naples Sea turtles are fascinating creatures. Did you know that females typically lay between 80 to 100 eggs at a time? That means thousands of eggs make their way onto Naples, Florida, shores every year between May and October. Another thing: before the eggs hatch, the reptile's sex is determined by the temperature of the sand in which they're incubated. If it's cool enough, males are typically born. As things warm up, more females will appear. With two stellar Ritz-Carlton properties within four miles of each other, you'd think a similar phenomenon might play out when it comes to visitors choosing where to stay — if the forecast calls for heat and humidity, Forbes Travel Guide Four-Star The Ritz-Carlton, Naples' spectacular locale near the nesting turtles makes the most sense. If it feels cooler, the more-inland Four-Star The Ritz-Carlton Naples, Tiburón could be the better option. But with so much to offer in the way of accommodations, activities and amazing food, both properties prove to be winners no matter the weather. Inside one of The Ritz-Carlton, Naples' coastal chic suites. The Ritz-Carlton, Naples Arguably the crown jewel of Southwest Florida, coastal city Naples has an air of sophistication you can feel like a gulf breeze. At the heart of this refined aura since 1985 is The Ritz-Carlton, Naples. First birthdays, 50th wedding anniversaries and every milestone in between has been held at this property. The Ritz is looking back at 40 years of memorable moments with themed events throughout its own anniversary year. Room discounts ($19.85 for a third night), spa specials (an October menopause retreat) and an epicurean extravaganza (Naples Longest Table fundraiser in December) will all be a part of the celebration. The resort's even set up a commemorative website, where patrons can post photos and write about their past stays in a virtual scrapbook. Find good vibes and great views at Gumbo Limbo. DeMarco Williams If you'd rather focus on making new memories, there are plenty of opportunities to do that, too. A major renovation in 2023 gave the rooms a brighter, coastal feel with more tech. The polished Club Lounge in the new Vanderbilt Tower is an exclusive hideaway with all-day bites (like the delectable almond pound cake); a fully stocked, horseshoe-shaped bar; and a Club Kids' Room to keep the smallest guests occupied for a while. When it's time to dine, the culinary options are bountiful. If you're dying to wear that new linen two-piece ensemble, reserve a table at the Italian-flavored Nolita. When you're craving nigiri and a Negroni, stop by Dusk. And should you be in the mood for one of the best lobster quesadillas you've ever had, pull up a chair at Gumbo Limbo. The Ritz-Carlton Naples, Tiburón is a golf and tennis paradise. The Ritz-Carlton Naples, Tiburón The Ritz-Carlton Naples, Tiburón If The Ritz-Carlton, Naples emphasizes barefoot elegance, this sister property less than 10 minutes away suggests lacing up your sneakers for a bit of Florida fun. The Ritz-Carlton Naples, Tiburón isn't near the beach — there is a shuttle, however, that runs between the properties every 30 minutes — but with so much going on at the country club-like resort with 295 Mediterranean-style rooms, chances are you won't miss the sand for a second. Tiburón Golf Club is composed of two Greg Norman-designed beauties that are surrounded by palm trees and native foliage. After you've tackled the gorgeous fairways and impeccably kept greens on the Black and Gold courses, have a drink or grab a bite at Sydney's Pub. Cool off after a busy day at the Reservoir waterpark. The Ritz-Carlton Naples, Tiburón For those who are more into rackets than clubs, the Mouratoglou Tennis Center, which operates under the leadership of Serena Williams' former coach Patrick Mouratoglou, welcomes everyone from children swinging their first backhand to former All-Americans trying to get the rust off. The teachers are patient pros. The facilities are spotless sanctuaries. After you've worked up a sweat or lost the golf bet, cool off at the Reservoir, the resort's waterpark that's outfitted with slides and a lazy river. When you get a hankering for food, walk over to Ria (Latin American cuisine) or Bella Vista Lounge (bar bites and adult beverages). You won't get a view of nesting sea turtles at Lemonía, but if you find the right spot on the terrace overlooking the golf course, you can catch a glimpse of a few birdies on the green and the occasional rabbit hopping along in the bushes. The seafood is spectacular at the Turtle Club. DeMarco Williams Great Stops In Between As much as we'd understand if you never left either Ritz-Carlton during your stay, we'd be remiss if we didn't advise you to explore the city. The off-property food scene is incredible. The waterfront Turtle Club is one of those community institutions that's survived everything — 2022's Hurricane Ian devastated this part of Florida and did a particularly rough number on the Vanderbilt Beach Resort where this restaurant sits — with a warm-smiling staff and wonderfully prepared seafood. Get whatever fresh catch the waiter suggests that day. But no matter what you order, make sure to start the meal with lemon aioli-covered calamari that's flash-fried to perfection. Get lost in Naples Botanical Garden's serenity. DeMarco Williams Another standout is Bar Tulia, an Italian-influenced restaurant in the middle of the Mercato shopping district. The place has a cozy, familial vibe (with black-and-white family photos on the wall) and a menu of delicious dishes like Sicilian meatballs and a Pecorino Romano-topped bucatini you'll wish you could replicate back home. When it's time to walk off your lunch, stop by Naples Botanical Garden for a delightful detour. The 16-year-old attraction keeps visitors coming back every year with lush permanent green spaces representing various corners of the globe while enticing curious new guests with temporary showings like photographer John Eder's vibrant 'The Way It Looked That Day' (through January 2026). MORE FROM FORBES Forbes Forbes Travel Guide's 6 Best Palm Beach Hotels By Forbes Travel Guide Forbes 27 Hotels With Luxury Car Collaborations By Melinda Sheckells Forbes Forbes Travel Guide's Best Hotel Bars For 2025 By Jennifer Kester Forbes From Anguilla To Australia, Forbes Travel Guide's 2025 Star Award Winners By Jennifer Kester

The Luxury Travel Market Continues Its Rapid Upward Trajectory
The Luxury Travel Market Continues Its Rapid Upward Trajectory

Forbes

time08-08-2025

  • Forbes

The Luxury Travel Market Continues Its Rapid Upward Trajectory

Hotels cater to affluent travelers by offer luxurious accommodations. Courtesy of Fertitta Entertainment The luxury travel market, a substantial and rapidly growing sector with a global reach, generates about $1.5 trillion each year. Projections indicate a continued strong growth trajectory, with the market expected to reach $2.36 trillion within the next five years. Luxury travel is characterized by a focus on bespoke itineraries and exceptional service that caters to affluent travelers seeking premium, personalized and exclusive travel experiences. It encompasses high-end accommodations, luxurious transportation, curated activities and bespoke services designed to offer comfort, privacy and unique cultural engagements. The following properties cater to the needs of high-end travelers by going well beyond standard tourist offerings: The Post Oak Hotel houses Houston's only Bugatti dealership. Courtesy of Fertitta Entertainment The Post Oak Hotel at Uptown Houston, inaugurated in 2018, is the only Texas Forbes Five-Star Hotel and Spa. With a five-diamond AAA rating, it is the epitome of luxury and Houston class. The hotel houses 250 ultra-modern guestrooms and suites, the largest ballroom in the Uptown Houston area, signature dining and sophisticated amenities embracing every desire of savvy business and leisure travelers alike. With its own helicopter pad on the top of the 38-story tower, the Rolls-Royce showroom and Houston's only Bugatti dealership on the ground floor, you will be immersed in luxury from head to toe. Enjoy the unmatched culinary excellence of Mastro's Steakhouse or any of the hotel's eight other restaurants, cafés and bars. Feel pampered with unique treatments at the spa, including a couple's suite. Don't miss exploring The Cellar, the hotel's expansive wine collection valued at $5 million with over 35,000 bottles. The luxurious design features floor to ceiling windowed wall panels Kimpton Seafire Resort + Spa Kimpton Seafire Resort + Spa, located on Grand Cayman's famed Seven Mile Beach, is Kimpton's first luxury property and Caribbean hotel. The majority of its 264 guestrooms and suites have ocean views through floor-to-ceiling windows, and all have private balconies. Inside, calming neutrals and bursts of tropical color surround discerning guests, along with extravagant baths and other contemporary luxuries. Seafire's 4,700-square-foot tenth floor Presidential Suite offers the ultimate in luxury, with the most exceptional views on the island. High ceilings and an open-plan design give guests space and freedom they crave during their stay, with floor to ceiling windowed wall panels that can be opened completely onto the extensive wraparound balcony with spectacular views over Seven Mile Beach. Sleek, custom-made furnishings hail from Spain and Italy and range from a multi-sectional woven white leather sofa to fully upholstered chaise lounges with walnut accents. The Presidential Suite offers two uniquely designed ensuite bathrooms. The master bathroom, wrapped by a private deck, is designed with white onyx, with a floating tub with views to the sea. The Dunlin redefines luxury in the Lowcountry. The Dunlin Set against the picturesque backdrop of the Kiawah River on Johns Island, South Carolina, The Dunlin, part of the prestigious Auberge Resorts Collection, redefines luxury in the Lowcountry. This intimate boutique resort features just 72 meticulously designed cottage-style guest rooms and suites, each a haven of sophistication and comfort. The rooms boast honey oak floors, custom mint green accents and expansive private porches that invite guests to unwind while taking in sweeping views of the serene marshlands, where the sun rises and sets in a brilliant display of light and color. Inside, the rooms are adorned with luxurious touches such as plush bedding, bespoke furniture and curated art, creating a refined sanctuary that blends modern elegance with Southern charm. For those with discerning palates, Linnette's, the resort's signature farm-to-table restaurant, offers a culinary experience that celebrates the finest local ingredients, while the Aster, an Auberge Spa, provides an array of indulgent treatments designed to rejuvenate and restore. JOIA Aruba is a new 5-star luxury resort. JOIA Aruba by Iberostar JOIA Aruba By Iberostar, Eagle Beach, Aruba Aruba has long been one of the Caribbean's most iconic destinations, celebrated for its powdery white sands, swaying divi-divi trees that bend in the wind's direction and calm turquoise waters perfect for swimming and water sports. This stretch of paradise boasts a new 5-star luxury resort. The recently opened JOIA Aruba By Iberostar is a luxurious retreat on Eagle Beach. With 240 suites including swim-up options for total privacy, three different pool options and a world-class spa designed to deliver the ultimate in relaxation with state-of-the-art facilities like a hydrotherapy area and seven distinct treatment rooms, JOIA Aruba By Iberostar offers the ultimate in indulgence. Picture yourself swimming in the infinity pool while enjoying stunning views of the ocean, or relaxing at the pool bar without ever leaving the water. The Salterra features 100 ocean facing rooms and suites. Salterra, a Luxury Collection Resort & Spa Salterra, a Luxury Collection Resort & Spa, South Caicos, Turks & Caicos South Caicos is a hidden gem in the Turks & Caicos, where unspoiled landscapes meet tranquil azure waters. Known for its vibrant coral reefs, secluded beaches and authentic island culture, it's a haven for nature lovers and those seeking peaceful solitude with an elevated feel. The recently opened Salterra, a Luxury Collection Resort & Spa redefines luxury in the Caribbean with 24-hour butler service, 100 ocean facing rooms and suites (two of which are penthouse Governor's Suites). The property's salt inspired signature fine dining restaurant is just one of six culinary destinations, and the rejuvenating spa offers unique services that provide the perfect balance of therapy and serenity. MORE FROM FORBES Forbes UHNW Travelers Are Embracing The Full-Service Super Villa By Roger Sands Forbes Red Roof Advocates For Women In Hotel Leadership And Ownership By Roger Sands

Inside the ‘arms race' to win the new luxury cruise ship market
Inside the ‘arms race' to win the new luxury cruise ship market

New York Post

time24-07-2025

  • New York Post

Inside the ‘arms race' to win the new luxury cruise ship market

Once viewed by wealthier vacationers as mass market, déclassé venues for watery cocktails, garish waterslides, buffet stampedes and Norovirus outbreaks, cruises are now chic. Everyone from Martha Stewart and Tom Brady to Kendall Jenner and Dakota Johnson was onboard the Ritz's recent launch of Luminara, the hotel brand's new ship, which has been floating around the Mediterranean. Savvy investors and luxury brands are recognizing cruises as the next frontier for high-end travel. Advertisement 5 'There is an arms race between high-end hotels to get into the luxury cruise space,' Jim Murren, CEO of The Ritz-Carlton Yacht Collection told me. The Ritz-Carlton Yacht Collection/INSTARimages The billionaire Francois Pinault, whose family has owned French cruise line Ponant for a decade, bought a majority stake in the luxe cruise line Aqua Expeditions earlier this year. Bernard Arnault and LVMH have invested in an Orient Express ship that is currently under construction and set to be delivered next year. Advertisement Following in the Ritz's wake, in 2026, the Waldorf Astoria will wet its feet in the cruise space with a Nile River trip launching, while the Four Seasons will set sail in the Caribbean and Mediterranean. The Aman will hit the high seas with a 50-suite ship in 2027. 'There is an arms race between high-end hotels to get into the luxury cruise space,' Jim Murren, CEO of The Ritz-Carlton Yacht Collection told me. 5 Martha Stewart was one of the celebrity guests on the recent Ritz-Carlton cruise. Martha Stewart/Instagram For the hospitality companies, it's an easy way to enter a new and growing market — luxe cruises are expected to expand from $10.5 billion this year to $19.8 billion by 2033 according to Business Research Insights — while relying on the safety of their existing brand. Advertisement 'If you're a new entrant who has decided to get into a new product, it is far easier with a known branch attached like a luxury hotel — people will pay 15% more if there is a name like Ritz Carlton attached,' Richard Clarke, a senior analyst for global hotels, cruise lines & online travel at Bernstein told me. 'It is a well trodden path to expand beyond your core product and see what else you can do.' Various luxury hotel companies have recently launched high-end clothing lines, bedding collections, and bags, while branded residences have been popular for years. 5 The Aman will hit the high seas with a 50-suite ship in 2027. Aman 'The fact it's all coming at once is proof the concept works … and the high-end consumer has never been more attractive,' Clarke said. Advertisement Unlike mega-cruise ships, which can't reach more intimate ports and can hold more than 4,000 passengers, most of these high-end vessels are nimble enough to reach harder-to-get-to destinations like St. Barth's in the Caribbean or Capri in the Mediterranean. Ritz's new boat, Luminara, accommodates just 452 guests while another of its ships, Evrima, has room for only 298 guests. The Ritz ships include restaurants designed by Michelin-starred chefs, sprawling suites, extensive spas, infinity pools, marinas with water sports galore and art collections that feature works from Andy Warhol, Henri Matisse and Alexander Calder. 5 Billionaire Francois Pinault owns French cruise line Ponant. Ponant Ponant's ships — which have room for fewer than 40 guests — even offer an underwater lounge with ocean views. Ponant is known primarily for exploring far-flung destinations like Antarctica and the North Pole, while Aqua Expeditions goes to remote rivers like the Amazon and Mekong. The upcoming cruises from the Aman, Four Seasons, the Orient Express and Waldorf Astoria will feature sprawling suites and amenities such as a Japanese Zen garden and a jazz club. This story is part of NYNext, an indispensable insider insight into the innovations, moonshots and political chess moves that matter most to NYC's power players (and those who aspire to be). Most of these trips start around $20,000 per week and go up in price from there depending on factors like the size of your room and how much caviar you order. Advertisement While it's not surprising companies would jump on this growing market, it has surprised me how quickly travelers have embraced it. Just why — apart from a barrage of influencers posting about their trips — are these vacations catching on? 5 Jeff Bezos' sailing boat Koru is one of the largest in the world at 417 feet. AbacaPress / Part of it is very careful branding of these cruises. In marketing materials, the vessels are referred to as yachts not cruise ships. Silver-haired retirees have been swapped out for glam influencers, models, and movie stars. Advertisement 'The fact that yachts are splashed across tabloids makes it seem like it is the kind of vacation you should take,' Clarke noted. For multi-millionaires who dream of being billionaires (or at least scoring an invite on one of their yachts), the new upscale cruise is a way to have a private yacht experience without buying one themselves — ala Jeff Bezos or David Geffen — or paying six figures to charter a vessel. They're perfect for the Instagram era where everyone wants to 'show some rail' — a reference to the myriad photos taken in front of the enclosure on the ship. Advertisement 'It's an entirely new category, designed for travelers who seek the privacy and exclusivity of a yacht charter, paired with the elevated service and amenities of a luxury resort-at-sea,' Murren said. Send NYNext a tip: NYNextLydia@

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store