ODU launches a coffee blend with Town Center Cold Pressed
Old Dominion University has added another licensed consumable to its portfolio.
On April 3, ODU released Monarch Morning Roast, a signature coffee blend, in partnership with Town Center Cold Pressed. The dark roast includes Indonesian Sumatra and Colombian beans, giving it notes of chocolate, almond and caramel.
Mike Vecchione, Cold Pressed's head roaster and director of coffee and sales, said in a news release that the blend balances complexity and smoothness.
Monarch fans and java drinkers can get 12-ounce bags for $19.99 at Cold Pressed locations in Norfolk and Virginia Beach and at the ODU bookstore. They're also available online at tccp.cafe.
A percentage of sales helps support student scholarships.
Since 2023, ODU products have generated more than $17,000 in royalties and $443,000 in total sales, ODU said in the release. They include the Big Blue Smash Burger at Ghost Kitchen in Norfolk, New Realm's ODU Golden Ale, and Big Blue Q and Big Blue Belly Rub from The Dirty Buffalo.
The university plans to expand the coffee to convenience and grocery stores.
Rekaya Gibson, 757-295-8809, rekaya.gibson@virginiamedia.com
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