Actor Salman Khan unveils season 2 of Indian Supercross Racing League
advertisementSalman Khan expressed his excitement and stated, "'I've always been passionate about motorcycles and off-roading, when I saw what ISRL is building bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport, I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that's something I connect with deeply. With the launch of the 'ISRL Proving Grounds', we're giving India's youth the opportunity to access the support, tools, and coaching they need to chase big dreams and compete on a global stage. At the same time, ISRL is equally focused on promoting responsible riding and the importance of safety for racers and fans.'
He also unveiled the 'ISRL Proving Grounds', a first-of-its-kind grassroots motorsport development facility to be established on a 7-acre site near Pune. It will serve as a year-round training, testing, and activation ground for young riders and OEMs alike, featuring purpose-built tracks for Supercross, motocross, ATVs, e-bikes, and more."Salman Khan's evolution from brand ambassador to investor is a testament to his confidence in ISRL's vision. This move brings unmatched cultural capital and mainstream trust to our league, reinforcing our positioning as a credible, scalable business built for India's next generation. His association sends a clear message to the market that Supercross is ready to lead the future of motorsport, youth engagement, and brand innovation in India," said, Veer Patel, MD, ISRL.ISRL continues to break new ground as India's only dedicated Supercross league, offering brands and OEMs a high-octane, experiential platform to connect with a youthful and engaged demographic. Season 2 has already seen 155 international athlete registrations, highlighting its growing global reputation.To further enhance fan engagement, ISRL Fan Parks will debut this season, combining live racing, entertainment, and interactive brand experiences in a family-friendly environment.Looking ahead: ISRL's 5-Year VisionMulti-city expansion across IndiaInternational collaborations and global athlete participationStrong growth in franchise value, sponsorship, and brand partnershipsA dedicated platform for automotive innovation and lifestyle integrationFollowing a successful inaugural season that wowed audiences in Pune, Ahmedabad, and Bangalore, ISRL now enters a pivotal phase. With high-profile backing, a strong roadmap, and a vision that blends motorsport with mainstream entertainment, ISRL aims to redefine India's sporting and automotive engagement landscape.Subscribe to Auto Today Magazine- Ends
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