Seventeen spreads cheer with big unesco donation for global youth
K-Pop Group Contributes to UNESCO
On August 12, 2025, K-pop group Seventeen donated $250,000 to UNESCO. This amount equals approximately 2.075 crore INR, based on exchange rates from XE.com. The funds come from the charity auction 'JOOPITER presents: sacai x SEVENTEEN'.
Items included leather jackets designed by the members, signed T-shirts, and necklaces. The donation aligns with World Youth Day. Seventeen stated that their music addresses youth experiences, and this supports similar goals.
Details of the Global Youth Grant Scheme
The donation will fund the Global Youth Grant Scheme, established by Seventeen and UNESCO. It provides grants for youth projects in areas like community arts and wellness. In 2024, a $1 million donation (about 8.3 crore INR, per XE.com) supported 100 teams.
As UNESCO's first K-pop youth goodwill ambassadors, Seventeen participated in the 2023 UNESCO Youth Forum in Paris with a speech and performance. UNESCO's 2024 annual review indicates a 20% increase in youth participation in creative projects due to such funding.
This could benefit projects in India's urban areas like Bengaluru and Mumbai.
Auction and Tour Information
The auction involved collaboration with fashion brand sacai and Pharrell Williams' JOOPITER platform.
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It featured limited-edition items such as custom leather jackets, signed apparel, and jewelry co-designed with Yoon Ahn. Proceeds directly support the youth fund. Seventeen has a history of youth advocacy, including their UNESCO role. Their world tour 'NEW' starts September 13-14, 2025, in Incheon's Asiad Main Stadium, followed by stops in Hong Kong, five US cities, and four major domes in Japan through December.
Industry reports note K-pop's role in cultural exchanges, with fan activities in Indian cities like Delhi and Hyderabad.
Impact on Youth Initiatives
The donation supports global youth programs, with UNESCO's 2024 impact report showing over 500,000 beneficiaries from similar grants. This aligns with trends in youth empowerment. Seventeen's efforts contribute to increased participation in creative and entrepreneurial activities worldwide.
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