BPG Group appoints Norah Saud Alsaja as GM for BPG Arabia
BPG Bates PanGulf, part of WPP, has appointed Norah Saud Alsaja as General Manager for BPG Arabia, as it continues to strengthen its presence and capabilities in the Kingdom of Saudi Arabia.
Alsaja, a Saudi National, brings almost two decades of experience delivering innovative strategies for brands across the US, Middle East and Africa.
As the General Manager of BPG Arabia, she will lead branding, strategic communication, customer experience (CX), PR, social and creative campaigns tailored to the evolving Saudi market, helping government entities and private organisations achieve their goals.
Alsaja has vast experience launching successful campaigns for large-scale initiatives in Saudi Arabia, including the FIFA Club World Cup and Noor Riyadh. She has worked with global organisations such as P&G, General Mills, and Henkel, in addition to spearheading transformative projects under Vision 2030, such as the Riyadh Art initiatives during her tenure with the Royal Commission for Riyadh City.
Commenting on the appointment, Avi Bhojani, Group CEO, BPG, said, 'We are delighted to welcome Norah to the team. Her track record of working with leading Saudi and international brands coupled with her deep cultural understanding of the evolving Saudi landscape, stood out for us – and we are excited for her to be a significant part of business expansion plans in the Kingdom.'
Bhojani added, 'BPG's CX first and integrated by intent positioning aligns with Saudi Arabia's rapid digital transformation – and we are confident that Norah will be able to take our creative capabilities to the right partners in this dynamic market.'
Alsaja holds a degree in Systems Management from Georgetown University and an MPH in Communications from George Washington University. She is a graduate of the prestigious Misk 2030 Leaders Programme and a member of the Saudi Leadership Society, having been recognised for her leading role in shaping the Kingdom's communications landscape.
Reacting to the appointment, Alsaja said: 'I am excited to lead BPG's integrated communications and 'digital first' approach in KSA. Saudi brands are increasingly looking to work with agencies that bring innovative thinking and integrated strategies to the table – and I believe BPG's legacy of working on trailblazing campaigns in the region coupled with their expertise in multi-disciplinary practices, puts them at the forefront of the business. I look forward to working with the team to drive profitability and growth in the Kingdom.'
She is supported in Saudi Arabia with a quality team of 14 across Riyadh and Jeddah with supplementing of resources from BPG's flagship Dubai Office, Kuwait's largest BPG office as well as BPG's Global Cloud resources.
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These risks and uncertainties include Joby's ability to launch its air taxi service and the growth of the urban air mobility market generally; its ability to produce aircraft that meet its performance expectations in the volumes and on the timelines that it projects; complexities related to obtaining certification and operating in foreign markets; Joby's ability to negotiate definitive agreements related to the partnership with Abdul Latif Jameel; the competitive environment in which Joby operates; its future capital needs; its ability to adequately protect and enforce its intellectual property rights; uncertainties related to estimates of the size of the market for Joby aircraft and services; and other important factors discussed in the section titled 'Risk Factors' in Joby's Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the 'SEC') on February 27, 2025, its Quarterly Report on Form 10-Q filed with the SEC on May 8, 2205, and in future filings and other reports Joby files with or furnishes to the SEC. 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