The five-star £12 Sainsbury's jeans that ‘sit well' on curvier bodies, make bums look good and can be worn in autumn too
The supermarket's in-house fashion label Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its summer sale rack is no exception.
One pair of jeans in particular that have caught the attention of fashion fans thanks to their discounted price are the Relaxed Denim Barrel Leg Jeans.
Originally priced at £24, the jeans - in khaki or white - are now an absolute steal for only £12 in the half price sale.
Describing them online, the Sainsbury's team say: "This pair of jeans come in a new season barrel leg.
"Designed in a mid rise, they feature a relaxed fit for a modern silhouette.
"Finished with classic pockets, belt loops and zip and button fastening."
The jeans come in sizes 8-22 and have short and tall options available to suit all heights.
Shoppers have already insisted they're the perfect shape for curvy bodies.
They've also hailed then back pockets for making bums look peachy.
And the khaki colour is the perfect transitional piece from summer to autumn wardrobes. White, too, is always a classy option in the colder weather paired with black.
If these colours aren't your style, however, the jeans also come in a classic denim or taupe. But they will set you back the full £24.
The jeans have quickly racked up a flurry of five-star reviews from delighted fashionistas who can't stop gushing about the flattering fit.
"Love these jeans, so comfortable and easy to wear", one gushed.
Someone else wrote: "Second pair I've purchased (sized down after weight loss). In sale - and bargain. Wear them nearly every day - spot on shape and on-trend. I'm in luxe women's retail - these jeans are same quality."
A third echoed: "This is now my third pair of these barrel leg jeans. They are so comfortable, and I love the colours (I have them in light denim, khaki, and taupe).
"I often get positive comments about them. They are true to size, and a flattering fit."
A fourth said: "This fit me better than most jeans, emphasising my waist and hour glass shape.
"I'm 6 ft tall and ordered the long, and they seem about the right length (as right as any jeans ever get). Have much enjoyed wearing these and looking at another colour way."
"Love the style and fit. Good back pockets that make your bum look nice", a fifth chimed in.
Meanwhile, a sixth added: "Very comfortable and only a slight barrel leg shape, they sit well on a curvier bod. Great wardrobe staple."
But if you're not ready to give up summer fashion just yet, the supermarket's got you covered with bargains there too.
Shoppers are going wild for a five-star Sainsbury's dress that's only £15, flatters pear shapes and makes curvy shoppers "feel confident".
As well as being purse-friendly, the dress looks strikingly similar to the Everett Linen Dress, which is priced at £298.
This makes the Tu dress a whopping £283 cheaper.
And a £26 frock that's perfect for summer getaways is flying off the rails.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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