Bepanthen launches virtual store on Amazon KSA
This launch was made possible through Bayer's collaboration with PiWheel, its e-commerce intelligence partner, and Amazon, bringing together expertise in retail media, digital strategy, and content optimisation to deliver an unparalleled online shopping experience.
'We're thrilled to support Bayer in achieving this market-first milestone,' said Jackie Kalwani, Director Media and Growth at PiWheel. 'By combining innovative content strategies, retail media expertise, and data-driven insights, we're unlocking new opportunities for Bayer and paving the way for the next evolution of e-commerce in the Middle East.'
The virtual store hopes to provide customers a dedicated brand space that enhances customer engagement and awareness. It also hopes to create an improved shopping experience with easy navigation and a complete range of Bepanthen products.
Bayer claims the Bepanthen Virtual Store underscores its commitment to innovation and staying ahead of e-commerce trends in the region. By leveraging Amazon's advanced e-commerce capabilities and PiWheel's expertise in digital commerce strategy, the brand said the virtual store sets a new standard for brand visibility, customer experience, and market growth on the platform.
The virtual store also allows Bayer to showcase its brand story, product benefits, and key ingredients in an immersive and engaging way with an increased sales potential through Amazon's marketing tools such as targeted ads, promotions, and analytics, attracting more shoppers and driving higher conversions.
Finally, the data-driven insights with access to Amazon analytics, enables Bayer to refine its listings, marketing strategies, and consumer engagement for optimal performance.
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