India's entertainment sector contributed Rs 5.14 lakh crore to economy in FY24: Deloitte-MPA
India's film, television, and online curated content (OCC) industries contributed a significant Rs 5.14 lakh crore to the national economy in FY24, according to a new report by
Deloitte
Touche Tohmatsu India LLP in partnership with the Motion Picture Association (
MPA
). This figure is projected to rise to Rs 6.88 lakh crore by FY29.
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Released at the inaugural World Audio Visual
Entertainment
Summit (WAVES), the report highlights the sector's increasing prominence in the Indian economy. The gross output represents the total revenue generated by all participants within the industry, which may include some degree of double counting, depending on how the value chain is segmented. It also accounts for indirect taxes.
In FY24, the television sector led in gross output at Rs 3.18 lakh crore, followed by the film industry at Rs 1.22 lakh crore and OCC at Rs 74,756 crore. In terms of value added—which includes EBITDA, wages, and indirect taxes—television again topped the list with Rs 1.83 lakh crore, while film and OCC contributed Rs 62,283 crore and Rs 32,203 crore, respectively. Total value added stood at Rs 2.78 lakh crore in FY24, with projections reaching Rs 3.72 lakh crore by FY29.
The sector also played a key role in job creation, generating over 27 lakh (2.72 million) jobs across direct and indirect roles. Television accounted for the largest share with 16.49 lakh jobs, followed by OCC at 8.15 lakh and films at 2.88 lakh. Total employment is expected to touch 30 lakh (3 million) by FY29.
The report attributes this growth to factors such as expanding internet access, rising OTT subscriptions, increasing global demand for Indian content, and strong domestic consumption across platforms.
The report was launched jointly by the Ministry of Information & Broadcasting, MPA, and JioStar, with support from the Federation of Indian Chambers of Commerce & Industry (FICCI), the Producers Guild of India (PGI), and Creative First.
MPA Chairman and CEO Charles Rivkin emphasised the significant role of India's film and television industry in the country's economy. He reiterated the dedication of American studios to the Indian market and underscored the importance of collaboration between industry leaders and policymakers to attract greater investment, positioning India as a leading centre for creative content and storytelling.
India represents a key global market for MPA members. Its vibrant film, television, and streaming sectors are major contributors to employment, cultural reach, and the overall creative economy, Rivkin stated.
He also highlighted that MPA members are committed to supporting the development of original Indian content, celebrating the remarkable creativity found across the country, and taking these stories to international audiences. With supportive policies and sustained investment, India has the potential to further strengthen its production capabilities—fostering innovation, rewarding creativity, and establishing itself as a global media and entertainment powerhouse.
In the foreword to the report, Kevin Vaz, CEO – Entertainment at JioStar and Chair of FICCI's Media & Entertainment division, reflected on what India must do to achieve the global cultural influence enjoyed by countries like the United States and South Korea.
For India's storytelling to truly evolve, it must embrace the full richness of the country's cultural diversity—welcoming voices and stories from beyond the traditional production hubs. The industry must now invest its efforts into discovering and nurturing talent in regions such as Bilaspur in Chhattisgarh or Ranchi in Jharkhand. The southern film industry has already excelled in this, crafting authentic narratives rooted in local culture that resonate across linguistic and geographic boundaries, Vaz noted.
Shibasish Sarkar, President of the Producers Guild of India, remarked that India's film and television industry has the potential to become a central pillar of the country's international trade and a strong cultural ambassador. He pointed to recent progress in skill development and technical capability as important building blocks.
With collective effort from all stakeholders, this industry can emerge as a flagship of India's global ambitions and a symbol of its cultural strength. Advances in training and the ability of Indian production crews to deliver world-class output in both production and post-production are positioning the sector well for future growth and higher volumes of work, Sarkar added.
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