Greggs and KFC team up for sausage roll with gravy combo
The brands said the alliance followed the revelation that Britons consumed 15,000 litres of KFC gravy and more than one million Greggs sausage rolls every day over the past year. Greggs and KFC are taking their new combination on a three-day tour from Thursday and will be handing it out for free in London on August 7. This is will be followed by Manchester on August 8 and Newcastle on August 9.
A sharing bucket including six Greggs sausage rolls and a large tub of KFC gravy will also be available for £10 on August 15 and August 16 through Uber Eats in London, Manchester, Newcastle and Birmingham. KFC brand manager Phoebe Syms said: 'At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans. 'In fact, it was them who inspired this once-in-a-lifetime event, calling for us to partner with Greggs and unite our iconic gravy with their iconic sausage rolls.
'We can't wait to see what Greggs and KFC fans make of our latest partnership. 'We're sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket.' The tour will stop at London's Southbank Centre on Thursday, followed by Manchester's St Anne's Square on Friday and then Newcastle's Times Square. Supplies will be available on a first come first served basis between 12pm and 5pm.
The collaboration announcement comes after Greggs and KFC teased they would be working together in a series of social media posts this morning. The popular bakery chain posted a video on social media of one of its iconic sausage rolls being held up in front of a KFC restaurant sign. Greggs captioned the post 'Oddly satisfying. Is this a sign', while KFC commented 'Bro might be onto to something'.
The clip on Instagram was accompanied by rock band The Sundays' track Summertime. Meanwhile on TikTok , KFC commented 'I agree' on the sausage roll video uploaded by Greggs that also had the caption 'Is this a sign?'. While neither company had confirmed a collaboration at this point, fans started guessing what the posts might mean. One user commented on Instagram: 'KFC inspired Chicken bake? Instead of creamy sauce in the current chicken bake it'll be KFC gravy?
'A KFC and gravy style bake? I'm invested.' A second said: 'I'm intrigued. But also scared.' 'KFC Chicken & Cheese melt?,' a third added. A fourth user said: 'Or... 'Chicken Bake Royale' - a buttery Greggs pastry filled with KFC's crispy chicken pieces, creamy gravy, and sweetcorn – finished with a flaky top crust. 'Like a chicken bake on steroids.'
On TikTok, one person guessed: 'It'll be a chicken and KFC gravy bake with a KFC spices coating around the pastry.' While a second commented: 'Greggs gravy mega box?' Last week, Greggs revealed a slump in profits as it was knocked by hot weather and caution among shoppers over their finances. The Newcastle-based business revealed that pre-tax profits fell by 14.3 per cent to £63.5 million for the half-year to June 28, compared with a year earlier.
It said the first half of 2025 was impacted by 'challenging market footfall, more weather disruption than in 2024' and increased costs. Greggs's last collaboration was in 2022 when it teamed up with Primark for a 11-piece fashion range. The limited-edition collection featured everything from bucket hats to sliders and hoodies. The brands also announced there would be a new 130-seat 'Tasty by Greggs' café in Primark Birmingham.
Greggs business development director Raymond Reynolds said at the time: 'Greggs clothing is something our customers have continually asked for, so it's great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves.' Meanwhile, Tim Kelly, director of new business development at Primark added: 'We want to give our customers incredible experiences in our stores and offer collections they can't find anywhere else, with brands we know they love. 'We're thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.'
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The Guardian
37 minutes ago
- The Guardian
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Daily Mail
5 hours ago
- Daily Mail
From White Lotus to a very white Christmas! Aimee Lou Wood lands lucrative festive advert for supermarket giant Marks & Spencer
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