KCCI to unveil elevate Brand Mangaluru initiative to showcase city potential
With its strategic location, vibrant industries, diverse culture, and hospitality, Mangaluru is positioned to claim its rightful place on the world stage, said KCCI president Anand G Pai.
He told reporters that the core of initiative lies in presenting Mangaluru in a positive and authentic light, highlighting its strengths in industry, commerce, culture, trade, recreation, sports, cuisine, and tourism. KCCI envisions a collective effort where creators, industry leaders, govt bodies, and citizen come together to build a strong and compelling brand.
Elevate Brand Mangaluru will be held at Avatar Convention and will be attended by Dakshina Kannada MP Capt Brijesh Chowta and Speaker UT Khader. Director and chairperson of Elevate Brand Mangaluru, Athmika Amin said that as a part of it, a creators' meet will be held at KCCI meeting hall in Mangaluru on Aug 20.
In the coming days, a podcast series featuring engaging conversations with entrepreneurs, professionals, artists, and community leaders will be held.
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Each episode will explore different aspects of the city, from business and technology to food, culture, sports, and heritage.
Comprehensive tourism brochures, available in both standard and pocket-sized editions, will showcase the city's unique blend of tradition and modernity. These brochures will highlight iconic landmarks, cultural experiences, culinary delights, and hidden gems that make Mangaluru special. A curated line of souvenirs inspired by Mangaluru's culture, history, and natural beauty will be created. These keepsakes will be made accessible at airports, railway stations, hotels, tour operators, and select retail outlets.
This initiative not only strengthens the city's identity but also provides opportunities for local artisans and entrepreneurs, she added.
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