Moving beyond SMART goals: The emergence of CRISP goals in strategic leadership, ETHRWorld
4 min read
Moving beyond SMART goals: The emergence of CRISP goals in strategic leadership
In boardrooms and team huddles worldwide, SMART goals—Specific, Measurable, Achievable, Relevant, Time-bound—have long been the gold standard for driving performance. But in today's hyper-dynamic business landscape, critics argue that SMART falls short; it is too narrow to spark ambition, too rigid to adapt, and often too transactional to inspire. Enter CRISP goals—a fresh framework designed to inject challenge, robustness, inspiration, strategy and rigorous planning into every target we set. The article introduces the CRISP framework—Challenging, Robust, Inspirational, Strategic, and Planned—as a forward-thinking alternative that addresses modern leadership and organizational needs. By analysing the limitations of SMART goals and demonstrating the advantages of CRISP goals, it highlights why companies must adopt a more visionary and resilient approach to goal-setting.
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