First Look: The VOW Collection By Vera Wang and Jared Jewelers
Jared Jewelers, the accessible luxury brand within Signet Jewelers, has just announced the launch of Vera Wang VOW—a new bridal collection created in partnership with globally renowned fashion designer, Vera Wang.
Available exclusively at Jared Jewelers, the collection features 38 engagement and anniversary ring styles, each showcasing high-quality diamonds set in 14K gold. The pieces reflect a minimalist yet modern aesthetic, staying true to Vera Wang's distinctive approach to design. Prices range from $900 to $8,800.
The name 'VOW' is a nod to Vera Wang's personal commitment to doing things differently—bringing originality, sophistication, and intention to every design. The result is a collection that feels both elevated and personal, with elegant details that set it apart.
'I'm proud to introduce this exclusive collection for Jared,' said Vera Wang. 'From carefully designed engagement rings to thoughtfully paired wedding bands, every piece reflects a deep sense of artistry and meaning. VOW embodies the modernity, refinement, and craftsmanship that are core to the Vera Wang brand.'
This launch follows the success of Jared Atelier x Vera Wang, a limited-edition high jewelry collection released in December 2024. That line featured statement pieces with diamonds and rubies up to 150 carats, with select designs priced as high as $125,000.
'Vera Wang is a true icon in the bridal space,' said Claudia Cividino, President of Jared. 'Her vision and attention to detail are unmatched. With VOW, she brings that same level of artistry to a wider audience—creating meaningful pieces that couples will treasure for years to come.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
14 hours ago
- Yahoo
Jared Jewelers Gets Intimate With Its ‘Love Highway' Campaign
Jared Jewelers is redefining and modernizing itself, beginning with its summer 2025 campaign themed 'Love Highway,' directed by advertising and creative guru David Lipman. The campaign, which kicks off this week, stars model Taylor Hill and her husband Daniel Fryer, a venture capitalist and private equity executive. More from WWD Tender Store Owner Cheryl Daskas Dies at 71 Suite Talk: Frank Darling's Kegan Fisher on Making the Move From Tech to Art The History Behind the World's Most Expensive Tiaras: From Elizabeth Taylor's Mike Todd Headpiece to the $12.7 Million Henckel von Donnersmarck Tiara and More The campaign depicts 'a real, pure relationship' between a man and a woman away on a road trip that winds up in the West, Lipman said. Shot to a large extent at the Four Aces retro movie set in the Mojave Desert, where David Lynch's 'Twin Peaks' was also shot. The campaign is framed by iconic Americana backdrops like neon-lit diners, open highways and red rock canyons and features several of Jared's elevated yet wearable silhouettes layered together — including sleek gold forms, organic diamond details and modern heirlooms. 'The intent is to lift Jared up, make it more relevant, au courant, so it's not just speaking as a retailer, but giving it a brand expression for women and men of today,' Lipman said. 'The codes and the DNA stay intact, while giving Jared a strong brand voice and never losing the jeweler within.' While the image is being modernized, Jared continues to be an 'accessible luxury' brand. The campaign 'really talks to a modern American woman,' who is not just receiving diamonds on those singular moments in life, like an engagement or a birthday, but also purchases for herself, Lipman said. 'Love Highway is a reflection of who we are as a brand and the direction we're intentionally heading,' Jared president Claudia Cividino said in a prepared statement. 'We understand that today's consumers are looking for more than just beautiful jewelry; they want meaning, authenticity and emotional connection. This work captures all of that. It represents our commitment to storytelling that feels real and relevant, jewelry that holds significance and a luxury experience that's emotionally grounded and accessible. 'As we continue to evolve, we're embracing a more intimate and personal lens, one that reflects the individuality and style of the people we serve,' Cividino said. 'This campaign is a celebration of love in all its forms, and of the journey each person takes to express and honor it.' Jared's Love Highway campaign will continue at least through the fall. The campaign also unveils a new tag line, 'Jared. Your Journey,' which according to a statement from the brand evokes life's journeys and the ways jewelry can celebrate and mark milestones along the way. 'With Love Highway, we wanted to convey intimacy and layered storytelling in a way that aligns with how today's consumers experience love, self-expression and style,' Lipman said. 'This moment is about more than just aesthetics. It's about emotional connection.' Jared, a division of Signet Jewelers, is striving to increase its relevancy to today's customers in other ways as well. In December, Cividino told WWD that Jared stores are being renovated, lightened up and elevated with new product displayed in freestanding vitrines to encourage closer, side-by-side interactions between associates and shoppers discovering the jewelry. Those traditional, extended glass vitrines that create more of a separation between shoppers and staff are being replaced, and the color palettes of store interiors are changing from dark brown to tourmaline, sunstone and topaz. There's also an updated, shorter, scripted logo that reads Jared Jewelers, which replaces the rather long-in-tooth Jared the Galleria nameplate, among other changes. 'We've placed such an emphasis on creating a sense of intimacy,' Cividino said. 'We are evolving our way of selling to be more modern.' Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns
Business Wire
14 hours ago
- Business Wire
Jared Jewelers Launches Summer 2025 'Love Highway' Campaign, Marking a Bold Brand Evolution for a New Generation
AKRON, Ohio--(BUSINESS WIRE)--Jared Jewelers, the high-end, accessible luxury brand within Signet Jewelers, today announces the launch of its Summer 2025 brand campaign, Love Highway, starring supermodel Taylor Hill and her husband Daniel Fryer. Directed by globally renowned creative visionary David Lipman, the campaign signals a defining moment in Jared Jewelers' evolution as it reaches a new generation of consumers who seek a luxury experience with depth, connection, and meaning. Set against the vast, dreamlike landscapes of the American Southwest, Love Highway tells an intimate, cinematic story of two people on a journey together and individually. Framed by iconic Americana backdrops like neon-lit diners, open highways, and red rock canyons, the campaign captures what modern luxury looks like today: intentional, emotionally resonant, and deeply personal. Claudia Cividino, President of Jared Jewelers, emphasized that Love Highway represents more than a seasonal campaign. 'The consumer culture has shifted and Jared is evolving to meet the moment,' she said. 'This is a statement of who we are and where we're headed as a brand. We're redefining what meaningful, accessible luxury looks like for today's style-driven audience.' At the heart of the campaign is the real-life couple, Hill and Fryer, whose off-screen chemistry brings a rare authenticity to the story. The campaign showcases their connection through subtle gestures, shared moments, and a visual language that feels both spontaneous and timeless. 'With Love Highway, we wanted to convey intimacy and layered storytelling in a way that aligns with how today's consumers experience love, self-expression, and style,' said David Lipman, Creative Director of the campaign. 'This moment is about more than just aesthetics. It's about emotional connection.' The Jared Jewelers Summer 2025 collection featured in the campaign reflects this emotional approach to design. With elevated yet wearable silhouettes layered together – sleek gold forms, organic diamond details, and modern heirlooms – the collection redefines accessible luxury for a new era. Each piece is crafted to resonate with those who value both style and significance. To view the Love Highway campaign and discover the Jared Jewelers Summer 2025 collection, visit About Jared Jewelers Jared Jewelers is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Jared is redefining how luxury is felt and expressed, through unique and memorable customer experiences to an array of on-trend, high-quality 18K gold and diamond fine jewelry fashion. For additional information on Jared® Jewelry visit and like us on Facebook, Twitter, YouTube, Pinterest and Instagram. About Signet Jewelers Signet Jewelers Limited is the world's largest retailer of diamond jewelry. As a Purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global Compact and adheres to its principles-based approach to responsible business. Signet operates approximately 2,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, James Allen, Rocksbox, Peoples Jewellers, H. Samuel, and Ernest Jones. Further information on Signet is available at See also
Bloomberg
16 hours ago
- Bloomberg
Lab-Grown Meat Soon on Australia's Menus After Approval
Australia has approved the sale of slaughter-free Japanese quail, becoming only the third country in the world to permit the sale of meat cultivated from animal cells. Sydney-based startup Vow will offer products made from quail cells at local restaurants within weeks, it said in a statement. That follows an amendment to Australia's food standards code published Wednesday after a years-long assessment.
