Merck appoints Ricola Furtado as Head of Communications and Policy
The appointment aims to support Merck's commitment to advancing a more strategic, integrated approach to communications and public affairs in the region. The company said it was seeking a leader with a proven track record in building high-performing communications functions, enhancing visibility and reputation, and fostering meaningful engagement with diverse healthcare stakeholders across the Gulf's dynamic and evolving landscape.
With more than 15 years of experiences in strategic communications, operations, and stakeholder engagement across the Middle East, Furtado seemed the perfect fit.
'Ricola's appointment marks an important step in strengthening our communications and policy function at Merck,' said Sarrah Barakat, Director of Government & Public Affairs, Market Access & Pricing, Tenders and Communications – Gulf, Merck. 'She brings a strategic lens and regional expertise at a time when purposeful engagement, visibility, and reputation are more critical than ever.'
As Head of Communications and Policy for Merck, Furtado is responsible for shaping and executing an integrated communications strategy across the Gulf region. Her role spans external and internal communications, media relations, advocacy, and policy initiatives, carried out in close collaboration with cross-functional teams and local franchises such as Cardiometabolic Diseases & Endocrinology, Oncology, Neurology, and Fertility.
Furtado also serves as the regional communications partner within Merck's Global Communications & Policy network, helping ensure alignment, knowledge sharing, and consistency between global objectives and local execution.
'It's a privilege to join Merck and contribute to the company's mission of advancing science for the benefit of patients and communities,' said Furtado on her appointment. 'The Gulf region presents significant opportunity, and I look forward to shaping a strong, strategic voice for Merck that resonates with stakeholders, and reinforces our leadership in healthcare.'
Before joining Merck, she served as Global Director of Creative Operations at Incubeta, where she led cross-market delivery teams and partnered closely with global C-suite leaders. Prior to that, she was Head of Operations for Edelman Middle East, overseeing resource management, project management, and business development, while also driving corporate communications programs for clients across a broad range of sectors.
'This blend of industry depth, regional expertise, and operational leadership enables me to contribute meaningfully in my current role,' Furtado concluded.
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