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Best friends on track for £130m sales at Liverpool sportswear brand

Best friends on track for £130m sales at Liverpool sportswear brand

Times08-05-2025

Two entrepreneurs from Liverpool who are still in their twenties and own 100 per cent of their sportswear business expect it to almost double in size to revenues of £130 million this year.
Daniel Yuen, 27, and Kieran Riddell-Austin, 29, who met in Kirkby while still in primary school and remain best friends, say Montirex is poised to expand into Europe this year, having grown rapidly after agreeing distribution deals with the retailers Footasylum and JD Sports.
Riddell-Austin said the company's rapid growth since launching in 2019 was in large part down to the entrepreneurs identifying a gap in the market for an affordable, stylish alternative to the big name sports clothing brands, which were increasing prices.
'At the time there were a lot of

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