M&S to make huge change by launching first-of-its-kind store perfect for holiday goers and it opens in just HOURS
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M&S is making a huge change by opening a first-of-its-kind store that is perfect for Brits jetting off on their summer holidays.
The home of Percy Pig will open its first ever airside store at Heathrow Airport on Monday, July 21.
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A mock image shows how the new M&S store will be laid out
It means jet setters will be able to stock up on iconic M&S food after going through security.
From tomorrow, holiday goers will be able to pick up sandwiches and sweets from its new branch at Gate A, located within Terminal 5 of the busy airport.
Later this week a second store will open at Gate B, which will sell gifts such as its popular biscuit tins as well as prepackaged food.
Alex Freudmann, managing director at M&S Food said: "This launch builds on the success of our well-established landside airport stores across the UK and allows us to serve customers even closer to their departure gates.
"Whether travellers are looking for breakfast, lunch or dinner, or a British gift to take home, we're aiming to bring some M&S magic to their journey through Heathrow.'
The high street stalwart already has seven branches across popular UK airports, including Luton and Manchester.
But this is the first time flyers can get their hands on its products after passing through security and waiting to board the plane.
It is not the first time in recent months that M&S has spruced up its store estate.
Last Autumn it opened its first ever standalone clothes store in London's Battersea Power Station.
The new store features a curated selection of women's and men's clothing, focusing on premium lines and beauty products.
Shoppers race to M&S as one of their best selling items which is a mum-essential viral are scanning for just 63 PENCE
Earlier this year, the brand also said it would open six Foodhalls across London and revamp nearly a dozen sites after committing £90million to the investment.
It builds on the previous £30million investment made last year, and the extra £50million investment in stores across the Northwest of England.
The brand-new Foodhalls will open their doors in Covent Garden, Leytonstone, Clapham Common, Putney, New Malden and Fulham Broadway.
They will be completed "over the next few years, pending planning permisison", according to M&S.
What else is new at M&S
Elsewhere, M&S said it would dish out treats to millions of customers as a thank you following its cyber attack.
Over 1.8 million customers will receive birthday gifts this month, and those who missed out in May and June will also be rewarded.
Eager customers will be able to choose between one of two of M&S' bestselling food products.
These could include Percy Pigs or a Swiss Truffle Assortment Box, a Bouquet of Flowers or bottle of Prosecco, a punnet of Grapes or a packet of Outrageously Chocolatey Round Biscuits.
Sparks birthday treats were among the casualties of the cyber attack for those who had a birthday over the spring and early summer.
It comes after M&S is picking up the pieces from a vicious cyber attack which occurred in April and cost the firm £300million in lost profits.
For weeks the beloved retailer was unable to process online orders and store shelves were left bare.
Last week, three teenagers and a woman were arrested in the UK as part of an investigation into attacks, which also targeted Co-op and Harrods.
They have since been released on bail.
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