Revealed: The women who look 10 years younger WITHOUT Botox and credit non-invasive procedures for their incredible transformations
With an increased awareness of the benefits of skincare thanks to social media, people appear to be wanting more 'natural' and less 'over surgery-ed' looks, in a phenomenon that has been dubbed 'Notox'.
Incredible before and after pictures taken by skincare experts at CACI International - who describe themselves as pioneers of the 'non-surgical face lift' - show the epic results that they claim can be achieved through these methods.
According to the experts, targeted treatments can improve the appearance of jowls and help aid the symptoms of Bell's Palsy.
The transformation pictures appear to show tighter and more sculpted jawlines, as well as glowing and brighter skin.
For those with Bell's Palsy, the after pictures seem to signify a return of symmetry in the face.
Lena Bratschi, the founder of The Carasoin Day Spa in West Hollywood, boasts celebrity clients including Michelle Williams, Elizabeth Debicki, Caitriona Balfe and Sarah Paulson.
She said: 'Not only is there a shift towards more non-surgical options but it's something we've seen increasing in popularity steadily over the past few years.
More and more women seem to be opting for 'Notox' - or, non-surgical procedures. Pictured: The before and after of a jowl lift at Lindsey Anne Beauty and Cosmetics in Penkridge, without going under the knife
'It's a clear push back against the 'over surgery-ed' look and while people still want to look their best, they don't want to look like they've clearly had work done.
'Because of this, I think people want to explore other options that don't have the downtime or risk of complications, so they're opting for non-invasive procedures.'
Lisa Franklin, a leading skin expert at CACI's Clinic Privé in Knightsbridge, told MailOnline that the advantages of opting for non-surgical solutions can include 'delivering visible skin rejuvenation without the need for invasive procedures, downtime or recovery', unlike surgical options 'which can be drastic and carry risks'.
She said: 'It's a non-surgical, pain-free approach that works in harmony with your skin's natural processes - stimulating collagen, improving muscle tone, and restoring radiance.'
The experts liken the procedures to a 'gym routine' as they tend to build it up over time.
JOWL LIFT
Jowls are the sagging and loose skin below the jawline that often develops with age, as the skin becomes thinner and looses elasticity - commonly for those in their late 30s and early 40s.
While many people have traditionally opted for surgical facelifts, non-surgical 'jowl lifts' have, in some cases, also proven effective.
Incredible before and after pictures of CACI's non-surgical jowl lifts seem to have resulted in sharpened and more chiselled jawlines - all without going under the knife.
The procedures target muscle laxity around the jawline and can improve the appearance of sagging jowls by lifting and firming the muscles.
The treatments may also use LED light therapy and microcurrents to aid in boosting the skin.
Richard, 37, from Staffordshire, is a cardiac nurse who said he had 'always been bothered' by his jowls.
He said: 'This is something that has always bothered me. Growing up I never liked my jowls and as I have aged, I dislike them even more.'
Richard completed a course of CACI treatments at The Chase in Staffordshire in 2023, continuing to have them monthly.
He added: 'Although I know there are invasive treatments I could use, I find it difficult to trust others to inject my face as I do this for a living. I much prefer to have non-invasive treatments, and I love the time out for myself.
'I now feel I can't go without it, and I always ensure I pre-book my appointments. I look forward to them and always feel like my face has had a work-out straight after my facial.'
To prevent jowls forming, cutting out smoking, limiting exposure to the sun and screen time can also help, according to Healthline.
FACIAL TONING
One of CACI's statement treatments is facial toning - which takes a variety of forms.
At a basic level, it is the lifting and toning facial muscles while reducing fine lines and wrinkles.
Methods can include microcurrent gua sha, which combines modern technology with traditional techniques.
This promotes lymphatic drainage, enhances circulation, and reduces puffiness. At the same time, the presence of microcurrents works to contour and sculpt the face for a more defined and youthful experience.
Non-surgical facial toning uses skin exfoliation techniques to brighten and smooth the skin, toning and lifting the face and firming the neck.
In addition, treatments may include LED light therapy, hands-on therapy and energising masks, stimulating collagen and elastin.
For men, deep exfoliation and cleansing can be used to tackle razor bumps and ingrown hairs from shaving.
Elaine Hendry, 57, from Scotland said she began getting toning facials around 15 years ago, when she was 42.
She said: 'I was starting to see fine lines appearing and felt my skin was very dull.
'I didn't want to go down the road of Botox and fillers as I wanted a more natural way forward. Plus, I'm a hairdresser and I saw some clients with Botox that had gone wrong, and they wished they hadn't got it done.
'I started noticing how clear my skin was, and my eyebrows were higher. People were starting to tell me how well I looked.'
Now, fifteen years later, Elaine, who is a client of Brownz Beauty in Largs, says: 'My jawline is toned, and my lines are minimal. What I love about it is that I have managed to avoid Botox and fillers and I still look like me.'
Krystyna Gibbons, 65, from Lincolnshire says she's 'never' taken for her real age, as people usually assume she's 10 years younger.
Krystyna, who visits Enhance Beauty in Grantham, says she's been having non-surgical facials for 16 years and credits it with changing her life.
'From my first facial I was hooked,' she said. 'My appearance was crucial as I worked with high-end blue-chip clients and organisations and attended events gala dinner awards ceremonies.
'I am always being complemented on my glowy skin. I can honestly say I will never give it up. As well as being a great facial it is also my "me time" once a month to relax and shut the rest of the world out - a true luxury experience.'
BELL'S PALSY
Bell's Palsy is a sudden form of facial paralysis that usually affects one side of the face.
According to the NHS website, effective treatments can include steroids and most people get better within six months.
If symptoms do not improve, those with the condition can return to their GP.
Experts at CACI also recommend non-surgical procedures to help with symptoms.
Martin Scott decided to visit the Float Spa in East Sussex after discovering CACI was originally designed to treat Bell's Palsy.
He said: 'I found Bell's palsy to be very tough mentally – not being able to talk, eat or drink properly, and having to tape my eye down each night.
'I wanted to start it immediately.'
As the whole of the right side of Martin's face was paralysed, he couldn't close his eye or smile on that side.
Martin's skin therapist Lorraine recalled: 'It was extremely difficult and distressing for him as he was slurring his speech, and dribbling.
'He also had to tape his eye down as he couldn't close it to sleep. I needed to focus on the whole of his right side particularly his mouth and eye area.'
For Martin's treatment, Lorraine explored the use of probes to hold his muscles for a set period of time, using microcurrent power and allowing space in between treatments to allow the muscles to rest.
A day or so after his initial treatment, Martin saw an encouraging sign - slight eyebrow movement.
He then started to see progress after each treatment, eventually regaining full use of his facial muscles and recovered symmetricity.
Lorraine says: 'I was extremely pleased with the result. After only four treatments, he regained full use of all his muscles and his face was symmetrical. After the fourth treatment (over 10 days) he was able to fully close his eye at night.'
Martin added: 'The results were nothing short of miraculous for me. I was in and out of Bell's palsy in 24 days. Once treatment was over, I felt fantastic. I basically had my face and my life back.'
Another client, Ken, 71, came to the Lindsey Anne Beauty and Cosmetics Clinic in Penkridge with his third episode of Bell's Palsy.
Lindsey said: 'He had been down many different avenues to find the right treatment - physio, medicines - but nothing worked.'
He began treatments twice a week, starting gently as he had severe sensitivity.
Lindsey began began doing jowl lift movements on the one side of his face where his Bell's palsy occurred. She could then start to put more pressure and time behind each movements.
She later began jowl movements to lift both sides of his face, before moving onto eye revive treatments to improve facial symmetry.
Ken said he was initially 'sceptical' as nothing previously had worked for him, but said it had changed his life, giving him the confidence to go out and start to re-live again.
If somebody's face is drooping on one side, they cannot lift up their arms and keep them there, or they have difficulty speaking, it could be the signs of a stroke rather than Bell's Palsy and 999 should be called as soon as possible.
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