logo
Telecommunications Industry To Review Scam Prevention Code With Consumer Focus

Telecommunications Industry To Review Scam Prevention Code With Consumer Focus

Scoop15-06-2025
The New Zealand Telecommunications Forum (TCF) today announces it will commence with a review of its Scam Prevention Code. Since its inception, the Code has played a key role in improving the sector's response to preventing scams and anti-scam sector collaboration.
The purpose of the Code is:
To reduce the volume of scam calls and scam SMS, stopping them as close as possible to the source.
Coordinate sharing of scam call and scam SMS information within the sector and with other third parties.
Minimise the risk of harm to New Zealand consumers from scams.
Define how retail providers, network operators and A2P SMS partners identify and communicate scam calls and SMS with each other.
To educate consumers on scam awareness and protections.
The Code ensures telecommunications providers have in place mechanisms to detect, verify, block, and report suspected scam activity. Alongside the telecommunications providers signatories there are currently nine non-telecommunications organisations who have signed a memorandum of understanding to the Scam Prevention Code, including most of the major New Zealand banks and key government agencies. This agreement enables non-telecommunications organisations to submit scam SMS and call notifications to telecommunications providers for investigation who can then take action to block messages that may harm New Zealand consumers.
As scam tactics evolve and consumer harm persists, the TCF has committed to reviewing the Code to ensure it is still fit for purpose and incorporates the new anti-scam initiatives that telecommunications providers are implementing today.
'The Scam Prevention Code has helped create a robust framework for industry-wide cooperation. But scams are becoming more sophisticated, and the impacts on everyday New Zealanders are increasing,' says Paul Brislen, Chief Executive of the TCF. 'This review will ensure we maintain a high standard of technical response, while also strengthening the Code's accessibility and relevance to consumers.'
The review will focus on incorporating feedback from the Ministerial roundtable that has been set up to coordinate activity between industry, law enforcement and government. The TCF plans to also review consumer education and reporting mechanisms to better support public awareness and response to scams.
Hon Scott Simpson, Minister of Commerce and Consumer Affairs and the Government's lead anti-scam Minister, says: 'Combatting scams is a joint effort, requiring strong collaboration between all the players in the 'scam ecosystem'. It's essential that New Zealanders feel safe and confident when using telecommunications services, and I welcome the Telecommunications Forum's proactive steps to align industry action with the needs and expectations of consumers.'
The revised Code will be developed with a view to engaging more closely with digital platforms – a key partner in the fight against scams.
'Enhanced cross-sector coordination is essential to counter the increasingly complex scam landscape. By sharing insights, intelligence, and best practices across sectors, the TCF aims to build a more unified national response that better protects New Zealand consumers from harm,' says Paul Brislen.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Almost Half Of New Zealanders Are Illegally Crossing Railway Tracks, Says Report
Almost Half Of New Zealanders Are Illegally Crossing Railway Tracks, Says Report

Scoop

time10 hours ago

  • Scoop

Almost Half Of New Zealanders Are Illegally Crossing Railway Tracks, Says Report

A new report commissioned by rail safety charity TrackSAFE has found that almost half of New Zealanders admit to walking on railway tracks without using a legal crossing. Forty-five per cent of those surveyed by AK Research said they had walked on or across railway tracks without using a designated railway level crossing, which is considered trespassing. Crossing railway tracks anywhere other than a level crossing, where the railway and road intersect, is unsafe and illegal. Under the Railways Act 2005, the only lawful place to cross tracks is at an official crossing point. Doing so elsewhere can carry fines of up to $10,000. TrackSAFE Foundation Manager Megan Drayton is deeply concerned by the response. 'Last year alone, KiwiRail staff reported 642 trespass incidents and of those, 60 were near misses with pedestrians,' she says. 'The unreported number is undoubtedly much higher.' According to the research, those who had walked on or across the railway tracks without using a level crossing mainly did so as they thought it was quicker, or because they did not think there was an official crossing nearby. Some also mentioned they did not think it was dangerous, or that they knew of others who did it. The new research highlights the importance of this year's rail safety campaign, launching in Parliament today at the start of Rail Safety Week. The campaign has a clear message to the public: 'Stay off, stay safe. Tracks are for trains.' 'Trespassing on railway property remains a persistent problem in New Zealand and worldwide,' says Ms Drayton. 'Where we face our greatest challenge is not just ignorance of the law, but a deeply ingrained complacency about the risks of trains.' 'Trains can appear at any time whether they are expected or not. They travel faster than they appear to and take much longer to stop than people realise.' KiwiRail Chief Executive Peter Reidy says we need to shift the narrative around rail safety to prevent tragedies. 'Every one of us has a role to play in preventing harm on our railway. Speak up when you see unsafe behaviour, model safe habits and advocate for better education, especially in communities where rail runs close to schools or homes.' Rail Safety Week is coordinated by KiwiRail and TrackSAFE in close partnership with NZTA Waka Kotahi, NZ Police, Auckland Transport, Auckland One Rail, Greater Wellington Regional Council, Transdev Wellington, councils and supporting organisations and schools throughout New Zealand.

Toyota launches phase two of Let's Go Places
Toyota launches phase two of Let's Go Places

NZ Autocar

time18 hours ago

  • NZ Autocar

Toyota launches phase two of Let's Go Places

The second phase of (Toyota New Zealand's) TNZ's Let's Go Places is underway. It focuses on reinforcing its commitment to driving a more inclusive, sustainable, and mobile future for Kiwis. The Let's Go Places concept shifts its focus from vision to action. It outlines Toyota's active role in creating tangible mobility solutions tailored to meet the diverse needs of Kiwis. The creative brand campaign plays with the concept of the 'intersection' between our lives and everyday mobility. TNZ Assistant Vice President of Marketing, Susanne Hardy says the new campaign highlights Toyota's evolution from a car maker to a mobility solutions provider with a focus on community. 'This is about Toyota's place as a brand for all New Zealanders. Mobility is rapidly changing, and so too is the way that we access it,' says Hardy. 'We recognise that individuals, families, and businesses have unique transportation needs. And we are committed to meeting these with sustainable, efficient, and accessible solutions. 'Toyota is ubiquitous in New Zealand. Our new brand campaign concept highlights how Toyota is intertwined with communities right across our country. 'We recognise that comes with a responsibility: Toyota is not just envisioning the future of how we get around but actively creating it, ensuring that the freedom of movement is a reality for all, because mobility is a universal need.' Toyota's new brand campaign places strong emphasis on the brand's established products and value chain, which integrates all aspects of car ownership. These services mean customers can lease by the month or year, rent by the day or week, or share by the hour or day. 'Our value chain offers a holistic mobility experience. This means we can provide practical solutions to Kiwis, solutions that make their everyday lives better and easier, while supporting our sustainability goals and enriching communities across New Zealand,' adds Hardy. 'With Toyota vehicles making up a quarter of cars on our roads, Let's Go Places spotlights the diversity and interconnectedness of New Zealand communities,' says Hardy. 'Everywhere you look, Toyota is enabling mobility, supporting sustainability, and fostering community connections. 'Toyota is everywhere. Not just in the sense of the number of Toyota vehicles driving on Kiwi roads. We're there powering sports teams great and small. 'Our Toyota Stores across the country support over 130 local sports clubs. 'We're excited to share real stories of how our mobility solutions impact lives positively every day. 'Together, we're driving New Zealand forward towards a brighter, more sustainable future,' says Hardy. 'It's an exciting evolution that brings our vision firmly into reality.'

New Zealand consumers show rising interest in agentic AI tools
New Zealand consumers show rising interest in agentic AI tools

Techday NZ

time18 hours ago

  • Techday NZ

New Zealand consumers show rising interest in agentic AI tools

New research from Adobe has indicated a shift in attitudes towards artificial intelligence among New Zealand consumers, with a significant majority expressing interest in more advanced forms of AI that can act autonomously. The survey, which involved 1,001 New Zealanders and was conducted as part of a wider global study, found that over half of respondents (61%) are either already utilising or are interested in using AI technologies in their everyday lives. AI assistants - software capable of answering questions and performing tasks - have already seen considerable uptake. According to the findings, 62% of New Zealand consumers have used these assistants more than once. The most common uses cited include researching or summarising information (53%), carrying out web searches (33%), offering ideas or recommendations (28%), and learning new skills (26%). Adoption appears to be particularly strong among younger demographics, with Generation Z and Millennial respondents at the forefront. The data shows that between 16% and 21% of people in these groups use AI assistants to interact with brands in retail, travel, and financial services. This cohort is shifting shopping habits, notably during the discovery phase - 53% of these users research brands and products with AI assistants, while a third have begun replacing traditional search engines with AI-driven methods. Agentic AI interest The research highlights growing consumer curiosity about agentic AI - systems capable of understanding intent, making decisions, and taking action autonomously. While only 25% of New Zealand consumers were initially familiar with the term, 75% expressed excitement about the potential of agentic AI once its abilities were described. Nearly a third (28%) expect to begin using such systems within the next year. A majority believe agentic AI could make their lives easier (69%) and help them accomplish more (65%). Katrina Troughton, Vice President and Managing Director, Australia and New Zealand, Adobe, commented on the evolving landscape: "AI is already shifting the dynamics of customer journeys, and brands can meet this growing demand with AI-assisted experiences that offer convenience, utility and value. There's a clear appetite for digital assistants that can seamlessly integrate into our daily lives and take action on our behalf." The study found that although only a minority were familiar with agentic AI by name, a substantial portion anticipate these tools will play an important role in personalising their digital experiences, building upon current efforts by brands to tailor services to individual needs. Satisfaction with current personalisation efforts was rated as "good" or "excellent" by about half of respondents. Troughton added, "The research shows that AI-powered support and personalisation are increasingly influencing purchasing decisions, so businesses must evolve their digital services in response. Leading brands that have used chat interfaces are moving towards richer, brand-centred agents – deeply integrated with customer data – that deliver smarter, more personalised experiences." According to Adobe, future applications such as its Brand Concierge will aim to provide businesses with the capacity to create AI agents that support consumers from the exploration stage through to purchase, utilising interfaces attuned to user context and preferences. Sector-specific experiences Within the retail sector, the survey found AI assistants are being used for product research, recommendations, and sourcing gift ideas. An increasing number of consumers plan to use AI for online shopping, especially in entertainment (36%), clothing (34%), and health and beauty (32%). Travel is another area where AI is impacting user experiences. The majority of travel-focused AI users turn to these tools for trip planning and inspiration, with 80% reporting improved experiences compared to traditional research methods. Even among those yet to adopt AI, there is strong interest in using it for applications like price comparison (89%) and receiving personalised recommendations (87%). Financial services is another sector where adoption is evident. Here, AI tools are primarily used for budgeting, understanding financial products, and providing investment advice. Of those using such features, 82% reported trust in AI-driven financial recommendations, even in the absence of human input. The Adobe research suggests that while there is still an education gap around agentic AI, New Zealand consumers are increasingly open to adopting these technologies, particularly where they see potential for greater convenience and more meaningful personalisation.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store