Pizza chain you've never heard of that's ‘miles better' than Domino's to open four new sites across UK
Pizza Pilgrims, founded in 2012 by brothers James and Thom Elliot, is fast approaching 29 sites nationwide.
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Already well-established in King's Cross, London, the company is now expanding to major cities including Manchester, Birmingham and Bristol.
The Birmingham branch will open in the busy Grand Central transport hub at New Street station.
Manchester's new pizzeria will span two floors in Deansgate, featuring a Masterclass kitchen like the one in Canary Wharf.
Pizza Pilgrims reported record revenue of £34.4m for the year ending June 2024 - a 20 percent increase on the previous year's £28.7 million.
Before special costs, the company made a profit of £2.9 million - up 21 percent from £2.4 million the year before.
But Pizza Pilgrims posted a small loss of £100,000 after exceptional costs, mainly due to the closure of its Oxford site in January 2024.
The chain said the Oxford pizzeria was closed as part of "a strategic decision to strengthen the overall portfolio".
Domino's
One wrote on social media: "These [Pizza Pilgrims] create their pizzas using only the best ingredients.
"Miles better than your nearest Dominos."
Domino's axes pizza favourite and time running out for cost of living payments
Pizza Pilgrims began in 2012 in a small pizza van in Soho, London, after the brothers completed a 30-stop "pizza pilgrimage" across Italy.
The founders aimed to offer simple, authentic pizzas without overcomplicating the menu.
The brand specialises in Neapolitan-style pizza cooked in a traditional wood-fired oven.
It comes as Domino's confirmed it had axed a handful of its popular pizzas from its UK menus.
The fast food giant has said customers will no longer be able to buy three of their vegan pizza options.
The Plant-Based American Hot, Plant-Based Peppy-roni and Plant-Based Chick'n Winner have been discontinued.
A spokesperson said: 'At Domino's, we're always tuning into what our customers want and updating our menu accordingly.
"As part of this ongoing process, we're refining our plant-based pizza selection to spotlight the fan favourites that keep our customers coming back.
"We remain committed to offering a tasty range of vegan options that caters to all tastes and preferences, making sure our customers always have plenty of delicious choices to enjoy.'
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