'Creative challenge': artwork created entirely from Aussie soil elements
Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia.
The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply.
The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important.
Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health.
Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint.
"It took me a whole week to create seven different colours," he said. "It was quite a lengthy process.
"I enjoy the intersection of science and art, and I liked that the project had a positive message."
Stangl is a two-time Archibald finalist who was never formally trained as an artist.
He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram.
But he said his love of art began when he was young, inspired by his grandfather, who created cartoons.
"I believe everyone has got some creativity within them," he said.
Soil Science Australia is a not-for-profit association for soil scientists.
To find out more about Kellogg's partnership with the Cool Soil Initiative, head to www.kelloggs.com.au/coolsoil
Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia.
The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply.
The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important.
Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health.
Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint.
"It took me a whole week to create seven different colours," he said. "It was quite a lengthy process.
"I enjoy the intersection of science and art, and I liked that the project had a positive message."
Stangl is a two-time Archibald finalist who was never formally trained as an artist.
He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram.
But he said his love of art began when he was young, inspired by his grandfather, who created cartoons.
"I believe everyone has got some creativity within them," he said.
Soil Science Australia is a not-for-profit association for soil scientists.
To find out more about Kellogg's partnership with the Cool Soil Initiative, head to www.kelloggs.com.au/coolsoil
Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia.
The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply.
The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important.
Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health.
Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint.
"It took me a whole week to create seven different colours," he said. "It was quite a lengthy process.
"I enjoy the intersection of science and art, and I liked that the project had a positive message."
Stangl is a two-time Archibald finalist who was never formally trained as an artist.
He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram.
But he said his love of art began when he was young, inspired by his grandfather, who created cartoons.
"I believe everyone has got some creativity within them," he said.
Soil Science Australia is a not-for-profit association for soil scientists.
To find out more about Kellogg's partnership with the Cool Soil Initiative, head to www.kelloggs.com.au/coolsoil
Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia.
The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply.
The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important.
Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health.
Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint.
"It took me a whole week to create seven different colours," he said. "It was quite a lengthy process.
"I enjoy the intersection of science and art, and I liked that the project had a positive message."
Stangl is a two-time Archibald finalist who was never formally trained as an artist.
He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram.
But he said his love of art began when he was young, inspired by his grandfather, who created cartoons.
"I believe everyone has got some creativity within them," he said.
Soil Science Australia is a not-for-profit association for soil scientists.
To find out more about Kellogg's partnership with the Cool Soil Initiative, head to www.kelloggs.com.au/coolsoil
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3 days ago
- The Advertiser
'Creative challenge': artwork created entirely from Aussie soil elements
Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia. The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply. The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important. Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health. Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint. "It took me a whole week to create seven different colours," he said. "It was quite a lengthy process. "I enjoy the intersection of science and art, and I liked that the project had a positive message." Stangl is a two-time Archibald finalist who was never formally trained as an artist. He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram. But he said his love of art began when he was young, inspired by his grandfather, who created cartoons. "I believe everyone has got some creativity within them," he said. Soil Science Australia is a not-for-profit association for soil scientists. To find out more about Kellogg's partnership with the Cool Soil Initiative, head to Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia. The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply. The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important. Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health. Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint. "It took me a whole week to create seven different colours," he said. "It was quite a lengthy process. "I enjoy the intersection of science and art, and I liked that the project had a positive message." Stangl is a two-time Archibald finalist who was never formally trained as an artist. He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram. But he said his love of art began when he was young, inspired by his grandfather, who created cartoons. "I believe everyone has got some creativity within them," he said. Soil Science Australia is a not-for-profit association for soil scientists. To find out more about Kellogg's partnership with the Cool Soil Initiative, head to Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia. The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply. The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important. Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health. Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint. "It took me a whole week to create seven different colours," he said. "It was quite a lengthy process. "I enjoy the intersection of science and art, and I liked that the project had a positive message." Stangl is a two-time Archibald finalist who was never formally trained as an artist. He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram. But he said his love of art began when he was young, inspired by his grandfather, who created cartoons. "I believe everyone has got some creativity within them," he said. Soil Science Australia is a not-for-profit association for soil scientists. To find out more about Kellogg's partnership with the Cool Soil Initiative, head to Four striking artworks by renowned Sydney artist Claus Stangl, created entirely from soil elements, have been donated to Soil Science Australia. The artworks were commissioned amid startling new research that showed the public's limited understanding of the link between soil health and the food supply. The research by Kellogg's ANZ found while 90 per cent of people said they were aware of the link between soil health and the food supply, when questioned further, only 32 per cent said they knew why it was important. Less than five per cent recognised the role of soil critters (insects, tardigrades) as one of the most important contributors to soil health. Stangl told ACM, the publisher of this masthead, that it was a "creative challenge" to use soil as paint. "It took me a whole week to create seven different colours," he said. "It was quite a lengthy process. "I enjoy the intersection of science and art, and I liked that the project had a positive message." Stangl is a two-time Archibald finalist who was never formally trained as an artist. He spent nearly two decades as a creative director and strategist at leading agencies and platforms, including Facebook and Instagram. But he said his love of art began when he was young, inspired by his grandfather, who created cartoons. "I believe everyone has got some creativity within them," he said. Soil Science Australia is a not-for-profit association for soil scientists. To find out more about Kellogg's partnership with the Cool Soil Initiative, head to
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