Loop Cashmere in new crowfunding bid to support next growth phase
The five-year-old fashion company, founded by a team of 'seasoned cashmere and fashion experts', aims to raise a minimum of £300,000 (of which £225,000 has been committed to date, it said) to support the 'next phase of its growth journey'.
Since inception, Loop said it has attracted the backing of institutional investors, including Finance Yorkshire/Anticus Partners, as well as private supporters, enabling the business 'to evolve into a successful omnichannel model'.
Current stockists include Harvey Nichols and Wolf & Badger.
The current campaign is expected to run for around three weeks, although as CEO Aude Villebrun and founder Richard Levin noted: 'The pace of investment will ultimately dictate the timeline'.
Claiming more than 2,900 customers, 94% five-star reviews on Trustpilot, and year-on-year growth, they added: 'We believe our model is resilient, relevant, and ready for the future.'
Levin said: 'We've always been focused on building community… Allowing our customers to become investors felt like a natural extension of that.'
Backed by 'double-digit year-on-year revenue growth, international demand, and outstanding customer retention', Loop said it is carving out its niche as a next-generation British brand. Its ambition is to 'redefine what knitwear can be: modern, versatile, uplifting, and made to last'.
Villebrun added: 'If we surpass our minimum target we'll be able to restock our most in-demand pieces, which sell out quickly. It will also allow us to grow our team and expand internationally—an exciting next step for Loop.'
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