The Democrats' Working-Class Problem Gets Its Close-Up
The distant past and potential future of the Democratic Party gathered around white plastic folding tables in a drab New Jersey conference room last week. There were nine white men, three in hoodies, two in ball caps, all of them working-class Donald Trump voters who once identified with Democrats and confessed to spending much of their time worried about making enough money to get by.
Asked by the focus-group moderator if they saw themselves as middle class, one of them joked, 'Is there such a thing as a middle class anymore? What is that?' They spoke about the difficulty of buying a house, the burden of having kids with student loans, and the ways in which the 'phony' and 'corrupt' Democratic Party had embraced far-left social crusades while overseeing a jump in inflation.
'It was for the people and everything, and now it is just lies,' one man said when asked how the Democratic Party has changed.
Trump, another man said, was the only one inhabiting the political center these days. But some expressed concern about how much they were benefiting from the early days of Trump's second administration, about the potential cost of new tariffs, and about the president's embrace of 'distracting' issues such as renaming the Gulf of Mexico and planning to redevelop Gaza.
'I feel like the administration is going for things that grab headlines, like trans rights, wars, things that people pay attention to, rather than actual inflation and pricing,' one of the men told the group. 'So that is part of the negativity of politics that I don't really enjoy.'
The February 18 focus group, in a state that saw deep Democratic erosion last year and will elect a new governor this fall, was the first stop of a new $4.5 million research project centered on working-class voters in 20 states that could hold the key to Democratic revival. American Bridge 21st Century, an independent group that spent about $100 million in 2024 trying to defeat Trump, has decided to invest now in figuring out what went wrong, how Trump's second term is being received, and how to win back voters who used to be Democratic mainstays but now find themselves in the Republican column.
'We want to understand what are the very specific barriers for these working-class voters when it comes to supporting Democrats,' Molly Murphy, one of the pollsters on the project, told me. 'I think we want to have a better answer on: Do we have a message problem? Do we have a messenger problem? Or do we have a reach problem?'
Mitch Landrieu, a former New Orleans mayor and senior adviser to the Joe Biden White House, said the Democratic Party needs to think beyond the swing voters that were the subject of billions in spending last year and give attention to the people of all races and ethnicities who have firmly shifted away from Democrats to embrace the politics of Trump.
'The first thing you got to do is learn what you can learn, ask what you can ask, and know what you can know,' Landrieu told me last week, before the New Jersey focus group. 'When you see it through a number of different lenses, it should help you figure out how you got it wrong.'
Since losing last fall, Democrats have railed against the price of eggs, denounced 'President Elon Musk,' and promised to defend the 'rule of law.' Senate Minority Leader Chuck Schumer even led a chant of 'We will win' outside the U.S. Treasury building. But there is still little Democratic agreement about the reasons for Trump's victory or how Democrats can make their way back to power.
The Bridge plan is to launch a series of interviews with party leaders, tracking polls and meetings with voters around the country to try to figure out how best to fix the party after an election that saw Democrats lose the popular vote for the first time since 2004. Former Democratic National Committee Chair Tom Perez and former Representative Colin Allred of Texas, who lost a bid for Senate last year, have signed up to work with Landrieu on the project.
Several other parts of the Democratic power structure are searching for answers as well. The new chair of the Democratic National Committee, Ken Martin, has promised his own 'postelection review' by the party. 'Not an autopsy, because we're not dead as a party,' he said late last year. The details have not yet been announced.
Third Way, a moderate Democratic group, ran a recent Democratic strategist retreat outside Washington to begin the conversation about how to create a new economic agenda and how to extricate the party from unpopular positions on issues such as transgender athletes and immigration enforcement. Future Forward, the largest Democratic independent spender in the 2024 campaign, has continued to circulate 'Doppler memos' to Democratic decision makers, offering them real-time updates about how Americans are digesting Trump's actions and the most promising avenues for pushing back.
The Bridge effort emerged from a four-day Palm Beach donor retreat this month, just down the road from Mar-a-Lago. Top Democratic donors gathered for days of closed-door panels with titles such as 'What Went Wrong?,' 'What's Going on With Men?,' 'How to Stop Losing the Culture Wars,' and 'Sending the Right Message: Reviving the Democratic Brand.' A Saturday-night panel at the conference with Landrieu, Allred, and others laid out how much was still unknown. The title: 'It's All About Listening: How Can We Reconnect With the Voters We Have Lost?'
'I just really believe you have to start from scratch. You have to throw out all of your assumptions,' Landrieu told me. 'Whatever happened in the past is the past, and that is the last campaign. Joe Biden isn't president anymore, and they don't have Joe Biden as a foil.'
Even though the answers remain unclear, donors came away from the retreat saying they were eager to keep spending. Bridge has planned another donor conference in San Francisco for early next month. 'At a time when some Democrats are in retreat, I saw a large group of donors at Democracy Matters in Palm Beach spoiling to re-engage in the fight,' John Driscoll, a health-care executive and an American Bridge donor, said in a statement.
The early after-action autopsy of Bridge's own spending in Wisconsin, Michigan, and Pennsylvania last year echoed the early findings of other groups: Advertising for Kamala Harris and against Trump had a clear marginal impact where it was targeted, but it was unable to hold back the much greater Trump gains, including significant erosion among longtime Democratic voting blocs. A Bridge analysis conducted by the Democratic data firm BlueLabs of voters in the three states found that Democratic support overall dropped 3.9 percentage points in urban counties, 2.5 points in Hispanic-dominant counties, and 2.1 in Black-dominant counties. At the same time, counties where Trump received 60 percent or more of the vote saw their vote totals rise by about 5 percent.
Landrieu hopes to share early results before this year's fall elections so that new tactics and messages get a test run before next year's midterm elections.
After the focus group of white men, Bridge gathered a similar group of eight New Jersey Latino men—Trump-supporting members of the working class who had previously voted for Democrats. One voter said that the Democratic Party has walked away from representing the working class, given rising costs. Another expressed concern about the 'woke' rules of Democratic governance. 'People were getting hurt for any little comment, so you had to be politically correct for everything,' he said.
Democrats have spent years trying to convince nonwhite voters that Trump's racial insensitivity should be a redline. These voters did not try to defend Trump's racial views or argue that he is not racist. But even in that was a warning for the next iteration of the Democratic Party.
'Whether he is or not, I don't care,' one voter said. 'I vote with my pocket.'
Article originally published at The Atlantic
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Hill
14 minutes ago
- The Hill
Newsom: Pentagon lying over LA to justify National Guard deployment
California Gov. Gavin Newsom (D) on Monday accused the Defense Department of 'lying to the American people' in justifying deploying National Guard troops to the state to quell Los Angeles protests against federal immigration raids, asserting that the situation intensified only when the Pentagon deployed troops. 'The situation became escalated when THEY deployed troops,' Newsom posted to X, referring to the Pentagon. 'Donald Trump has manufactured a crisis and is inflaming conditions. He clearly can't solve this, so California will.' Newsom was responding to a post from DOD Rapid Response on X, a Pentagon-run account, which claimed that 'Los Angeles is burning, and local leaders are refusing to respond.' President Trump on Saturday deployed 2,000 National Guard troops to the Los Angeles area amid the ICE protests, with White House press secretary Karoline Leavitt saying the decision was made due to 'violent mobs' attacking 'Federal Law Enforcement Agents carrying out basic deportation operations.' While protests have intensified in recent days, devolving at times into violence, the majority of gatherings have been largely peaceful. Still, California National Guard troops began arriving in Los Angeles on Sunday morning, with some 300 deployed on the ground later that day at three locations: Los Angeles proper, Paramount and Compton. White House officials have sought to highlight images of burning vehicles and clashes with law enforcement to make the case that the situation had gotten out of control. 'The people that are causing the problem are professional agitators. They're insurrectionists. They're bad people. They should be in jail,' Trump told reporters on Monday. In addition, Defense Secretary Pete Hegseth has threatened to deploy approximately 500 U.S. Marines to the city, with U.S. Northern Command on Sunday confirming the service members were 'prepared to deploy.' The use of American troops has rankled California officials, who have said the federal response 'inflammatory' and said the deployment of soldiers 'will erode public trust.' Newsom also has traded insults with Hegseth, calling him 'a joke,' and that the idea of deploying active duty Marines in California was 'deranged behavior.' 'Pete Hegseth's a joke. He's a joke. Everybody knows he's so in over his head. What an embarrassment. That guy's weakness masquerading as strength. . . . It's a serious moment,' Newsom said in an interview with podcaster Brian Tyler Cohen. The tit-for-tat continued when chief Pentagon spokesman Sean Parnell then took to X on Monday to attack Newsom. 'LA is on FIRE right now, but instead of tackling the issue, Gavin Newsom is spending his time attacking Secretary Hegseth,' Parnell wrote. 'Unlike Newsom, [Hegseth] isn't afraid to lead.' Newsom, who has formally demanded the Trump administration pull the National Guard troops off the streets, has declared the deployment 'unlawful' and said California will sue the Trump administration over its actions. 'There is currently no need for the National Guard to be deployed in Los Angeles, and to do so in this unlawful manner and for such a lengthy period is a serious breach of state sovereignty that seems intentionally designed to inflame the situation,' David Sapp, Newsom's legal affairs secretary, wrote in a letter to Hegseth on Sunday. 'Accordingly, we ask that you immediately rescind your order and return the National Guard to its rightful control by the State of California, to be deployed as appropriate when necessary.' In the past 60 years, a U.S. president has only on one occasion mobilized a state's National Guard troops without the consent of its governor to quell unrest or enforce the law. That was in 1965, when former President Lyndon Johnson sent Guard members to Selma, Ala., to protect civil rights protesters there.


San Francisco Chronicle
14 minutes ago
- San Francisco Chronicle
AP PHOTOS: Trump's new travel ban takes effect, and some protest
President Donald Trump's ban on travel to the United States took effect Monday. Demonstrators outside Los Angeles International Airport held signs protesting the ban affecting citizens from 12 mainly African and Middle Eastern countries. At Miami International Airport, passengers moved steadily through an area for international arrivals. Tensions are escalating over the Trump administration's campaign of immigration enforcement. The new ban applies to citizens of Afghanistan, Myanmar, Chad, the Republic of Congo, Equatorial Guinea, Eritrea, Haiti, Iran, Libya, Somalia, Sudan and Yemen. It also imposes heightened restrictions on people from Burundi, Cuba, Laos, Sierra Leone, Togo, Turkmenistan and Venezuela who are outside the U.S. and don't hold a valid visa. This is a photo gallery curated by AP photo editors.
Yahoo
15 minutes ago
- Yahoo
Ampere Analysis Breaks Down The Threat U.S. Tariffs Would Pose To European Film & TV
Speaking at NEM in Croatia, Ampere Analysis Co-Founder Guy Bisson ran the rule over the so-called plan to save Hollywood from Jon Voight and associates, and assessed the potential impact on the European film and TV biz. 'A 120% tariff on incentives to cancel out global schemes is patently ridiculous and obviously very damaging, potentially, to the European industry,' he said. 'Tax treaties, local tax treaties in the U.S., and incentive schemes, just like we use in Europe, clearly, are the way to go if you want to re-enliven your industries.' More from Deadline Donald Trump's Tariffs Deemed Unlawful & Blocked By Trade Court; White House Appeals Instantly Life After Peak TV: "It's A New World Order... There's A Rethink Required" - Berlin Streamer Content Spend To Top Commercial Broadcasters For First Time In 2025 - Report A draft of Voight's Make Hollywood Great Again plan, obtained by Deadline, included a mixture of production incentives and a 120% tariff on the value of a foreign incentive received. After he presented the plan to Donald Trump, the President public proposed a 100% tariff on all U.S. film imports, including productions that shoot in other countries. The NEM confab and sales market is held annually in Dubrovnik. The latest edition kicked off, Monday, with Bisson's session, which was entitled: 'Content Trends in the Era of Trump: Protectionism, Production and International Markets'. The Ampere executive set the scene by showing how the European content business has benefitted from the U.S. studios widening their production bases and streamers setting up shop in several parts of the continent, resulting in orders for thousands of hours of first-run programming. He also said international markets are key to those same U.S. giants monetizing their series and movies with, for example, 54% of the total box office for U.S. films coming from international markets, according to Ampere. Getting into the weeds on the suggested measures, he said a 120% tariff on any incentive received overseas is 'one of the most concerning aspects of the proposal, effectively closing the door on U.S. producers making use of any overseas incentive.' He went on to break down what might happen if the proposed measure were introduced with a slide that pinpointed the UK and Spain as the two biggest potential losers in Europe, given the volumes of U.S. production in both countries. 'Obviously the big European markets – the UK, France, Italy, Spain, Germany – are on that list, but so is Poland, for example, and Turkey, and the Scandinavian markets. They have been the [among] biggest beneficiaries of that 'runaway' production.' Speaking about the notion of tax treaties with certain countries for films substantially produced in U.S., Bisson said the idea is interesting: 'While you still have to make a majority, or spend a majority of the budget, in the U.S., you can effectively stack or double dip incentive schemes through those treaties.' He also said any re-introduction of rules that prohibit networks (and now, SVODs) fully owning shows 'would remove one of the things that's annoyed producers so much, which is streamers taking all rights in perpetuity.' Trump has said that he would meet with industry officials, and the White House said no final decisions have been made regarding the plan. Voight, Sylvester Stallone and a group that included studios and unions later wrote a letter to Trump emphasizing the need for production incentives While punchy, the NEM presentation was, thusly, analyzing what are currently theoretical scenarios. Bisson said that the best hope for the European biz is that theory never becomes practice. 'None of this is actually happening or being put in place yet, it's just a suggestion,' he said. 'Who can predict what Trump will do next. You may have heard the nickname that Trump has been given: TACO; Trump, Always Chickens Out on tariffs. That's what we can hope will happen again when it comes to our industry and the suggested protectionism being placed on film and TV.' Ted Johnson contributed to this report. Best of Deadline 2025 TV Series Renewals: Photo Gallery Tony Awards: Every Best Musical Winner Since 1949 Tony Awards: Every Best Play Winner Since 1947