logo
Brand Dubai Launches #EidInDubai 2025, A Spectacular Citywide Celebration

Brand Dubai Launches #EidInDubai 2025, A Spectacular Citywide Celebration

Hi Dubai28-03-2025
Under the patronage of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), Brand Dubai has officially launched the 2025 edition of #EidInDubai, a grand celebration marking Eid Al-Fitr.
Following the resounding success of #RamadanInDubai, which featured over 200 cultural, spiritual, and entertainment events, #EidInDubai promises an equally vibrant lineup of festivities. The campaign was unveiled at a press conference hosted by Brand Dubai, attended by Mona Al Marri, Vice Chairperson and Managing Director of DMC and Director General of the Government of Dubai Media Office, along with key public and private sector partners.
Her Excellency Mona Al Marri highlighted how this year's campaign aligns with the 'Year of Community,' emphasizing Dubai's commitment to fostering social cohesion and cultural enrichment. 'This initiative showcases the power of collaboration and reflects Dubai's position as a global hub for festive celebrations,'
she noted.
Shaima Al Suwaidi, Director of Brand Dubai, emphasized the city's dynamic appeal, stating that the Eid festivities will highlight the UAE's rich heritage while reinforcing Dubai's reputation as a premier holiday destination.
The #EidInDubai celebrations, running from March 25 to April 6, will feature dazzling fireworks displays, world-class entertainment, sporting events, and exclusive shopping promotions. Highlights include thrilling ice shows, musical performances, and the Eid Al-Fitr Raffle with cashback deals and prizes. Dubai's skyline will come alive with spectacular fireworks, creating an unforgettable festive atmosphere.
As #EidInDubai kicks off, Brand Dubai continues its mission to curate immersive experiences that celebrate the city's unique spirit, ensuring residents and visitors alike enjoy a joyous and memorable Eid Al-Fitr.
News Source: Emirates News Agency
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Mall brings joy to special children amid DSS
Mall brings joy to special children amid DSS

Gulf Today

time5 days ago

  • Gulf Today

Mall brings joy to special children amid DSS

In line with the UAE's declaration of 2025 as the 'Year of Community,' Mercato Mall opened its heart and doors to a very special group of visitors. The group of students of people of determination from the Senses Day Care Center for Special Needs had attended the event and side activities for a joyful day filled with laughter, entertainment, and unforgettable moments. As part of the Dubai Summer Surprises (DSS) festivities, the children were treated to one of the season's most delightful performances — the International Comedy Circus. Their faces lit up with wonder and excitement as they watched the talented performers bring the stage to life. For many, it was a rare moment of pure joy, and their heartfelt laughter echoed through the mall, touching the hearts of all who witnessed it. 'We are honoured to share this special day with the amazing children from the Senses Center,' said Nisreen Boustani, PR and Corporate Communication Manager at Mercato. 'At Mercato, we believe in the power of community and inclusion. Today was not just about entertainment — it was about connection, compassion, and celebrating every individual's unique spirit.' To make the day even more meaningful, Mercato organised a warm and cheerful lunch at Shake Shack, where the children enjoyed delicious meals in a caring and inclusive atmosphere. The celebration continued with thoughtful gifts generously offered by Toys 'R' Us, bringing even more smiles and excitement to the young guests. This heartwarming initiative is part of Mercato's ongoing commitment to social responsibility and its efforts to create meaningful experiences for all members of the community. As the nation continues to celebrate the Year of Community, Mercato remains dedicated to championing empathy, inclusion, and joy.

#DubaiDestinations Summer Campaign Wraps Up After Month-Long Showcase of City's Best Experiences
#DubaiDestinations Summer Campaign Wraps Up After Month-Long Showcase of City's Best Experiences

Hi Dubai

time7 days ago

  • Hi Dubai

#DubaiDestinations Summer Campaign Wraps Up After Month-Long Showcase of City's Best Experiences

Brand Dubai, the creative arm of the Government of Dubai Media Office, has concluded the summer phase of its #DubaiDestinations campaign after a month-long showcase of the city's top indoor, water-based, and family-friendly experiences. The campaign recorded more than 19 million video views and over 6,500 pieces of content across social media platforms, attracting strong engagement from both local and international audiences. The initiative, part of a year-round effort to highlight Dubai's unique lifestyle offerings, featured leading indoor attractions such as Ski Dubai, IMG Worlds of Adventure, and The Green Planet, alongside family favourites including KidZania, Magic Planet, Adventure Zone, and OliOli. The campaign also spotlighted major waterparks like Aquaventure, Wild Wadi, Jungle Bay, and LEGOLAND Water Park, underscoring Dubai's ability to deliver world-class leisure experiences in every season. Shaima Al Suwaidi, Director of Brand Dubai, said the 2025 edition showcased the power of creative storytelling to inspire residents and visitors to explore the city's summer destinations. She noted the strong collaboration with influencers, photographers, and videographers, whose content was widely shared across Instagram, TikTok, YouTube, Facebook, and X. Strategic partnerships amplified the campaign's reach. At Dubai International Airport's Terminal 3, arriving travellers were greeted with complimentary ice cream from KUHP, a homegrown brand under the 'Proudly from Dubai' network. In addition, the General Directorate of Identity and Foreigners Affairs distributed souvenir passports linking visitors to curated summer itineraries via QR code. The campaign's conclusion comes as Dubai continues to post strong tourism performance, with 9.88 million international overnight visitors in the first half of 2025—a 6% year-on-year increase. Dubai International Airport handled more than 46 million passengers during the same period, reaffirming its position as one of the world's busiest travel hubs. Brand Dubai will now shift focus to the next seasonal phase of #DubaiDestinations, which will highlight outdoor experiences, cultural events, and lifestyle activities during the cooler months, continuing its mission to promote Dubai as a year-round global destination. News Source: Dubai Media Office

#DubaiDestinations summer campaign ends on a high note
#DubaiDestinations summer campaign ends on a high note

Gulf Today

time7 days ago

  • Gulf Today

#DubaiDestinations summer campaign ends on a high note

The summer phase of the #DubaiDestinations campaign, launched by Brand Dubai, the creative arm of the Government of Dubai Media Office, has concluded following a month-long showcase of the city's most exciting family-friendly attractions and indoor experiences. The campaign drew wide engagement from residents, visitors and content creators, further reinforcing Dubai's position as a leading global destination during the summer season. The campaign is part of a year-round initiative to highlight the unique experiences that position Dubai as the best city to live, work and visit. The summer edition of the campaign turned the spotlight on the city's extensive range of indoor attractions, immersive waterparks, children's leisure venues and dynamic sports destinations, offering residents and tourists exciting opportunities to make the most of the season. The campaign saw participation from a diverse group of content creators and influencers who used various storytelling formats to spotlight Dubai's offerings. The wide distribution of content across digital, broadcast, print and outdoor platforms ensured the campaign reached a broad audience both locally and globally. Shaima Al Suwaidi, Director of Brand Dubai, said: 'The 2025 #DubaiDestinations summer campaign once again demonstrated the power of creative storytelling in highlighting the unique experiences Dubai offers during the warmer months. Through strategic partnerships and the contributions of a vibrant community of content creators, we were able to present a compelling narrative that inspired residents and visitors alike to explore the city's diverse indoor, leisure and family-friendly destinations.' She added: 'The campaign generated strong engagement across platforms, with over 19 million video views and more than 6,500 pieces of content shared. This response reflects the growing connection people have with the #DubaiDestinations initiative and underscores its role in reinforcing Dubai's reputation as a year-round destination that blends creativity, culture and world-class experiences.' The campaign presented a curated selection of experiences designed to appeal to families, children and adventure-seekers alike. From iconic indoor attractions such as Ski Dubai, IMG Worlds of Adventure and The Green Planet to family-favourite destinations including KidZania, Magic Planet, Adventure Zone and OliOli, the campaign highlighted the innovative infrastructure that enables year-round leisure in air-conditioned comfort. Complementing these were Dubai's world-class waterparks—Aquaventure, Wild Wadi, Jungle Bay and LEGOLAND Water Park among them—which offered a blend of thrill, relaxation and family fun in vibrant outdoor settings. Collectively, these destinations reflect Dubai's ability to deliver memorable leisure experiences regardless of season. A set of bilingual interactive guides issued by Brand Dubai throughout the campaign enabled residents and visitors to explore top-rated experiences and hidden gems across the emirate. The guides featured curated recommendations spanning children's summer camps, seasonal activities, staycations, indoor sports destinations, and summer essentials. This year's edition of the campaign was further amplified through partnerships with key government entities that helped enhance the visitor experience from the moment of arrival. A creative collaboration with Dubai Airports saw travellers arriving at Terminal 3 welcomed with complimentary soft-serve ice cream by KUHP, a homegrown brand that is part of the 'Proudly from Dubai' network. An initiative of Brand Dubai, 'Proudly from Dubai' highlights the success stories of enterprises based and initiated in Dubai, exemplifying the spirit of innovation and creativity shaping Dubai's business and entrepreneurial scene. This specific activation reflected the city's commitment to creating memorable guest experiences while supporting innovative local businesses. In parallel, Brand Dubai partnered with the General Directorate of Identity and Foreigners Affairs in Dubai to distribute 'souvenir passports' to visitors approaching their counters at Dubai International Airport (DXB).

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store