
Mindware Adds Defense-Grade Cybersecurity to Its Portfolio Through Everfox Distribution Deal
'Global partnerships are extremely important to Everfox. Partnerships like the one we have with Mindware will play a big role in our global growth in the coming years,' said Shaun Bierweiler, Chief Revenue Officer at Everfox. 'The relationship we have with Mindware will allow us to expand our partner network so that we can connect with like-minded organizations across the globe, who not only align to our key target markets, but are also committed to delivering innovative, high-assurance cyber solutions to their customers.'
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Al Bawaba
14 hours ago
- Al Bawaba
AW Rostamani Group & Chery UAE Allocate AED 225,000 to Cover School Tuitions
Chery UAE, through its official sole distributor AW Rostamani, has launched its Back-to-School campaign, reinforcing its commitment to supporting families with more than just high-quality from August 15th to October 31st, 2025, the campaign will award 9 lucky winners among Chery car buyers an AED 25,000 prize each that will go toward their children's school tuitions through raffle draws held by Chery UAE. A total of nine draws will take place over the three-month Sabbagh, Director of Chery UAE, AW Rostamani Group, emphasized the brand's deeper commitment to its customers: 'At Chery UAE, AW Rostamani Group, we believe innovation should serve people's lives. Our back-to-school campaign reflects our dedication to putting families first, supporting education, and making a positive impact where it matters most. In addition to reliable and intelligent vehicles, we're proud to offer peace of mind, convenience, and life-changing value. This is the Chery way of standing with its customers, on and off the road.' Complementing its back-to-school campaign benefits, Chery UAE, through its official sole distributor AW Rostamani, is also offering 0.99% interest rate for two years, up to 6 years warranty, 2 years of complimentary service, and 1 year of free insurance, in addition to roadside assistance. This package combines innovative automotive offerings with financial facilities and life-enhancing incentives, reinforcing Chery UAE's role as a trusted partner in every family's journey.


Al Bawaba
15 hours ago
- Al Bawaba
Big-ticket events set the stage for tourism growth in the Middle East
'Big-ticket' events are playing a pivotal role in driving international tourism and accelerating economic growth, according to experts speaking recently at Arabian Travel Market (ATM) 2025. In the GCC alone, the event and exhibition market is expected to reach US$827 million by 2029, growing at a CAGR of 3.94%.Following the global success of mega-events such as the FIFA World Cup Qatar 2022 and Expo 2020 Dubai, momentum is building across the region as Saudi Arabia prepares to host the 2034 World the evolution and impact of these events, panellists including H.E. Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority; Sebastien Doussin, Senior Vice President - Global Travel Services & Destination Management. Dnata and Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA), shared fascinating insights at ATM 2025, where the events industry was under the spotlight. The panel addressed how big-ticket events – so-called for their high value, cost and impact – have demonstrated their ability to attract millions of international visitors, boost hotel occupancy, stimulate infrastructure growth and generate long-term brand positioning for host the importance of understanding the long-term strategic value of big-ticket events beyond immediate sales, H.E. Khalid Jassim Al Midfa commented: 'Big-ticket events provide a destination with an opportunity to establish brand positioning and exposure in a competitive global environment. These events play a vital role in supporting broader government objectives, but it is essential to invest in the right product for your destination.'Doussin reaffirmed the importance of large-scale events in destination positioning, referencing the growth of the Abu Dhabi Grand Prix, the surge of international golfing tournaments throughout the UAE and the launch of NBA events in the capital. Commenting on the impact of technology on events, Doussin said: 'Technology has already changed big-ticket events, especially in terms of distribution and customer experience. All of the ticketing for the FIFA World Cup in Qatar was completely digital through the official event app, offering flexibility and ease of use. Ultimately, technology enables an event to become more seamless, easier and enjoyable.' Meanwhile, Hamid urged the industry to broaden the definition of big-ticket events to include exhibitions, conferences and cultural performances. He referenced Bangkok's weekly concerts, which are mainly K-pop driven, as examples of how live entertainment extends tourist stays. Supporting the panel's observations, the ATM Travel Trends report highlights the rising appeal of live entertainment and sports in influencing travel decisions. Leisure events were outlined as the top opportunity for tourism growth among 50% of industry experts, as consumer demand for in-person and cultural experiences has increased significantly in recent years. The trend of combining traditional leisure and business travel, or 'bleisure', has also accelerated as increased remote working and flexible working visas have enabled more people to live and work overseas. Building on this, business travellers are often extending their stays in destinations, creating a new opportunity in this rapidly expanding report also highlighted that business events (MICE) are emerging as a significant driver of tourism growth across the Middle East, complementing the region's thriving leisure sector. Global business travel reached a record US$1.4 trillion in 2024 and is projected to rise to US$2 trillion by 2030. The Middle East is well-positioned to capture a growing share of this lucrative market, increasing from approximately 2.5% in 2024 to over 3% by the end of the decade, supported by world-class infrastructure, a strategic location, and an expanding schedule of high-profile Curtis, Exhibition Director ME, Arabian Travel Market, concluded: 'As big-ticket events continue to gain global prominence, their role in shaping the future of tourism, driving economic diversification and enhancing international reputation has never been more evident. The Middle East, with its strategic vision, world-class infrastructure and focus on innovation, is well-positioned to lead the next era of global event tourism.'Building on the success of its inaugural edition, IBTM@ATM will return to ATM 2026, which takes place at the Dubai World Trade Centre from 4-7 May 2026, with a dedicated zone within Hall 3, highlighting the show's strategic focus on the global business events to facilitate high-value connections, the zone allows business event suppliers to showcase, promote their destinations and services, and engage with pre-qualified international event planners, Professional Conference Organisers (PCOs), and associations through an exclusive hosted buyer programme. This specialised area will once again host the IBTM Stage, providing a comprehensive conference programme tailored to industry professionals, encouraging knowledge exchange and thought leadership. IBTM@ATM 2026 is set to be a vibrant hub for innovation, collaboration, and business growth in the global events industry. © 2000 - 2025 Al Bawaba ( Signal PressWire is the world's largest independent Middle East PR distribution service.


Al Bawaba
16 hours ago
- Al Bawaba
Union Coop Reports Record H1 2025 Performance with 6.4% Profit Growth
Union Coop has announced exceptional financial and operational results for the first half of 2025, driven by strategic retail expansion, innovative digital services, and a customer-centric approach that has solidified its leadership in the UAE's retail Mohamed Al Hashemi, Union Coop's CEO, revealed that the cooperative recorded a net profit of AED 173.6M after tax for the first half of the year, compared to AED 163.14M during the same period in 2024, marking a 6.4% growth. Profit before tax stood at AED 192M. Total income reached AED 1.158B, comprising AED 1.031B from retail sales, AED 88M from real estate, and AED 39M from other added that second-quarter profits in 2025 grew by 13% compared to the same period last year, underscoring the efficiency of Union Coop's operational strategy. The cooperative's customer base also grew significantly, with new customers up by 30% and online sales increasing by 24%.'In the first half of this year, we expanded our footprint with the opening of 1 new mall and 3 new stores, in Al Khawaneej, Nad Al Sheba, and Rukan Community, designed to the highest standards to cater to a wider audience,' said Al company continued enhancing the shopping experience through 'Scan&Go' services in 2 stores and 'Check&Go' facilities in 7 stores, enabling faster and more convenient Coop also reinforced its commitment to community empowerment, achieving a 35% Emiratization rate and recruiting 80 National Service members across 13 branches. The cooperative employs 721 women, reflecting its dedication to gender inclusion and diversity. Union Coop's achievements include recognitions like Best Brand Communication Campaigns 2025 at the Marketing Society Awards and Most Admired Customer Experience at the Golden Spoon Awards 2025. Al Hashemi credited these results to the trust of shareholders, the dedication of employees, and the loyalty of customers, reaffirming the cooperative's vision for sustainable growth and market leadership in the UAE's retail industry.