Underrated EU island welcoming Brits where tourism backlash doesn't exist
Avoid the angry protestors on this stunning European island just over three hours from the UK.
For decades, sun-worshipping Brits have been flocking to sunny Spain - partying in the hectic regions of Magaluf and Benidorm, or chilling out in the more laid-back coastal gems stretching across the Costa del Sol. Lured in by golden sandy beaches, crystal clear waters, cheap booze and stunning history, the country has watched its tourism rapidly boom.
Last year, Spain and its slew of insatiably popular islands, witnessed a record-breaking 94 million international visitors - a 10 per cent spike from the year before. However, the influx sparked backlash amongst locals, who argue the skyrocketing demand for short-term holiday lets has priced them out of the property market. 2024 witnessed a string of protests erupt across the country, with banner-holding residents demanding Brits 'go home' and never return. This anti-tourist rhetoric has spiralled in recent years, with fresh vows of demonstrations to take place during the insufferably busy summer.
If you've been put off by the clashing protests, Joanne Lynn, a European travel expert over at Riviera Travel, recommends visiting Malta instead. Situated in the central Mediterranean between Sicily and the North African coast - Malta may only span some 122 square miles, but it certainly packs a powerful punch.
Here, you'll find a UNESCO city dripping in history, ancient ruins, stunning architecture and pristine beaches. Highlights include the 'Blue Grotto' - a network of six sea caves that has been branded the perfect dupe of Italy's Amalfi Coast - and the Saluting Battery ceremony in the capital, where a restored canon is fired Monday through Sunday twice a day.
Speaking exclusively with the Mirror, Joanne explained how the country has 'largely avoided' this kind of tension thanks to the island's more 'measured approach to tourism and strong emphasis on maintaining local culture'. "While the island can certainly get busy, particularly around popular beach areas during peak season, it has not experienced the same degree of backlash or protest seen in places like Barcelona," she said. "Crucially, Malta hasn't faced the same pressures on housing markets or local infrastructure, which has helped preserve a generally positive relationship between residents and visitors."
Last year, Malta welcomed 3.6 million tourists - almost 20 per cent more compared to 2023. But despite its growing popularity, Joanne says travellers can still enjoy a 'fulfilling experience without the added concern of tourism-related unrest'. "Overall, Malta's combination of high-quality restaurants, museums, historical tourist attractions and quiet towns makes it a great choice for anyone looking to avoid demonstrations across Europe, while still being able to experience a wonderful summer trip abroad," she added.
Of course, this is not to say that everyone on the islands loves the sudden influx of Brits. Certain areas, such as Comino - a small island of the Maltese archipelago, have become super crowded in the busy summer months. Back in 2022, a local group named Movimenti Graffiti stripped the area of its deckchairs and sun beds to make it clear that Comino should be protected 'not plundered'.
You can fly directly to Malta from most major UK airports, including Glasgow, Belfast, Liverpool, and London Stansted, with flights taking an average of three hours and 15 minutes. If you're flexible with dates, you can grab return fares for as little as £50 in June.
Accommodation on the island is equally affordable, with a slew of no-thrill hotels, hostels, and apartments available. For example, a week's stay (Monday, June 9-16) at The Rose Hostel in St Julian's will set you back £349. This is based on two adults staying in a seven-bed mixed dorm. However, if you want a more luxurious trip - check out Grand Hotel Excelsior.
Located in Valetta, this stunning resort boasts a large outdoor and indoor pool, a private beach, spa, and three restaurants. You can splurge out on the Superior Deluxe Double Room with a sea view for £1,659 on the exact same dates.
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