Jeep returns as Juventus shirt sponsor in US$77mil deal through mid-2028
TURIN : Juventus said on Tuesday US carmaker Jeep will pay €69 million (US$77.16 million) to become the Italian football club's front-of-jersey sponsor until June 2028.
Of the total amount, Juventus will get €4 million for the remainder of the current season, €19 million for the next season, and €23 million for each of the following sporting seasons, the club said in a statement.
The deal resumes the partnership after the Serie A club failed to find a main sponsorship deal when its previous contract with Jeep ended last June.
Part of Stellantis – the world's fourth largest automaker – Jeep had been the main sponsor of Juventus, the 36-time Italian league champions, since 2012.
The club currently featured 'Save the Children' foundation on the front of its shirt before the deal.
Reuters reported last month that Jeep was set to get its brand back on the black-and-white shirts of Juventus.
The Italian club also entered into a agreement with Detroit tourism bureau's 'Visit Detroit' to fill the second slot reserved for sponsors.
The club did not provide financial details on the 'Visit Detroit' deal, but said it 'entails a fixed total fee significantly lower than that of the Jeep sponsorship agreement'.
Juventus, who dominated Italian football for nearly a decade until 2020, have been struggling to regain their shine on the pitch after an accounting scandal, whose consequences included a ban from European competitions in the 2023/2024 season.
Witness football history in Malaysia as Manchester United take on the Asean All-Stars – it's the clash you can't afford to miss. Book your seat now at myticketempire.com/manumy before they're gone!
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
2 hours ago
- The Star
Soccer-Wolves sign 'fastest player in Serie A' Tchatchoua
FILE PHOTO: Soccer Football - Serie A - Napoli v Hellas Verona - Stadio Diego Armando Maradona, Naples, Italy - February 4, 2024 Hellas Verona's Jackson Tchatchoua (38) in action with Napoli's Khvicha Kvaratskhelia. REUTERS/Ciro De Luca/File Photo (Reuters) -Cameroon defender Jackson Tchatchoua, hailed as the fastest player in Serie A last season, has joined Premier League Wolverhampton Wanderers from Italian side Hellas Verona on a five-year deal. Wolves said the deal for the Belgium-born right wing-back included a 12-month option. No financial details were given but the BBC put a 12.5 million euro ($14.57 million) price tag on the signing. Tchatchoua was recorded hitting a speed of 36.3kph last season, according to the club, and scored two goals with three assists. The 23-year-old is Wolves' fourth new signing of the transfer window. "The Premier League is one of my dreams and it's one step that I want to do in my life, and also the history of the club, the stadium, the fans, this convinced me," he said. ($1 = 0.8578 euros) (Reporting by Alan Baldwin in London, editing by Pritha Sarkar)
New Straits Times
9 hours ago
- New Straits Times
Lukaku to miss start of Napoli's title defence with 'serious' thigh injury
MILAN: Romelu Lukaku will miss Napoli's opening fixture of their Serie A title defence after suffering a thigh injury which could keep the Belgium striker out for months, the Italian champions said on Monday. Napoli, who travel to promoted Sassuolo on Saturday, said in a statement that Lukaku had suffered a "serious" tear in his left thigh during Thursday's pre-season friendly with Olympiakos. No indication over how long Lukaku would be sidelined was given by Napoli, but Italian media reported that he could be out of action until November. Napoli suggested that Lukaku, 32, might have to undergo surgery.
New Straits Times
10 hours ago
- New Straits Times
Napoli favourites to repeat success but Conte stresses need for patience
NAPLES: Napoli manager Antonio Conte exceeded expectations last season by guiding the club to their second Scudetto in three years but this time they are favourites to retain the crown. Conte is again downplaying lofty ambitions, mindful that this season they must juggle Serie A with the Champions League, having missed out on European football last term, while he works to mould a squad reshaped by significant turnover. Victor Osimhen and Giacomo Raspadori have now officially left the club - Osimhen to Galatasaray after a transfer soap opera throughout the close season after a year on loan, while Raspadori will play in La Liga with Atletico Madrid. "It's true we won the title, which was extraordinary and incredible, but now we need to take the second step before we can think about taking the third," Conte told reporters. "Balance is essential for all teams. When I say we are a work in progress, I mean also that we are trying different solutions. We did it throughout last season too," he added. The arrival of midfielder Kevin De Bruyne from Manchester City could prove a match made in heaven alongside Scott McTominay, who enjoyed a remarkable resurgence last season. The Scot is thriving in Naples, hailed as a hero after driving the club to the Scudetto and winning Serie A's Most Valuable Player award. He will now join forces with Belgian playmaker De Bruyne, renowned for his vision, precision passing, creativity and match-winning influence. The pair will aim to serve striker Romelu Lukaku, who will most likely be joined by Matteo Politano up top along with loanee Lorenzo Lucca from Udinese. The acquisition of Dutch defender Sam Beukema from Bologna and winger Noa Lang from PSV Eindhoven will also give Conte greater options, with the season likely to come down to who can field their best players in the decisive final matches. Conte looks set to ignite competition in goal, with veteran Alex Meret facing a strong challenge from new signing Vanja Milinkovic-Savic, the former Torino stalwart. The reigning champions enter the new campaign as reluctant favourites, with last year's core intact. If De Bruyne and McTominay strike the right balance in midfield, few sides look capable of matching their strength. Conte may downplay expectations, but with his guidance and De Bruyne's influence they remain the team to beat.
