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CID trio reunites for KFC's "epic" offer investigation

CID trio reunites for KFC's "epic" offer investigation

Time of India03-07-2025
HighlightsIndia's beloved investigative trio from the iconic show CID, Shivaji Satam, Dayanand Shetty, and Narendra Gupta, reunite to explore a humorous promotional campaign from KFC featuring an offer of seven boneless chicken strips and two Hot and Crispy pieces for INR 299. The promotional video showcases Dayanand Shetty struggling with Gen Z slang and convinced that the KFC offer might be a scam, prompting Shivaji Satam to express skepticism and involve Narendra Gupta in their investigation. The narrative culminates in a humorous investigation at a KFC outlet, where the CID trio's signature line, 'ye toh scam hai!', is juxtaposed with the eventual confirmation from a KFC team member that the offer is indeed legitimate.
India's beloved investigative trio from the iconic show CID, Shivaji Satam, Dayanand Shetty and Narendra Gupta, have reunited, not for a crime, but to investigate a rather "epic" deal from KFC. The campaign sees the actors reprise their roles as they delve into the mystery of KFC's offer: seven boneless chicken strips and two Hot and Crispy pieces for INR 299.
The promotional video opens with Shetty grappling with Gen Z slang, convinced he's stumbled upon a scam. His associate, Satam, shares his skepticism, leading them to enlist Gupta for a full-blown investigation. The underlying suspicion is clear: an offer that seems too good to be true often is.
Their inquiry takes them to a KFC outlet, where they engage in a humorous pursuit of clues, complete with intense questioning and their signature line, "ye toh scam hai!" The narrative builds on their established on-screen personas, portraying their characteristic suspicion and investigative zeal.
The "case" is ultimately cracked by a KFC team member who confirms the legitimacy of the offer. The trio's disbelief gives way to relief, culminating in a celebratory moment as they partake in the dine-in exclusive.
The campaign leverages the nostalgia and popularity of the CID cast, using their established roles to create a humorous and engaging narrative around KFC's promotional offer.
Watch the video here:
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