LG and Xbox Partner to Bring Cloud Gaming to Smart TVs - TECHx Media LG and Xbox Partner to Bring Cloud Gaming to Smart TVs
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LG Electronics (LG) has announced an exciting new partnership with Xbox, offering LG Smart TV owners access to a vast library of games through the Xbox app. The collaboration will allow users to easily discover and play a wide variety of PC and console games from industry-leading partners, as well as Xbox titles, through the new Gaming Portal.
The Gaming Portal is designed as a one-stop hub for an immersive, personalized gaming experience. With this versatile platform, LG Smart TV owners can navigate seamlessly between the latest AAA games and casual webOS app games. The portal also provides direct access to hundreds of games through Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6 and the highly anticipated Avowed.
In addition to streaming select Xbox games like NBA 2K25 and Hogwarts Legacy, Xbox Game Pass Ultimate subscribers will enjoy an extensive catalog that includes new releases and beloved classics.
'We are thrilled to announce our partnership with Xbox, enhancing the gaming experience on LG Smart TVs with a broader selection of games,' said Chris Jo, Senior Vice President of Platform Business at the LG Media Entertainment Solution Company. 'The Gaming Portal will provide users with a seamless and exciting way to elevate their gaming experience.'
Lori Wright, Corporate Vice President of Xbox, shared her excitement, stating, 'Our partnership with LG will make it easier for players to discover and enjoy games through the new Gaming Portal on LG Smart TVs. We are excited to expand Xbox Cloud Gaming to more players, letting gamers find their favorite titles and play with friends across devices.'
Powered by webOS, the Gaming Portal can be accessed directly from the LG Smart TV Home Screen. Its intuitive interface allows users to easily explore and enjoy their games. The Gaming Portal offers a comprehensive overview, including a list of cloud gaming apps, webOS app games playable with the remote controller, recently played titles, top 10 most popular games, editor's picks, and other personalized gaming experiences.
This collaboration between LG and Xbox promises to enhance the gaming experience for players, making it easier than ever to access a wide array of games on LG Smart TVs.
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