NÜTRL Vodka Seltzer Will "Keep It Tasty" In New Campaign Featuring Its Latest Flavor, NÜTRL Lime
The new creative brings people together over great taste, while highlighting the brand's top flavors made with real vodka and real fruit juice.
NEW YORK, Feb. 19, 2025 /PRNewswire/ -- Today, NÜTRL Vodka Seltzer, the #2 spirits-based seltzer on the market1, announces the national launch of its newest flavor, NÜTRL Lime, through the next evolution of the brand's "Keep It Tasty" campaign. NÜTRL Lime is featured in the brand's first spot in a yearlong creative suite that celebrates how great taste is meant to be shared.
Perfectly zesty and refreshingly crisp, this new flavor is ready for the limelight. After a limited release in 2024, NÜTRL Lime received an overwhelmingly positive response from consumers. Now, this citrus-forward flavor is rolling out in 4-packs to seltzer lovers nationwide.
"Our mission has always been to create great-tasting seltzers made with real vodka and real fruit juice. The positive response from our drinkers confirmed we had something special with NÜTRL Lime and inspired us to bring it to a national audience," said Marisa Siegel, Vice President of Marketing at Anheuser-Busch. "When reimagining the 'Keep It Tasty' campaign, it was a no-brainer to feature Lime in our debut spot—not only to introduce our latest addition but also to highlight how sharing NÜTRL with friends makes any moment even tastier."
The new "Keep It Tasty" yearlong campaign features friends enjoying NÜTRL in high energy settings including the beach, a music festival, a bar and even a house party. The campaign focuses on NÜTRL's great taste, while introducing a newly developed visual world and suite of creative assets. Brought to life by The Martin Agency, in partnership with ManvsMachine, seltzer drinkers are welcomed into the vibrant world of NÜTRL.
"The idea began with the simplicity of the NÜTRL can. From there, we played with and stretched the NÜTRL wordmark to create a high-energy world radiating from the can, showing that NÜTRL is anything but black-and-white," said Emily Delius, Senior Art Director at The Martin Agency. "NÜTRL has a huge presence in live music and our fans love the high energy that comes with that experience, so we wanted the new spots to feel less like ads and more like music videos."
"Keep It Tasty" is an integrated, national campaign that will come to life through four unique 15s spots and five 6s spots each highlighting the great taste and real ingredients of NÜTRL's key flavors set in fun social occasions. The campaign will roll out across television, digital, OOH, social, radio and retail throughout 2025.
For more information and where to find NÜTRL, visit www.nutrlusa.com and follow on Instagram and Youtube.
About NÜTRLNÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2025, NÜTRL introduced Lime available in 4-packs.
About Anheuser-BuschAt Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation's top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
Media ContactsRegina LoBiondoArticulate on behalf of NÜTRLnutrl@toarticulate.com
1Circana week ending 12/29/24
View original content to download multimedia:https://www.prnewswire.com/news-releases/nutrl-vodka-seltzer-will-keep-it-tasty-in-new-campaign-featuring-its-latest-flavor-nutrl-lime-302379550.html
SOURCE NÜTRL
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
32 minutes ago
- Yahoo
Corporations left Spokane Pride in the lurch. Then the community stepped up
Jun. 7—April was a tough month for Matthew Danielson, director of Spokane Pride. The annual celebration that draws tens of thousands of Inland Northwest residents to downtown Spokane was just a few months away, but some of the event's largest sponsors in past years had yet to recommit their support. "I'm not gonna lie, April was scary," Danielson said. Spokane Pride's main event is the Pride parade at noon Saturday in downtown Spokane, followed by festivities in Riverfront Park at 1 p.m. Multiple past sponsors of Spokane Pride opted not to return this June amid economic uncertainty, increased anti-LGBTQ rhetoric and pressure from the federal government to abandon diversity, equity and inclusivity efforts in the public and private sectors. It's a trend affecting Pride celebrations across the country, as some of the largest contributors in size and monetary donations have left organizers and communities of all sizes scrambling. The Inland Northwest was one of those communities, until locals stepped up in the eleventh hour. Nonprofits, businesses and community members have made up for the gap in funding over the last few months, allowing the event to go on without the cuts Spokane Pride had feared, Danielson said. "It's been pretty beautiful to watch," Danielson said. "I haven't ran the exact numbers, but I think we're actually in quite good shape. Not quite as good of shape as I thought we would be, because we had some big promises from a lot of those big corporate sponsors last year, but we're in a lot better place than we were a few months ago." In Spokane, the short list of big -ticket corporate donors who've walked away include Walmart, Verizon Wireless and Anheuser-Busch, according to a screen grab of last year's sponsors captured by the internet archiving platform Wayback Machine. Of those companies, Walmart was the sole respondent to a request for comment to The Spokesman-Review regarding why they decided not to lend their support despite doing so a year ago. In a written statement, Walmart spokesman Jimmy Carter said the company's focus "remains on creating an environment where our associates and customers feel they belong," before adding that employees in the region are volunteering with community organizations in June, "including those which support the LGBTQ+ community." "It's really hard to get straight answers out of any of them," Danielson said. "They're not incentivized to tell me why they actually dropped us." Speaking generally to the possible motivations for the groups, Danielson said some shared apprehension about the state of the economy, some nonprofits couldn't because of budget cuts as a result of state and federal funds drying up, and others indicated they were saving funding to provide to other community events. He also theorized some organizations are feeling the pressure put on by the federal campaign against DEI initiatives. "It's hard to tell, because they won't actually come out and say, 'Hey, we're not supporting Pride anymore,' " Danielson said. The withdrawals threatened community events throughout the Inland Northwest. Organizers of Coeur d'Alene's Pride in the Park shared a similar experience of losing sponsors this year, and events in smaller communities throughout the region were threatened as a result of Spokane losing support. Pride gatherings in Bonners Ferry, Sandpoint and Waverly are among communities that have received financial backing from Spokane Pride, Danielson said. "Part of our mission has expanded to helping with smaller, more rural prides," Danielson said. "... Helping to develop the smaller pride events out in these smaller towns and places, where I think we kind of need pride the most." The cavalry arrived around the start of May, Danielson said. The Episcopal Diocese of Spokane provided $10,000, which was followed by another large donation from Gonzaga University's Lincoln LGBTQ+ Resource Center. Then a wave of smaller donations from organizations and community members alike rolled in, ranging in values of tens, hundreds and thousands of dollars. Anheuser-Busch's usual $5,000 and beer garden equipment gave them sole product rights in the designated drinking areas of the park festival, so their departure has provided an opportunity for local breweries and distilleries to take their place. A number of craft brewers in the area have provided kegs free of charge to Spokane Pride, including Natural 20, Hat Trick and Humble Abode, as reported by the Inlander. Humble Abode co-owner Courtney Gilbreath said it was a no-brainer to lend a helping hand. She and her husband, Matt Gilbreath, have established relationships with some of the organizers, and they love supporting community events, she said. "We don't really get into politics and all that," Gilbreath said. Danielson said the influx of local support, particularly from faith-based organizations, was as meaningful to him personally as it was to Spokane Pride as an organization. "It almost made me cry as kind of a recovering Christian who was really hurt by the church and growing up gay," Danielson said. "... I love it; they became our largest sponsor just with that." The list of sponsors this year also includes several familiar names and logos from year's past. The Davenport Hotels and Amazon remain top-level sponsors, and a number of local advocacy groups chipped in. VIP Production Northwest is supporting once again by providing the stages and sound systems that will be located throughout the park at a generous rate, said Chief Operating Officer Triston Ward. He said the event company does the same for a number of events in Spokane, whether it's Pig Out in the Park or an Independence Day concert. "When they have financial struggles, we always work with them to figure that out, because we don't believe that sponsors and donors really should dictate the fun that the community has," Ward said. "We do what we can to help, and we've had a wonderful relationship with the people over at Pride for many, many years." Ward said the funding struggles are popping up for other community events as well, a trend he believes is from concerns about the state of the economy. VIP has seen some of those concerns, he said, in less equipment orders from customers and the challenge of providing accurate quotes. Still, there's value in an organization attaching itself to a community event like Spokane Pride, Ward said. It increases visibility and generates a new customer or client base. It also helps make the area a better place to live for all walks of life. "VIP is very community oriented, and we kind of exist to support all swaths of life," Ward said. "In the events industry, we have to work with all religions and all political decisions and all everything, so we don't discriminate. We're a bunch of creatives over here helping put a bunch of different events on for all sorts of people." The nonprofit Spokane Independent Metro Business Alliance is another one of those returning sponsors. Executive Director Robin Hanes said their support aligns with the organization's mission of supporting local small businesses, which it does through educational outreach and training throughout the Inland Northwest. "It's our rural businesses, it's our LGBTQ businesses, it's our BIPOC businesses, it's our veteran businesses, it's our women in business; it's everyone who's an independent and local business owner," Hanes said, using an acronym for Black, Indigenous and people of color. "Because we think, for small business owners, there are more similarities than differences, regardless of where they came from and what they believe in and who they love." Despite their own funding challenges as a nonprofit, SIMBA prioritized being there for Danielson and company. "We think it's just really important, particularly to some of our community members, who are just facing some pretty ugly language and behaviors," Hanes said. "We want to make sure that we are supporting." Danielson said that in a roundabout way, all the scrambling and backfill led Spokane Pride to become more of the grassroots, community-supported affair he always envisioned. There will be local beers in the gardens, neighbors bumping into each other and friendly faces at the vendor booths to direct Spokane residents to local resources, opportunities and more. "We still have a little bit of work to do; it's not perfect, but we've shifted so far toward local money and just being community funded," Danielson said. "I cannot believe how much our community stepped up. I'm just so proud of everybody." The Pride parade will kick off noon June 14 in downtown Spokane, while the festivities at Riverfront Park officially begin at 1 p.m.
Yahoo
a day ago
- Yahoo
Engineering the Perfect Shower Squeegee: The Story Behind dancemoon JustHang Squeegee
NEW YORK, June 7, 2025 /PRNewswire/ -- dancemoon, the trailblazer in home cleaning innovation, proudly introduced its first-ever bathroom cleaning tool: the JustHang Squeegee. Designed for effortless use and stylish storage, the product officially launched worldwide on June 3 via dancemoon's website and Amazon, debuting at a special launch price of $19.99. It has been well-received on social media for its outstanding performance and uniquely innovative built-in hook, and has continued to gain traction on Amazon and the official website since its initial launch. What sets the JustHang Squeegee apart is the thoughtful design, inspired by the simple and universal natural habit of hanging things up after use. Through rounds of real-life testing and countless small tweaks, the dancemoon team turned this everyday habit into a clean, minimalist solution that blends form and function. And behind this seemingly simple tool is a deliberate design process worth sharing. How It's Made: Integrated Molded Structure: The built-in hook of JustHang Squeegee isn't a traditional after-assembly attachment. Instead, it is molded by one-piece injection molding. This process reduces breakage risk at joints, maintains minimalist lines and structural stability, prevents dirt buildup and avoids discoloration over time. The handle uses glass fiber reinforced PA66 and the scraper blade is made of hardened 45 steel, offering excellent strength and heat resistance, enabling JustHang Squeegee to withstand up to 75kg pressure without breaking. Size and Angle Validation: Based on user habit research, dancemoon designers analyzed common hanging points and user behaviors in the bathroom. Through multiple prototype tests and hanging simulations, the size and angle of the built-in hook were finely adjusted to ensure that it can be firmly fixed in places such as towel bars, glass doors and countertops, and perfectly fit the user's natural "use and hang" action. Premium Flexible Silicone: Made from high-elasticity 50 Shore A silicone, this material offers an ideal balance of flexibility and structural strength. After extensive durability testing, the dancemoon design team selected this specific hardness for its outstanding performance in wet and slippery environments, resisting deformation and cracking even with prolonged use. The result is a smoother, more efficient water-wiping experience and a significantly longer lifespan compared to traditional squeegees. Why JustHang Squeegee? Convenience: Effortless to hang anywhere even with wet hands. Versatility: Designed to fit seamlessly into various home settings, offering clean, clutter-free storage. Durability: One-piece molded construction minimizes breakage and lasts longer than traditional scrapers. To place an order, please visit dancemoon's Amazon store and Shopify. Or follow dancemoon on social media to stay updated with the latest campaigns for the new product: Instagram: Facebook: YouTube: About dancemoon Driven by a passion for innovative design, dancemoon infuses the beauty and emotion of the moon into each product. Beyond offering household tools, dancemoon combines innovation with minimalist design to create products that make household tasks simple and no longer a burden but an enjoyable part of life. With a vision to become the leading brand of minimalist lifestyle, dancemoon is committed to blending minimalism with household tools, bringing bliss into your daily life. CONTACT: info@ View original content to download multimedia: SOURCE dancemoon
USA Today
a day ago
- USA Today
Why nonalcoholic beer is on track to become the world's second-largest beer category
Why nonalcoholic beer is on track to become the world's second-largest beer category Show Caption Hide Caption Debate over limiting alcohol service on flights gains attention | Cruising Altitude Ryanair's CEO has sparked debate by suggesting a strict limit on alcohol service at airlines and airports. Could this policy really take off? Justin Brown purchased his first nonalcoholic beer last winter, after spotting a six-pack of Athletic Brewing Company cans on sale at his local grocery store in Salt Lake City. Brown leads an active lifestyle filled with rock climbing, trail runs and chasing after his two kids, but the 37-year-old craft beer fan said he's increasingly health conscious as he grows older. The Athletic Brewing Co. beer's low calorie count – just 45 per can – was a major draw, along with having the chance to enjoy the taste of beer for less than 0.5% alcohol by volume. Brown said he still enjoys his craft beers, but nonalcoholic beers have worked their way into the rotation. '(It) has been top of mind as I grow into my late 30s, going to 40s, making sure I'm here for my children and taking care of myself,' Brown told USA TODAY while at a public pool, sipping on a nonalcoholic beer and watching his kids swim. 'I think people, as millennials, we're all trying to stay young, stay fit, stay healthy, and the nonalcoholic beer trend kind of fits within that ethos.' It's a trend taking off across global markets. Beverage industry analysis firm IWSR found nonalcoholic beer volume jumped 9% in 2024 despite a 1% dip in global beverage alcohol volume. At this pace, nonalcoholic beer is forecast to surpass ale as the second-largest beer category by volume worldwide this year, behind only lagers. 'I would have expected that as alcohol holistically struggles in this current climate, this nonalcoholic beer at the very least would slow its growth. And yet we're not seeing that," Marten Lodewijks, President of IWSR U.S., told USA TODAY. As of 2024, nonalcoholic beer ranked No. 3 by IWSR by making up 2% of global volume, outranking wheat beers (1%) and stouts (1%). The beer faces a colossal gap below lagers, which is by far the largest beer category at 92% of global volume. Nonalcoholic beer sales are up Nonalcoholic beer sales have been on an upward trend since 2018, led by major markets like the U.S., Japan and Germany, according to IWSR data. Between 2019 and 2024, nonalcoholic beer volume in the U.S. grew 175%, propelling the country's ranking from the category's sixth-largest market to third-largest. It's gotten popular enough for Glen Fox, Anheuser-Busch endowed professor of malting and brewing sciences at the University of California, Davis, to add nonalcoholic beer to his teaching program this year. "We're brewing our own nonalcoholic beer for the students to look at, to get that experience," Fox said. "We want to be sure that we understand the process, educate the new brewers, so that they have a good understanding before they go and get a job in the industry." Why is nonalcoholic beer becoming more popular? Experts pointed to waning alcohol sales and growing health concerns as major drivers. Former U.S. Surgeon General Dr. Vivek Murthy in January released an advisory warning of the direct link between alcohol consumption and increased cancer risk. That same month, advertising and sales measurement technology firm NCSolutions released a survey that found 49% of Americans planned to drink less in 2025, up from 41% in 2024. With roughly 0.5% alcohol by volume among most brands, nonalcoholic beer has proved to be an appealing alternative. Especially as the messaging around nonalcoholic beer has shifted to broaden its appeal, according to Dave Williams, vice president of analytics and insight for Bump Williams Consulting, a Connecticut firm that specializes in the alcoholic beverage industry. No longer is the drink viewed as the humdrum option for people who can't consume alcohol, whether that's because they're in recovery or pregnant, he said. "They broke down the stigma surrounding holding a nonalcoholic beer or beverage. ... There is a whole crop of consumers out there that are showing interest in this nonalcoholic alternative," Williams said. 'Now, you can still enjoy beer, feel like you're part of the moment, part of the group, part of the occasion, without having to incorporate any of your perceived objections or obstacles to the alcoholic side of it.' What are Americans drinking in 2025? Consumers are chasing moderation. And unlike regular beer, Lodewijks noted nonalcoholic beers can be sipped during a lunch break at work or – as demonstrated by Brown – public settings that are typically alcohol-free. More variety has likely helped, with new entrants like Athletic Brewing Co., which launched in 2018, and nonalcoholic alternatives to most of the top beer brands, including Heineken 0.0 and Corona Non-alcoholic. Fox of the University of California, Davis, said the taste has also come a long way compared with nonalcoholic beers sold 50 years ago. 'The process at the time removed some flavor when they removed the alcohol,' he said. 'But with the engineering and the way we can brew these now, that's a thing of the past. There are really tasty, flavorsome, nonalcoholic beers.' Fox warned that if choosing nonalcoholic beer, it's better to buy canned or bottled. The alcohol in beer acts as a preservative that prevents the growth of microbes; with less alcohol, nonalcoholic beer served on draft can be more susceptible to spoilage and pathogens. 'You're relying on the pub to keep their lines clean,' he said. 'Be careful getting if you're getting it off the tap. Ask questions about how old it is, when they cleaned their line.'
