WASTED by Potato Head Taps Max Lamb For Its First Homeware Collection
WASTED byPotato Headhas unveiled Collection 001, a new homeware line co-designed with British innovatorMax Lamb. This debut capsule transforms local waste into functional art, marrying Potato Head's 'Good Times, Do Good' ethos with Lamb's experimental, process-driven approach. Handmade in Bali by skilled local artisans, the collection embraces Indonesia's rich craft heritage while supporting the island's ambitious 99.5% landfill diversion rate.
Spanning eight material families – from recycled HDPE plastics and natural dyes extracted from composted botanicals to retired hotel linens, mouth-blown glass, used cooking oils, salvaged ceramics, Styrofoam-oyster shell composites and hand-woven Balinese bamboo – the range reimagines waste as a creative resource. Employing techniques such as marigold and indigo dyeing, ceramic glazing, plastic casting, traditional weaving, and glassblowing, the collection reveals the inherent textures and colors of reclaimed materials. The result is a suite of objects, from marbled plastic chairs and refillable candles to bamboo lounge seating and hand-shaped ceramic vessels, that are both functional and poetic.
Rooted in years of in-house research and the island-wide Community Waste Project, Collection 001 exemplifies a closed-loop design system that redefines material value and provenance. Each piece is one-of-a-kind, underscoring the importance of locality, process and human craftsmanship. As Max Lamb observes, 'Designers have a responsibility to justify every product we bring into the world.' Through WASTED's scalable, place-based approach, Potato Head offers a replicable blueprint for circular creativity and conscious living.
Collection 001 launchesonlineon August 4 at 8 a.m. GMT/4 a.m. EST and in select stores from August 8, 2025.
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