How much did this Indian-American couple really spend on their viral NYC baraat at Wall street

Time of India

2 days ago

credit: Instagram/marketing.growmatics
Imagine a wedding taking place in New York. Sounds like a dream, doesn't it? in the very place that is synonymous with luxury, fashion, and influence. Well, maybe for us it might be a distant dream, but not for this trending couple on Instagram who got the famous wall-street shut down for their 400-guest baraat and booked 28 other locations across the city, transforming New York into their sprawling wedding playground.
Varun Navani, a tech entrepreneur and CEO of an AI platform called Rolai, married Amanda soll, a legal compliance director in New york city, this couple didn't just host a wedding; they staged a cultural spectacle that temporarily transformed the heart of the Financial District into a vibrant, pulsating Indian celebration. A wedding so grand that it wasn't just confined to a single ballroom or banquet hall; instead, for a span of 4 days, the couple and their 400 guests moved across 28 distinct venues in New York, including iconic Wall street reportedly paying between $25,000 and $66,000 per location for the necessary arrangements.
With the Conrad Hotel hosting the initial intimate settings, the celebrations gradually escalated to a high-octane sangeet at The Glasshouse prior to the grand procession of the baraat, spearheaded by Varun, who rode in on an elderly white car marching through Wall Street. For hours, the usually busy financial district was converted into a dancing arena, with hundreds of partygoers dancing among the skyscrapers, disrupting traffic, and creating social media craziness.
The couple obtained 28 permits from New York City to stage events across the city, a remarkable logistical achievement that highlights the magnitude of this celebration. Every permit enabled them to close down streets to ensure the safety of their guests while developing an immersive experience that blended their cultural heritage with the city's urban rhythm.
Amanda stunned in a Sabyasachi Mukherjee-designed red lehenga with delicate golden work, and Varun suited her with an ivory-colored sherwani, both capturing an effortless fusion of tradition and fashion.
Their nuptials led to a Jewish ceremony at Cipriani Wall Street, followed by after-parties that kept the party going well into the early morning.
This wedding is not only a sumptuous affair; it's a rich declaration of the way contemporary couples are rewriting matrimonial tradition—mixing cultures, defying conventions, and leaving their imprint on the world's most vibrant cities. Varun and Amanda's festivities didn't merely generate headlines; they infused New York City with the essence of love and togetherness.
As the baraat videos keep going viral, there is one certainty: this is no ordinary wedding. It's a spectacle that redefines the celebration of love: 28 venues, a city, and thousands of memories.
Are we forgetting to address a bigger question here? Are such weddings losing touch with their roots?
In an era where weddings are increasingly influenced by social media validation and viral moments, some worry that couples may prioritize flash over substance, reducing sacred ceremonies to performative events. While innovation and personalization are important, this trend begs the question: are such weddings truly celebrating union and heritage, or simply staging an opulent production?