Grupo Werthein invests $40 million into new generative AI company
May 21 (Reuters) - Argentina-based investment group Grupo Werthein launched Illumia, a humanized generative AI service, with an initial investment of $40 million, the company said on Wednesday.
The investment represents an advancement in AI technology, particularly in enhancing personalized interactions between businesses and their customers.
The firm will use a combination of AI tools and expertise from existing companies to provide solutions for sales, customer support and other interactions.
"We aim to use generative artificial intelligence with digital assistants that can converse the same way humans can," Daniel Figueirido, chief executive of Illumia, told Reuters.
"The key to the kingdom with this kind of investment is how do I combine each of these different platforms and technologies," he added.
A recent Reuters study, opens new tab found that 56% of Latin American respondents are excited about the technology, though 50% of them have privacy and confidentiality concerns.
Illumia has provided services to Worthein-controlled firms in Latin America and some third-party clients, said Figueirido, though he envisions Illumia expanding beyond its existing footprint in the region.
Grupo Werthein is a Latin American holdings company with a portfolio that spans technology, media, entertainment, and other industries. The portfolio includes DirectTV Latin America and Sky Brazil.
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