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Cook This: 3 recipes for living your 'guest life' from What Can I Bring?, including peach and ginger upside-down cake

Cook This: 3 recipes for living your 'guest life' from What Can I Bring?, including peach and ginger upside-down cake

National Post2 days ago
Our cookbook of the week is What Can I Bring? by food writer, recipe developer and cookbook author Casey Elsass.
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To say Casey Elsass is no stranger to writing cookbooks would be an understatement. What Can I Bring? (Union Square & Co., 2025) is technically his 20th title — his first solo effort after co-authoring and ghost-writing 19 others. Not one to rest on his laurels, Elsass has four more cookbooks coming out this fall and next spring, with other projects on the horizon. As much as he enjoys writing for and with others, though, the experience of going it alone was freeing.
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'It was really nice to be able to write as myself for the first time. That felt incredible. It was great to work on my own timeline. It was great to bring all of those experiences from the 19 times at bat when my name was on the cover and the pressure was really on,' says Elsass, laughing.
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Elsass filled What Can I Bring? with 75 recipes for living 'your guest life': dips, drinks, salads, brunch, breads, not one but two dessert chapters (one on 'MVPs' cookies, bars, pie and ice cream, and the other on cakes), and homemade edible gifts.
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He came up with the idea of focusing on winning dishes to take to parties during the pandemic. 'I really took advantage of getting together and being in community, and I didn't realize that until it wasn't an option anymore, and I missed it so much.'
Elsass kept the project on the back burner, secretly filling a Google Doc with ideas. Writing his own cookbook wasn't always a dream, but it became one. After quietly working on it in small ways, he told his boyfriend, artist Pacifico Silano, about the concept one night at dinner. Elsass called his agent in the morning, and they sold the proposal within a month.
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In 2019, after selling his hot sauce, maple syrup and honey company, Bushwick Kitchen, Elsass started writing cookbooks in earnest. (His very first foray was a 2016 Short Stack edition on maple syrup.) It took time to figure out the pacing of projects to build a sustainable career, but Elsass has carved out a space in the food world that brings him joy.
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'I feel very lucky that I wake up excited for my work every day,' says Elsass. 'Almost everybody I work with has always dreamed of having a cookbook, and then I get to be with them in a very intimate way as that dream becomes a reality for them, and that is such a special gift.'
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Working with so many people, understanding their palates and points of view, has shaped Elsass's cooking. 'They've influenced me in a thousand tiny little ways. Their fingerprints are all over this book in little decisions here and there.'
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Take chef Jeremy Salamon's Hungarian and Jewish cookbook Second Generation (HarperCollins Publishers, 2024), which Elsass worked on. Since desserts are so central to Hungarian cuisine, Salamon felt they warranted two chapters. When Elsass was putting together the proposal for What Can I Bring?, he knew he would do the same because 'Just bring dessert' is such a common host refrain.
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Was Fantastic Four's plot spoiled by trailers? Insiders say reveals are there on purpose
Was Fantastic Four's plot spoiled by trailers? Insiders say reveals are there on purpose

CBC

time6 hours ago

  • CBC

Was Fantastic Four's plot spoiled by trailers? Insiders say reveals are there on purpose

The excitement was high when Marvel Studios ' Fantastic Four: First Steps stormed into theatres in July. Many fans were eager to see the iconic quartet of heroes on film for the first time since 2015. But for some, the thrill was dampened by an unexpected foe: spoilers. Fans like Tyler (Sooplex) Williams took to social media to say that Marvel is "over-marketing" First Steps, while others on Reddit claimed they'd "already seen the whole thing" due to the overwhelming amount of trailers, clips and even toys released ahead of time. Trailers released in the months leading up to its debut had revealed key plot points — including that during the film's events, Invisible Woman (Sue Storm, played by Vanessa Kirby) gives birth to her son, Franklin. The drops didn't stop there. "In the early trailers, you don't know that the big villain [Galactus] wants the baby. And people were upset to find that out in a later trailer," film critic Rad Simonpillai told Day 6 's host Brent Bambury. Viewers who saw this teaser weren't happy, with some saying, "This seems like a very important moment, they're showing too much now." However, while viewers might see these moments as spoilers, one industry insider says the decisions behind them are anything but careless. Jim Fredrick, a professor of entertainment marketing at Chapman University in Orange, Calif., says there's a strategy behind every second of footage shown before release. "I don't think marketers of films set out to give away secrets in a movie, that's not our goal," he said. "Our goal is to try to get the most people to come [to] that first opening weekend to a movie theatre." 'Spoilers' play an important role Fredrick has experience with both the creative and strategic sides of making film trailers. His 40 year career in the industry includes cutting trailers and leading marketing at Castle Rock Entertainment, Warner Bros. and Sony Screen Gems. He's also the author of Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops. He says the push to reveal more in trailers stems in part from a shift in how audiences choose what to watch. "It used to be that if you had a big movie star, that was enough. If Adam Sandler made a movie, and you're an Adam Sandler fan, you're going to go," he said. WATCH | CBC's Eli Glasner reviews Fantastic Four: First Steps The Fantastic Four: First Steps not 'fantastical enough,' says CBC's Eli Glasner 9 days ago Fantastic Four: First Steps, the latest release from Marvel Studios, stars Pedro Pascal, Vanessa Kirby, Joseph Quinn and Ebon Moss-Bachrach as the iconic superhero team. According to CBC's Eli Glasner, the film is 'a little more serious and a little more earnest' and lacks certain fantastical elements present in the original comics. Now, trailers have to work harder to sell a film, and marketers must clearly communicate what makes a film appealing to persuade audiences to watch it. "When you have the luxury of a star way back when, you could be more secretive, you could be more ambiguous on what your movie was about," he said. "You don't have that today." Tell me more, not less While studios may give general guidance to how trailers are made, Fredrick says the creative reins are usually given to the editors. "What you choose to tell and not tell has always been one of the main conundrums of being a trailer maker," he said. "I would go into a dark room by myself, watch the film a couple of times, take notes, write a script and start editing a trailer." Once a trailer passes internal reviews by marketing teams and filmmakers, it's then screened for members of the target audience, who watch and offer feedback. Perhaps ironically, Fredrick says the most common feedback is that trailers don't show enough, rather than reveal too much. "Usually, research suggests very strongly, 'You better tell the audience more,'" he said. 'A delicate dance' Fredrick recalls working on the trailer for The Shawshank Redemption as one of the more difficult marketing projects he's worked on. "It's always been a delicate dance between trying your best to persuade consumers to go see a film, and trying to maintain a certain degree of mystery and anticipation about a film," he said. The 1994 film, while critically acclaimed today, didn't offer obvious hooks to draw in a mainstream audience with an attention-grabbing trailer. "It was set in a prison, carried a dark and serious tone and was rated R," he said. The director, Frank Darabont, was adamant about not giving away main plot points, such as how the main character escapes the prison, and how he gets revenge with the cruel warden. "I had a blast cutting it, because the movie is filled with wonderful moments. But those moments and the story had a lot of obstacles to get the general public interested in going to see it," he said. Does First Steps stumble? Simonpillai doesn't believe the Fantastic Four trailers truly spoiled the film's magic. In fact, he believes that the film's biggest strengths lie not in its twists, but in its visuals and performances. "There's so much pleasure in its visual aesthetic and its retro-futuristic version of Manhattan in the '60s," he said. And it's the cast that gave the film its lasting resonance. "They're playing very archetypal characters, but this cast is so good that they give it a beating heart," said Simonpillai. "Everything that's really good about this movie that makes it stand apart as a fun, almost Star Trek-y adventure is not gonna be spoiled."

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