GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success
The success behind an omnichannel campaign for Huawei – which witnessed GroupM, JCDecaux Play+ and Blis collaborate – was recently revealed at the JCDecaux Play+ programmatic launch event in Dubai.
The campaign, specially tailored for the launch of Huawei's luxury phone Mate XT, aimed to position the device as a premium offering and raise awareness among the brand's target audience segments.
Huawei's primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising.
Yasmine Al-Turk, Advanced DOOH and Digital Supply lead GrOUPM NEXUS from Group M, said, 'We believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands can significantly increase their conversion rates, paving the way for long-term growth.'
Success of the Huawei campaign
The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a cross-channel strategy to maximise efficiency and measurability.
As part of this, programmatically targeted ads were displayed at high-impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region and China land.
Dom Kozak, Director of Programmatic at JCDecaux Play+ said, 'Our successful partnership with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology, particularly when combined with other channels like mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.'
Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the precision targeting and engage audiences primed by the pDOOH exposure.
The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared with traditional DOOH advertising.
Karim Hassan, Commercial Director at Blis added, 'We are honoured to announce the success of the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment to facilitating seamless omnichannel experiences that reach the right users at the right time, securing quantifiable results for our clients.'
Mobile retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the engagement rate as compared to industry benchmarks.
The campaign's success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences with precision and impact, positioning it as a powerful new approach for premium brand launches.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Today
2 days ago
- Gulf Today
China's export curbs on rare earth minerals worry Europe
China is flexing its economic muscle in more senses than one. Its decision to restrict exports of the rare minerals and magnets has sent shivers down the spines of global automakers in Germany and in the United States. Rare earth minerals are needed in key sectors like car manufactures, semi-conductor industry, aerospace industry. The Chinese possess half of the global rare earth mineral reserves. The Chinese decision was mainly to counter US President Donald Trump's refusal to export crucial computer chips needed for AI, and the US' refusal to allow imports from Chinese chipmaker Huawei. More importantly, what has angered the Chinese is the refusal of student visas to Chinese students, and the cancellation of the visas of those who are students in American universities. Europe is caught in a crossfire in the trade war between the giants, the US and China. Europeans, as well as Americans, have suddenly realised that it is not such a good thing to depend on China for either rare earth minerals or even manufactured goods including cars. The West is desperately looking to reduce its dependence on China and it is seeking to diversify its supply chain. European Union (EU) Commissioner for Industrial Strategy Stephane Sejourne said, 'We must reduce our dependencies on all countries, particularly on a number of countries like China, on which we are more than 100 per cent dependent.' Meanwhile EU Trade Commissioner Maros Sefcovic said that he was in touch with his Chinese counterpart and they had agreed to clarify the rare earth minerals situation. Major automakers like Mercedes and BMW are claiming that they have enough inventories and their production schedules will not be affected. But it is clear that shortages are looming on the horizon. The US-China trade talks are quite crucial, even as American President Donald Trump wrote on his social media platform, Truth Social, 'I like President Xi of China, always have, and always will, but he is VERY TOUGH, AND EXTREMELY HARD TO MAKE A DEAL WITH.' Trump is blaming China for breaking the deal made in Geneva to roll back the tariffs that each side had imposed on the other, Trump reduced the tariffs from 145 per cent to 30 per cent, and China reduced it from 135 per cent. Mercedes-Benz production chief Jeorg Burzer said he was talking to top suppliers of the company about building 'buffer' stocks anticipating trouble in the future. He said that Mercedes is well stocked for now and production schedules are not affected. But automakers in Europe and America have aired their worries about the curbs on Chinese exports of the rare earth minerals. Many of the captains of industry are lobbying with their governments to solve the deadlock. Wolfgang Weber, CEO of Germany's electrical and digital industry association, ZVEI, said in an emailed statement, 'Companies currently feel abandoned by politicians and are partly looking for solutions to their difficult situation on their own in China.' Trump's declaration of the tariff war against America's trade partners had mostly caused quiet murmurs, and many countries from the EU and other countries like Japan are trying to work out a trade deal without crossing swords with the US. But China was not willing to take Trump's tariffs passively. It is aware that it has power enough to counter American tariffs with tariffs of its own. The Chinese have always been defiant of the Western world, even when they did not have the economic power they now have. There is of course the harsh fact. China needs the Western countries to maintain its economic growth. It is its exports to Western countries that have made it rich and powerful. Europe and US need the cheap labour of China, and China needs the Western markets. They have to strike a deal with each other.
TECHx
3 days ago
- TECHx
Huawei, Nafis Launch Emirati Talent Program
Home » Latest news » Huawei, Nafis Launch Emirati Talent Program Huawei, has announced a new partnership with the Emirati Talent Competitiveness Council (Nafis). The collaboration aims to launch a talent development program for young Emirati professionals. The initiative introduces an eight-week training course. It includes four weeks of intensive training in Dubai and four weeks of specialized technical training at Huawei's advanced facilities in Shenzhen, China. The program was revealed as a move to support the UAE's digital transformation goals. It focuses on leadership in the digital economy, industry innovation, and business growth strategies. According to Huawei UAE Board Director Jacky Zhang, the program combines Huawei's global expertise in 5G, cloud computing, and AI with the UAE's digital ambitions. Zhang stated, 'Through our partnership with Nafis, we're creating a transformative experience that equips Emirati talent to lead the region's tech future.' Huawei reported that the program provides both local context and global exposure. This ensures participants develop strong competencies aligned with national objectives. The training is designed to meet the evolving needs of the UAE's ICT sector. Participants will gain hands-on experience with advanced telecom technologies. Key technical areas include: 5G network architecture and deployment Cloud computing and AI applications Additionally, the program offers Huawei Certified ICT Professional (HCIP) certifications. These cover datacom core technology and big data analytics. Huawei emphasized that this initiative represents a major investment in Emirati talent. It aims to qualify Emirati professionals for leadership roles in the competitive tech workforce. The company also reported that the program helps bridge workforce supply-demand gaps. It supports long-term growth through a dynamic and skilled talent pipeline. Ultimately, the collaboration strengthens ties between global tech leaders and local institutions. It contributes to the UAE's goal of becoming a global technology hub.
TECHx
4 days ago
- TECHx
Huawei Care+ Gets Major Upgrade with More Coverage
Home » Tech in Daily Life » Huawei Care+ Gets Major Upgrade with More Coverage Huawei has announced a significant upgrade to its Huawei Care+ service. The enhanced plan now offers wider protection across a broad range of Huawei smart devices. The service covers smartphones, laptops, wearables, and audio products. With the new update, users can enjoy more peace of mind and long-term confidence when using their Huawei devices. One of the key features is the improved accidental damage protection. Huawei revealed that Huawei Care+ now includes support for multiple repair or replacement instances under long-term plans. In particular, the service now covers Huawei's foldable smartphones. A specialised screen protection plan ensures continued support for these advanced displays. Huawei also reported that the updated service aims to extend device lifespan and performance. Customers can now benefit from an extended warranty of up to two additional years on eligible devices. Another important feature is the battery replacement option. Under certain Huawei Care+ plans, users can get a one-time battery replacement if battery health drops below 85%. Additionally, Huawei has introduced a loss care service for audio products like the FreeBuds series. This new offering provides a replacement solution if one earbud is lost. The company highlighted that Huawei Care+ is built with customer convenience in mind. It features easy claim processes and low service fees for incidents covered under the plan. Huawei stated that the goal is to give users reliable protection without stress or high costs. • Accidental damage, battery, and screen protection included • FreeBuds users can now claim replacements for lost earbuds Overall, this marks a major step forward in Huawei's customer care efforts. The upgraded Huawei Care+ delivers a more complete and tailored protection plan for Huawei users.
