12 of the best Canadian beauty brands & products to shop in 2025: Makeup, skincare, anti-aging & more
Whether you're looking for skincare, makeup or anti-aging products, there are plenty of local beauty brands worth your attention. From science-backed skincare that delivers real results to luxurious cosmetics that celebrates natural beauty, Canadian brands are pushing boundaries and redefining beauty standards. Plus, with a focus on ethical sourcing and eco-conscious practices, you can feel good about supporting these homegrown heroes.
The beauty and self-care brand focuses on "feel-good moments" through their range of skincare products, which are both vegan and cruelty-free. Their products include face masks, eye masks, serums, cleansers, foot peels and bath bombs.
Recommendation: The Restoring Eye Masks are packed with retinol works to reduce the appearance of fine lines and hydrate the skin, while also revitalizing tired eyes and enhancing the skin's radiance. The masks are powered by a blend of sea moss, ceramide and fatty acids that are perfect for delicate under-eye skin.
Nudestix's motto is all about embracing natural beauty with minimal effort. They create easy-to-use, multi-purpose products like complexion sticks, eye pencils and lip crayons. Their signature stick formulas are designed for quick and easy application, making them perfect for on-the-go touch-ups. Furthermore, their products are enriched with vitamins, antioxidants and moisturizers for glowing skin.
Recommendation: The Intense Matte Lip Pencil + Cheek is a longwearing formula that provides up to six hours of smooth coverage. For a soft matte blush, you can also dab it on your cheeks.
Sahajan focuses on clean, effective products that promote healthy, radiant skin. The ingredients used include turmeric, triphala, gotu kola and moringa oil — each known for their therapeutic properties. They have a range of products ranging from cleansers, toners and serums to body and hair cair.
Recommendation: This Golden Milk Cleanser with Turmeric , Vitamin C + Black Cumin Seed Oil works to brighten and improve the skin's texture while also fading hyperpigmentation.
VivierSkin is a Canadian pharmaceutical-grade skincare brand known for its high-quality, effective products. The brand specializes in anti-aging and hyperpigmentation, but offers a comprehensive range of products, including cleansers, toners, serums, moisturizers, eye care and sun protection.
Recommendation: One of VivierSkin's bestselling products is the C E Peptides Serum. This multi-purpose antioxidant serum is designed to target signs of aging, and is made up of 10 per cent vitamin C, vitamin E and a combination of 3 proprietary peptides to protect, correct, brighten and nourish the skin.
IDC, which stands for Integrale Dermo Correction, is a Canadian skincare brand that focuses on anti-aging. They combine scientific innovation with luxurious textures to create products that deliver results.
Recommendation: Specifically designed to fight the signs of natural collagen loss, BOOST Collagen Pro visibly improves the volume and firmness of skin. It's packed with collagen precursor peptides and hyaluronic acid to fight signs of collagen loss for firmer, toned skin.
This ultra-popular beauty brand was founded in Toronto in 1984 and has a wide range of makeup products — but they're most famous for their iconic lipsticks and lip pencils.
Recommendation: The Lustreglass Sheer-Shine Lipstick is packed with moisturizing ingredients, like raspberry seed and extra virgin olive oil, to condition lips and leave them feeling softer and looking fuller. The colour also lasts up to eight hours.
This Indigenous-owned and founded company ia committed to empowering Indigenous youth and celebrating Indigenous representation in the beauty industry. They offer a range of colour cosmetics, including lipsticks, eyeshadows and highlighters that work on all skin tones.
Recommendation: The Courage Cream Lip & Cheek is richly pigmented and packed with moisturizing ingredients like lightweight jojoba oil, making for a smooth application. It's also clean and sustainable.
Radford uses clean, clinically-backed ingredients to create multi-use products aimed at simplifying your skincare routine.
Recommendation: This liquid highlighter features niacinamide to strengthen the skin barrier, and also contains soft light-reflecting particles for a smoothing, blurring effect.
Cake Beauty specializes in bath and body products, as well as hair care and skincare. They aim to create a playful pampering experience thanks to their sweet fragrances and unique textures.
Recommendation: The Cake Beauty Desserted Island Demerara Sugar-Oil Body Scrub is made up of demerara sugar, raw tahitian coconut and shea butter. The targeted scrub gets rid of dead skin, leading to a radiant glow.
Shoppers Drug Mart's in-house beauty brand offers a wide range of trendy and affordable makeup, beauty tools and accessories. T
Recommendation: The Best Of Pro Series Brush Set is the holy grail of brush sets. The limited-edition collection showcases seven premium, hand-crafted brushes made with luxurious vegan fibres.
Paume specializes in hand care, offering a range of products that cleanse, sanitize, exfoliate, hydrate and protect. They address concerns like dryness, aging and hyperpigmentation, while prioritizing sustainability and ethical practices.
Recommendation: The Probiotic Hand Balm is a fast-absorbing hand balm with natural probiotics and plant-based emollients to provide hydration and improve skin tone, elasticity and texture. The essential oils offer a woodsy, citrus scent.
In 1972, female entrepreneur Lise Watier founded this iconic Canadian beauty brand, which to this day often incorporates Canadian ingredients into their makeup, skincare and beauty products.
Recommendation: The Neiges Eau de Toilette Spray features a unique blend of white hyacinth, lily of the valley, Christmas rose, night-blooming jasmine, magnolia and orange blossom.
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People with gastrointestinal (GI) bleeding and menstrual bleeding are more susceptible to iron deficiency given the volume of blood that can be lost. Those who have 'low iron absorption' can develop iron deficiency. 'People who have celiac [disease] absorb low amounts of iron, and those people tend to absorb iron less effectively," Hou said. In addition, there are two types of iron, heme and nonheme iron that our bodies are able to absorb, coming from different food sources. With low amounts of either iron, it is possible to develop iron deficiency. 'Heme iron can be found in our blood and comes from animal sources, and nonheme iron means that sources are not from blood, like plant sources,' said Hou. As a result, the most common symptoms of iron deficiency have a high possibility to interrupt one's daily life. 'You start to feel dizziness, your heart rate starts to beat faster, you are more tired than usual,' Hou said. Other symptoms of iron deficiency can include: Headaches Hair loss Impaired immune function Irritability Depression Cold intolerance Restless leg syndrome Nail changes (thin, concave nails) What is the difference between iron depletion, deficiency and anemia? People with low iron can develop different conditions, like iron deficiency, iron depletion and anemia. 'Iron depletion means that the storage in our body has run out, and you don't necessarily feel a lot of the symptoms,' said Hou. 'With iron deficiency, you start to feel the common symptoms. With anemia, there is a lower amount of hypochromic in your body and the red blood cells change." Our bodies need iron to produce hemoglobin, a protein in red blood cells. Red blood cells help carry oxygen to the rest of our body. According to the American Red Cross, approximately 70 per cent of our body's iron is found in hemoglobin. If iron deficiency isn't treated properly, it can impact our production of hemoglobin. This would be a sign that a person's iron stores are so low they are now considered anemic. What are the symptoms of anemia? People with anemia may experience symptoms like: Extreme fatigue Weakness Pale skin Dizziness and/or lightheadedness Craving for ice, dirt Poor appetite Brittle nails Who is at risk for iron deficiency? Women are more likely to develop iron deficiency due to the amount of blood that can be lost during a menstrual cycle, along with women who aer pregnant and breastfeeding. Hou also noted athletes, particularly female athletes, can be high-risk for iron deficiency. 'Athletes in general have higher iron requirements. You lose iron through your sweat, so during exercise you lose iron through that,' she said. 'Teenagers already have higher iron requirements because they are growing, iron is something that is being used when making bodily tissues, so that is already high. Younger female athletes probably first started their menstruation and therefore experience blood loss.' Hou also pointed out that vegetarians and vegans are a 'high risk population' to iron deficiency because they mostly consume foods nonheme iron, which is less "efficiently' stored in our bodies. Foods high in iron Heme sources of iron, which are found in animal-based foods, include: Red meat (beef, lamb, pork) Poultry Liver/kidney meats Seafood Shellfish Non-heme sources of iron for people who want to eat less meat: Nuts Legumes Leafy greens Tofu Beans/soybeans Seeds How can iron deficiency be managed? According to Hou, one of the best ways to alleviate the symptoms of iron deficiency is to undergo a diet change that involves higher intake of iron. It it can take up to six months to feel a difference, so boosting one's iron levels is not just a one-and-done task. 'It's not like you eat a high-iron meal and tomorrow it will all go back to normal, it takes time,' she said. Having your iron levels assessed by a medical professional is key. Your healthcare provider may suggest supplements or further treatment based on the results. Understanding iron supplements There are several different kinds of iron supplements that vary in the amount of elemental iron they provide by weight. Ferrous sulfate: 20 per cent elemental iron Ferrous gluconate: 12 per cent elemental iron Ferric citrate: Approximately 21 per cent elemental iron Ferrous fumarate: 33% elemental iron Ferric sulfate: Approximately 27% elemental iron Although the elemental iron levels may vary by product, it should be readily available on the product's label. Depending on your doctor's recommended dosage, it can take anywhere from one to four weeks to feel better. How to properly take iron supplements It's important to take your iron supplements as prescribed by your healthcare provider. There are some common mistakes that people make which could be impacting the effectiveness of your supplements. Iron supplements should be taken on an empty stomach approximately one to two hours before meals. Similarly, you should avoid drinking milk or caffeine (coffee, tea or cola) for approximately two hours after taking your supplements, since they can impact how your body absorbs iron. Taking your supplements with foods high in vitamin C can help your body absorb iron. Always ask your doctor how iron supplements can interfere with other medications you're taking. For example, iron supplements can prevent the body from absorbing certain medications that treat high blood pressure and osteoporosis. You may need to adjust how and when you're taking your medications. Iron supplement side effects Iron supplements can potentially cause side effects like: Stomachaches (your healthcare provider may recommend taking supplements with food ) Nausea Diarrhea Darkened stool Heartburn
