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Lego goes local with Vietnam and US plants to curb tariff risks

Lego goes local with Vietnam and US plants to curb tariff risks

Nikkei Asia27-04-2025

HANOI -- Lego Group's second Asian production center has opened in Vietnam amid mounting trade tensions, underscoring the Danish toy maker's growing emphasis on local manufacturing that could mitigate the risks posed by U.S. tariffs.
During a visit to the new facility in Binh Duong province for its April 9 opening, Lego CEO Niels Christiansen said that "building a factory here was a very good choice," adding that point had been confirmed on "several occasions" over the past three years.

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