Latest news with #LegoGroup
South China Morning Post
2 days ago
- Entertainment
- South China Morning Post
China's first Legoland opens in Shanghai
A giant 26-metre (85-foot) Lego figure named Dada welcomed visitors to the new Legoland resort in Shanghai. The resort, which opened on July 5, is the first in China. It is one of 11 parks worldwide and was built with 85 million Lego bricks. Among the main attractions is Miniland, which replicates well-known sights using Lego bricks. It features landmarks across China, like Beijing's Temple of Heaven and Shanghai's Bund waterfront. There is also a boat tour through a historic Chinese water town built with Lego bricks. 'My first impression is it is a good recreation, like a real fairyland of Lego,' said Ji Yujia, a Lego fan who visited on opening day. The resort was developed in conjunction with the Shanghai government by Merlin Entertainments and the Lego Group. The resort also features performances by Legoland characters. Tickets start at 319 yuan (HK$349 or US$44).
CNET
6 days ago
- Entertainment
- CNET
Queue the Nostalgia, Lego Nintendo Game Boy Is Here With the Perfect Set for Ultimate Fans
Lego's Game Boy just debuted at San Diego Comic-Con and fans of Nintendo and Lego alike are stoked with this impressive new set. It looks stunning, is nearly to scale and has some changeable elements worth getting excited about. The 421-piece build is perfect for fans of classic video games and now you can preorder the set at Amazon or Lego. It's priced at $60 and will be released officially Oct. 1., which means you (or someone you love) could get this build in time for the holidays. This build has all the details you'd expect, from the A/B buttons and control panel to a volume dial on the side. It even has the Game Pak slot and comes with Lego versions of the iconic Super Mario Land and The Legend of Zelda: Link's Awakening Game Paks as part of the build. Additionally, you can choose from three display options: the Nintendo start screen or a still from one of the included Game Paks. Even better? You can load one of the Game Pak cartridges into the Game Pak slot like you would with a real Game Boy and display the other on a stand beside the handheld console replica. Why this deal matters This Lego replica of the Nintendo Game Boy is a great addition to your collection and makes for the perfect display in a game room, office or den. Collectable sets like these tend to sell out once they are officially released, so getting your preorder in now is a good idea.
BBC News
15-07-2025
- Entertainment
- BBC News
What is YOUR favourite toy or game?
Toys have been bringing joy to children all over the world for can provide hours of fun and entertainment and are a way to bring people have you ever asked yourself which ones are the best?Well, toy seller Hamleys has put together its very own list of the top 100 toys of all time. It was created to mark the retailer's 265th anniversary. Read on to find out more about some of the toys being celebrated. Lego Did you know the modern Lego brick, known for its bright colours and the tubes and studs that allow the pieces to be connected together, was first released back in 1958?The Lego brick was created in Denmark by Godtfred Kirk took over from his father, Ole Kirk Kristiansen, who founded the Lego Group in 1932. Lego has gone on to be hugely successful, with millions of sets sold each year. The brand has even expanded out to Legoland parks, with 10 locations around the world. Hula hoops, spinning tops and marbles Have you ever played with hula hoops, marbles or spinning tops?These old-school toys may make you think of your grandparents, but despite being around for a very long time, they're still enjoyed by lots of children today. The popularity of toys like this largely comes down to how simple they are to play with. They can be used in lots of different ways, and different countries have their own unique games and rules for them. Rubik's Cube Have you ever tried to solve a Rubik's Cube?It was invented in 1974 by a Hungarian architecture professor called Ernő went on to use the cube to teach his students about three-dimensional originally named it the Magic Cube, and this was later changed to the Rubik's Cube in 1980. Over 500 million of them have been sold worldwide, making it the best-selling puzzle toy. Barbie Around one billion Barbie dolls are believed to have been sold around the world since it was first released in world-famous doll was created by American inventor Ruth Handler, and 350,000 were sold in the first year alone. But it wasn't plain sailing for the inventor. She experienced some pushback from people who weren't happy about the idea of a more grown-up looking doll. They thought women wouldn't want to buy it, but that didn't turn out to be the case. Millions of Barbies are sold every year, with many of the newer releases focusing on diversity and inclusivity. Monopoly Monopoly is one of the most popular board games in history. Did you know that it started out as the Landlord's Game all the way back in 1904?It was designed and patented by an American stenographer and feminist called Lizzie Magie, although its creation is often linked to a man called Charles Darrow. He released his own version of the game under the name Monopoly, which first sold in 1935. Over 250 million Monopoly games have been sold since its release. Tamagotchi Have you ever seen one of these before?It's called a Tamagotchi and was first released in Japan in was launched worldwide the following year. Tamagotchis are virtual pets people can look after. The pocket-sized, egg-shaped devices became hugely popular during the late 90s, with lots of school kids playing with them together. The toy has made a comeback in recent years, largely thanks to Gen Z. Furby The Furby first burst onto the toy scene in the late 90s, and quickly became a hit, with over 40 million sold within the first three years of them launching. The toy was created by inventors Dave Hampton and Caleb Chung. The first Furby had infrared eyes which allowed them to communicate with each were popular, as people loved being able to interact with the robotic even made appearances in TV shows like The Simpsons. Nintendo Game Boy The Nintendo Switch is hugely popular today, but many years before its invention, another handheld games console was the sought-after toy. The Nintendo Game Boy was first released in Japan in 1989 and came to Europe the following year. The tiny console changed the world of video gaming forever, allowing people to play games like Tetris, Super Mario and Pokémon on the go. We want to know - what is your favourite toy or game and why? You can let us know in the comments below.
The Star
15-07-2025
- Business
- The Star
Lego doubling down on China market
The opening of Legoland Shanghai Resort on July 5 has been key to Lego Group's long-term strategy in China, marking a major milestone in its efforts to build a full ecosystem — from retail and brand experiences to product innovation and education. The move has also showcased the group's strong commitment to its development in China. The $550 million resort, China's first and the largest Legoland park at the time of opening, is the result of collaboration between Shanghai Jinshan Urban Construction Investment Group, UK-based Merlin Entertainments Group, Denmark's KIRKBI Invest A/S under KIRKBI, the parent company of Lego Group, and Chinese media and entertainment conglomerate CMC Inc. The 318,000-square-meter resort boasts eight themed lands with more than 75 interactive rides, shows and attractions, as well as thousands of models built using over 85 million Lego bricks. "It's part of our strategy to have kind of the full ecosystem," said Niels B. Christiansen, president and CEO of Lego Group. "It's important for the brand to create experiences like this." "Would we like to have more over time? Yes, we would," he added. "But this Legoland Shanghai has been on the way for almost 10 years. It's a big thing — making a park like this. You don't just decide it and build it." Christiansen believes Legoland brings something distinctive to the entertainment and theme parks landscape in China, which include leading global players Shanghai Disney Resort and Universal Beijing Resort. "A Legoland resort makes a difference," he said. "We have attractions, and you can go on a roller coaster. But you can also go into mini land, and suddenly you have the Shanghai skyline in amazing size just in front of you." With around 450 stores and a growing digital presence, the world's leading toy company views China — home to 200 million children — as one of its most strategically important markets. "Now we are in China with all the different elements of the Lego brand — including building brands, product retail channels and resort," Christiansen said. "An investment like the one in this resort kind of shows our commitment to the Chinese market." "I have no doubts about the long-term growth prospects of China — both as a global economy and for the Lego Group in China." The company has returned to growth in the Chinese market in the first half of 2025 after a flat performance last year and is rolling out new initiatives to deepen its reach. "We've been able to maintain strong growth, which is really a privilege," Christiansen said. "Opening a resort like this and bringing that to consumers — our vision is clearly to grow revenue and the business, but also to grow by reaching more consumers." To that end, Lego has launched brand events in China ranging from World Play Day to activations around botanical collections and Formula One. "We keep upgrading our stores and making sure that they fulfill what consumers are really looking for," he said. On its supply chain, while global manufacturers continue to face logistics volatility and tariff concerns, the group has remained resilient — thanks to a regionalised production strategy. The company manufactures closer to where demand is, both to ensure flexibility and to align with sustainability goals. "Many of the Lego sets that Chinese children will receive this festival season haven't even been produced yet," Christiansen said, "because we can manufacture them just in time, based on which ones are the most attractive sets". With two factories serving Asia, three in Europe, and one (soon to be two) in the Americas, Christiansen said: "We're not that dependent on tariffs and moving things around the world. In that sense, we've been able to deliver throughout this period." This system matters for a company with creativity and imagination like Lego. "We need to be both: extremely creative, and extremely precise," he said. One of the keys to drive the toymaker in continuous growth momentum is its culture of experimentation and synchronised investment across brand, products and channels. "If you invest in all three things at the same time, you have a much better chance," he said. "It's not enough to invest in products if your channels and brand are not strong." The global toy market has seen renewed momentum in collectibles — led by players like China's Pop Mart, the maker of Labubu. Pop Mart has over 530 stores worldwide, an amusement park in Beijing, and 46 million shopping members. According to Clifton Chiu, senior analyst of Euromonitor International, Pop Mart's sustained success has seen it gain about 20 percent market share in the dolls and accessories market in China and 0.5 percent in the world, which is significant considering it is competing in the same space as Barbie. Lego has continued to be the biggest player in the construction toys market for kidults. In response to the fast rise of the Chinese toymaker, Christiansen said Lego Group is watching the trend with interest but remains focused on long-term brand integrity. "What we're seeing right now is that Pop Mart and collectibles are growing quite rapidly, but they're not taking away from the building or construction part of it," he said. "It's kind of the Lego Group and collectibles that are growing globally, which is a good thing." "Our part of the toy market is also growing pretty well. So we are following the trend, but I'm not too concerned that it will eat into our part of the market," he added. "We want to understand what it means to consumers so that we can tap into that experience as well." Lego already incorporates elements of collectibility in its sets — particularly in display-worthy licensed IP like Formula One — but Christiansen emphasised the company won't chase trends. "We will never compromise on the quality and the learning aspect of what we do," he said. "We don't just do something to do quick business. We want to do something sustainable over time." The rise of collectibles isn't new. "We're seeing that collectible trend all over the world …trading cards, and a lot of similar things where you buy something blind and get excited about what it is," he said. "It's a category that has historically appeared once in a while, stayed popular for three or four years, then became a little less exciting for a period, and then reemerged in a different setting." What would be new, he said, is seeing the collectible experience done "the Lego way" — creative, sustainable and built to last. - China Daily/ANN
Forbes
09-07-2025
- Automotive
- Forbes
The Best Prime Day Lego Deals: Save Up To 57% On A New Set
Legos are an all-time classic toy. They're engaging, encourage creative thinking and come in a massive variety of themes and styles, so you're almost guaranteed to find a set to please anyone. With the best Prime Day Lego deals, you can save up to 57% on a wide selection, from this impressive Lego Icons Boutique Hotel Model Kit to the versatile Lego Classic Large Creative Brick Box for open-ended fun. With the best Prime Day Lego deals, you can save up to 57% on sets that provide hours of fun for the ... More whole family. ILLUSTRATION: FORBES / PHOTOS: RETAILER To find the best Prime Day Lego deals, our experienced deals team has compiled a list of top deals based on extensive research into price history. We'll continue to update this page frequently with the latest offers, so be sure to check back throughout the four-day event. You can also browse our favorite Prime Day 2025 deals across all categories, as well as the best Prime Day baby deals , which include toys, strollers and more. This Lego set includes all the components to build a delivery truck, right down to a detailed sleeper cab. The kit also comes with four figures and a forklift toy. Lego recommends this set for builders ages 8 and up. Note, this is the best price we've ever seen for the Lego City Yellow Delivery Truck Toy. If you're looking for a Lego set for preschool-aged children, this is the best price we've seen on this cars and trucks kit since April. It includes three wheelbases to create your own cars, two figures and a little bumblebee. There are 80 pieces in total, and it's recommended for children 18 months and up. Get all the essentials to create your own fire rescue team—complete with two figurines, a plane and a wildlife setting—for the best price we've spotted this year. Plane lovers age 6 and up can have tons of fun with this interactive kit. Speaking of crowd pleasers, kids and space opera-loving adults should enjoy putting this one together from the iconic Star Wars: A New Hope . You have everything you need to build an Imperial Star Destroyer alongside seven classic characters, including Darth Vader. This discount matches the lowest price we've seen for this set. This charming Lego set for adults contains 3,066 pieces that create a luxurious hotel, which is part of the modular buildings collection. There are five sections to build (the guest rooms, the penthouse suite, the lobby, the terrace and the grand staircase), all of which include an impressive amount of detail. You can also arrange the seven minifigures that come with the set throughout the many rooms in the hotel. This deal matches the lowest price we've ever seen on this creative brick box. Ideal for ages 4 and up, the set features 790 pieces in 33 different colors to encourage creative thinking. It also comes in a handy storage container—a major plus for keeping stray pieces out of the way. Just in time for the newest Blockbuster's release, this Jurassic World bundle pays homage to earlier iterations. The set includes two dinosaurs, two figures, a bike, a truck and a trap—perfect for the dinosaur lover in your family. Easy-to-follow instructions are included in the set, suitable for kids ages 6 and up. This discount is the best price we've seen for this kit since mid-2024. If you're looking for more of a challenge, this intricate set recreates one of the world's most powerful cranes. There are 2,883 pieces, and the fully assembled machine measures over 38 inches in height. This is the lowest price we've seen for the set, so take advantage of the discount while it's available. This set includes everything needed to build a mini blue monster truck, including a driver minifigure. It's currently the lowest price ever, so if you have a truck enthusiast in your life, add this to your cart while it's still on sale.
