50 Exceedingly Useful Products From Small Businesses On Amazon You Might Not Know About

Buzz Feed

25-05-2025

Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car's cup holder, but can get tossed into your bag worry-free!
Joesoef's pharmaceutical-grade anti-acne sulfur soap that people with acne, rosacea, dermatitis, and clogged pores swear by for helping clear their skin and relieve the tenderness. A lot of reviewers noted that they found this specific product after their dermatologists recommended it to them!
A fast-acting, plant-based Keurig machine cleaning kit you can use to get rid of all the crusted-on grinds and residue that are *definitely* affecting the taste of your coffee, even if you haven't noticed over time. It works in less than five minutes, and has enough product to keep your Keurig running clean and smooth for a full year.
MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
A magnetic dry erase chore chart perfect for family households or roommates — this lets you assign each person responsibilities on a daily or and weekly basis, so you're no longer dealing overflowing trash, dirty dishes, and a whole lot of, "No, it's YOUR turn" arguments.
"Gloves In A Bottle," aka the hero of anyone with dry, cracked hands — this game-changing lotion not only helps heal your skin, but actively protects it for four to twelve hours, even through repeated hand washes. Reviewers with eczema or those who have to sanitize frequently for work swear by this!
A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
A set of coin-sized Portawipes, which are compressed towelettes you can expand in an instant to use as a face towel, toilet paper, or sturdy napkin while you're on the go. (Psst — this is a must-have that a lot of parents SWEAR by.
A guided visual sloth "breathing partner" you can use for meditation and calm to shift your mindset. This is designed to guide you through either the popular 4/7/8 or 5/5 "calming breaths" to help reduce stress and anxiety, using colors that fade in and out softly as cues. Bonus: it's kid-friendly!
A deep exfoliating shower back scrubber so soothing and effective that it won't be long before all your friends are like, "Wow, remember when they talked about something other than how squeaky clean their back feels?" A lot of reviewers with dry skin and keratosis pilaris swear by this for relief!
A "Lifty Loo" toilet seat handle to keep things germ-free when you're lifting the toilet seat up and down — even your toilet seat deserves to accessorize!! And these come with an adhesive that make them super easy to install.
A NeeDoh Gummy Bear, another new release from the *elite* Needoh sensory fidget toy line. This one features a jelly-like filling with an oh-so-satisfying squuuiiiiiish factor that will make it your favorite lil' glob in no time.
A pair of wireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without worrying about losing or damaging them on long trips. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price.
A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grime, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time.
An easily installed, stick-on fogless shower mirror so you can shave right in the shower and save yourself some time. Reviewers also love to install this outside their showers to do beauty and skincare routines easily if the Big Mirror is full of fog from a long shower!
A set of crease-preventing spiral hair ties that not only give your pony that delightful ~oomph~ to elevate it, but stay locked in place. They're also waterproof, which makes them great for exercise (as much as we all love a soggy hair tie on our wrist post-workout 🫠).
Teeccino, a sleep-deprived coffee lover's savior — this caffeine-free, acid-free strong herbal blend steeps like regular tea, but somehow mimics the taste of coffee so brilliantly that you'll get all the flavor and satisfaction without the insomnia of a late-night cuppa.
A travel "flossing" toothbrush with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
A handy dandy frying pan splatter screen for anyone whose love for sizzling bacon, fried chicken, and over-hard eggs is not quite as deep as their fear of PIPING HOT OIL flying on them. This one even has little "feet" installed, so you don't get grease on the counter when you set it down.
A SnapPower GuideLight to put all your night-lights out of business — this subtle but effective light installs under your outlets, so it will feel like little fairies are guiding you through the hall when it's dark at night. Reviewers love that with this clever installation, the light doesn't take up valuable outlet space!
A migraine relief beanie for when your brain decides it's going to rattle against your skull at the least convenient time possible. This gets icy *and* hot depending on what kind of relief you're looking for, and double as a sleep mask so you can block out harsh light or try to get some shut-eye for further relief.
A set of quick-drying Swedish reusable dish towels that save the environment *and* a whole lot of your time and money. Each of these lil' bubs is durable enough to replace 15 paper towel rolls, and the ultra-absorbent cellulose makes it so much easier to scrub with.
And a "Skoy Scrub," aka the secret weapon in your cleaning arsenal — this reusable, dishwasher-safe scrub is tough as nails on stains and grime, but safe to use without scratching or damaging non-stick pans, ceramic, glass, and cooktops.
An adjustable, reusable shopping bag organizer that will clear up so much chaos that the cabinet under your sink will handwrite you a thank you note.
A mobile "week away" dog gear bag for pet owners who like to keep themselves as efficient, organized, and well-prepared as possible. This waterproof bag includes two collapsible dog bowls and two lined pet food storage container bags that slide neatly inside and leave pleeeenty of room for other essentials, like leashes, toys, pee pads, and medication.
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
A pack of unscented SweatBlock wipes that work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic, to say the least. Reviewers especially swear by this for events that might bring on nervous sweating!
A pack of bodyweight exercise cards perfect for anyone who wants fitness results without big ole gym price tags. This pack comes with 50 different comprehensive exercises that are easy for beginners to understand, and challenging enough to make anyone feel the 🔥.
A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
A pickling starter kit complete with everything you need to start fermenting small batches of INFINITE delicious things, from the traditional cucumbers and onions to yummy sauerkraut and kimchi to adventurous watermelon and mango 😋 . (If you've never had pickled mango before ... THANK ME LATER.)
A set of super fast-acting retainer, denture, and Invisalign-cleaning tablets so your mouth can stay ~squeaky clean~ with almost zero effort. All you have to do it set these in a container with warm water and they'll be refreshed in 15 minutes!
A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
"Ever Toast," a wildly clever plate for toast and grilled sandwiches that keeps your meal elevated so it doesn't get all soggy on the bottom. Now you can take your time eating your toasted grub get that oh-so-satisfying CROOONNNCHHH in every bite.
A rotating shoe and accessory organizer for anyone who wants to appreciate their pieces even when they're *not* wearing them. This displays and organizes them so satisfyingly that you'll want to give it a little twirl every morning so you can be like, "Wow, I really do have excellent taste."
An under-desk cable management tray to hide the chaos of your cables underfoot *and* make it easier to unplug your tech (as much as we all love rooting around the floor of our open offices). Bonus — this uses a clamp, so no tools are necessary for easy installation!
A set of "Golden Glow" under-eye gels made with 24-karat gold collagen formulated to brighten, nourish, and soothe your under-eyes so you can get that sweet, sweet de-puffing relief (and look ~expensive~ while you're doing it).
A set of six rustic-style ceramic ramekins so versatile that you'll be putting them to WORK. Not only can you use these in your oven or air fryer to cook in smaller portions for lava cakes and egg bakes, but you can use them to serve ice cream, yogurt parfaits, dips, and snacks.
A laundry soap station that will help organize your space *and* serve as a handy drip tray for your detergent, so you don't have to lug that jumbo container like a lumberjack every time you need to squeeze a few suds out for a load. This also helps ensure you get every last drop out of the container!
A set of durable bed sheet organizers because boy HOWDY do they have a habit of unfolding themselves and mingling with other sheet sets when you stack them too high in the linen closet. Now, with these labeled boxes with little viewing panels, you can easily pluck whichever clean set of sheets you need without creating an entire circus of fabric in your closet.
A long-lasting, travel-friendly waterless lotion bar you can take on flights without worrying about lotion soaking into all your clothes. All you have to do is rub this quick-absorbing bar on your skin, and you'll have all the hydration and protection of moisturizer with none of the hassle.
A pack of clear disposable placemats a lot of parents *swear* by for traveling, so kids can go to clown town on the airplane or in restaurants with their snacks and art supplies without having to clean up a big mess after. This is also a great way to ensure you're eating and working off a germ-free surface!
A Shark Tank-featured phone battery-preserving thermal case to protect your phone from extreme cold *and* extreme heat, making it the ideal accessory for long days in the snow or in the heat. A lot of people who ski or go to festivals in the summer swear by these to keep their phones from automatically shutting off in "extreme temps!"
A fast-drying sink stone caddy you can prop your sponges or toothbrushes on and watch the magic happen — the water will "poof!" evaporate in less than two minutes, preventing your sink area from becoming a soggy, sudsy mess.
A scratch-free scraper tool so you can get all the pesky stickers, price tags, and residue off your belongings without wrecking them (or compromising your poor nails!). This also is a great option for cleaning grime that's hard to target, like caked-on food or build-up around your sink.
A Shark Tank-featured 2-in-1 travel bag and belt you can use not only as a chic, ultra-secure fanny pack, but an incredibly handy belt to secure backpacks and other belongings to your rolling suitcase on the go.
A Larq, a self-cleaning water bottle designed with UV-C LED tech that not only purifies water in 60 seconds, but cleans the inner surfaces of the bottle — which it can do up to a full month on a single charge. Reviewers swear by this for making their water taste better, and for keeping water icy cold for hours!
A cider making starter kit so easy to use that you'll have four bottles of wine, cider, or mead in just nine days — and then you can repeat the whole process all over again for more boozey deliciousness. You can use any juice you want, or you can access over 5,000 unique recipes through Brewsy, which also includes online support if you have any questions!