ONMT Partners with European Travel Association to Boost Moroccan Tourism
Through joint organization of various B2B events, communication campaigns, and study days with ECTAA, the tourism office will now gain access to ECTAA's network of approximately 80,000 European travel companies.
A statement from ECTAA noted that Morocco already enjoys popularity as a travel destination, particularly in the Benelux market (Belgium, Netherlands, Luxembourg).
The ONMT maintains a strong presence in the Belgian market, as the country served as the 'Host Country' for the Travel Awards last year, an event that brought together nearly 1,000 Belgian travel professionals.
Earlier this year, ONMT partnered with YelloSun to organize a sports tourism trip where about 20 travel European agents ran the Marrakech half-marathon.
In the statement, ECTAA's Secretary General Eric Drésin described Morocco as 'a reliable and inspiring partner' and 'the natural gateway to Africa.'
The collaboration aims to promote both iconic sites and lesser-known regions, with a focus on 'sustainable travel' — one of Morocco's national pillars.
The partnership is designed to help Morocco expand its reach across European markets while paving the way for responsible tourism practices that align with the country's commitment to sustainable development in the tourism sector.
ONMT has been putting in robust efforts to promote Morocco as a leading destination for tourism in the African continent.
The country recently held an all-hands meeting that gathered executives from headquarters and international offices, in a move to enhance managerial performance.
The meeting signals a shift in how Morocco aims to tackle tourism ambitions and better prepare for international competitions, particularly the 2025 AFCON and 2030 FIFA World Cup.
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