PRCA Thailand Conference Reveals Nine in Ten Thais Want Transparency as AI Use Explodes
PRCA 1
Presented at the inaugural PRCA Thailand Conference 2025, the study, titled 'The Impact of AI on Thai Society', reveals a complex national picture. While Thailand is emerging as a regional leader in AI, with a USD 15.4 billion investment in infrastructure and a national plan to produce 90,000 AI professionals, the public remains sharply aware of the risks that come with rapid adoption.
Key highlights from the research include:
'Trust and transparency aren't just public expectations, they're now brand imperatives in the AI era,' said Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR. 'As communicators, we have a vital role to play in bridging the gap between innovation and understanding. That means helping the public make sense of AI's impact while holding brands accountable to ethical, human-first storytelling.'
Speaker Narongyod Mahittivanicha, Founder of TWF Agency and Vice President of the Artificial Intelligence Association of Thailand, reinforced the irreplaceable role of human creativity in public relations. Referencing a recent viral Coldplay-related campaign known as the 'Astronomer CEO' crisis response, he noted that the level of creativity, emotional intelligence, and nuance involved is something AI cannot yet replicate.
In a fireside chat titled 'Viva La Press Release! Old Format, New Tech,' Jennifer Kok, Founder and CEO of Media OutReach Newswire, said: 'In today's digital publishing and AI era, press releases play a vital role in driving brand trust through verbatim, guaranteed posting on authoritative news websites. These features give PR professionals the ability to control the narrative of key corporate messages, building brand equity with targeted journalists and media across their chosen markets. The advancements in AI will further empower the public relations industry.'
Panel discussions included leaders from Microsoft Thailand, SCBx, Predictive, and Xponential Co., exploring AI's real-world applications in PR, brand reputation, and public perception. Moderated by Edelman Thailand's Vorasit Turongsomboon and digital creator Tossapol Leongsuppon, the panels addressed ethical governance, influencer transparency, and the public's call for structured AI education and stronger regulation.
Jaruwan Vorarakthananun, Communications Lead at Microsoft Thailand, said: 'AI isn't here to replace communications professionals—it's here to empower us. Generative AI is still evolving, learning every day. It's up to us to guide its growth and ensure it truly works for us. Don't hesitate to adopt AI into your daily work. Treat it as a trusted assistant that helps us work smarter, faster, and with greater impact.'
PRCA 2
The inaugural PRCA Thailand Conference took place on 6 August 2025 at SCBx NEXT Tech, Siam Paragon, bringing together professionals from Thailand's public relations, business, and technology communities. The conference was supported by Gold Sponsor Media OutReach Newswire and other sponsors, including Edelman Thailand, MIDAS-PR, Moonshot Digital, Vero, SCBX, and YouGov.
More information on the PRCA Thailand Conference and images are available online. The Impact of AI on Thai Society whitepaper can be read here.
Hashtag: #PRCAThailand
The issuer is solely responsible for the content of this announcement.
About PRCA
The Public Relations and Communications Association (PRCA) is the world's largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide, and we are a global advocate for excellence in public relations. PRCA APAC was founded in 2018 to further our growth across the APAC region. Our mission is to create a more professional, ethical and prosperous PR industry.
PRCA Thailand is building a community for PR and communications pros to level up. Through expert training and exclusive events, it helps boost skills and deliver real results. By connecting professionals and raising industry standards, PRCA Thailand is shaping the future of communications. It fuels collaboration and ensures PR's voice is heard loud and clear across Thailand's economy.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
11 minutes ago
- Yahoo
I Asked ChatGPT and a Financial Advisor How To Become a Millionaire: Here's How Their Advice Compared
For all of the transformative capabilities of artificial intelligence (AI), AI chatbots are still in their infancy stage. While applications like ChatGPT provide generic information that can be used to jump-start research or clarify terms, trusting it with a serious matter like a person's finances would certainly be foolish. Or would it? To test ChatGPT's accuracy on a unique and universally desired financial end goal for many Americans, GOBankingRates asked it how to become a millionaire and received an answer detailing things like how much you would need to invest and at what return, paths to use (consistent investing, growing a business, building high-income skills), and the importance of living below your means and avoiding wealth killers. Read Next: Find Out: GOBankingRates then sought a professional to speak on the subject, asking veteran wealth advisor Jake Falcon, CRPC, where the application succeeded and where it failed. Here's what the founder and CEO of Falcon Wealth Advisors had to say about ChatGPT's answer on how to become a millionaire. Where ChatGPT Succeeds What Falcon liked about ChatGPT's advice was its emphasis on practicalities. The nuts and bolts of sound planning and wealth building aren't a mystery, but they need to be adhered to if you're going to make any progress toward your financial objective. 'ChatGPT's response to 'How to Become a Millionaire' is surprisingly solid for a general audience — it's structured, motivational, and covers the basics well,' Falcon said. 'That said, there are a few areas where it shines and others where it falls short from my perspective.' Here are three examples where ChatGPT provided solid basic guidance, according to Falcon. Learn More: Emphasizing Consistency and Time 'The breakdown of how monthly investments compound over time is a great way to demystify wealth-building,' Falcon said. 'It reinforces the idea that becoming a millionaire is more about discipline than luck.' Highlighting Multiple Wealth Paths 'ChatGPT does a good job outlining the common routes — investing, entrepreneurship, real estate, and high-income skills,' Falcon explained. 'This gives readers a menu of options to explore based on their strengths.' Promoting Financial Hygiene 'Advice like 'live below your means,' 'avoid lifestyle inflation,' and 'track every dollar' is timeless. These are foundational habits I encourage with many clients,' he said. Where ChatGPT Falls Short Financial advisors know that investing is a highly personal activity, so ChatGPT's 'underplaying of behavioral finance' doesn't sit well with Falcon. 'Becoming a millionaire isn't just about math — it's about mindset. ChatGPT doesn't address emotional biases, fear of loss, or the discipline needed to stay invested during downturns. That's where human advisors add real value,' he said. ChatGPT falters in the details, those which financial advisors give such high priority for their clients. Here are three instances where ChatGPT fell flat for Falcon. Oversimplified Math 'While the investment projections are directionally correct, they lack nuance,' Falcon said. 'For example, assuming a flat 7% return ignores market volatility, inflation, and sequence-of-returns risk. Real-world planning requires stress testing — something ChatGPT can't do reliably.' No Personalization Similar strategies can't be used for every investor. 'The advice is generic,' Falcon stated. 'A 25-year-old software engineer and a 55-year-old teacher need very different strategies. As a wealth advisor, I tailor plans based on income, risk tolerance, tax situation, and life goals.' Missing Tax Strategy and Asset Location 'There's no mention of Roth vs. traditional accounts, capital gains, or tax-efficient withdrawals,' Falcon said. 'These are critical to maximizing wealth and often overlooked in DIY plans.' A Financial Advisor's Take A million dollars doesn't go quite as far as it used to, but hitting that wealth threshold is still the ultimate goal for many Americans. Unless you're a master tactician when it comes to creating comprehensive financial plans that cover the essentials — retirement, insurance, taxes, estate planning and major life transitions — you should see a human advisor before consulting ChatGPT for specific strategies on any important financial matter, including how to become a millionaire. 'ChatGPT is a great starting point for financial literacy. It can help people get motivated and understand the basics,' Falcon admitted. 'But when it comes to execution — especially for high earners or those nearing retirement — there's no substitute for personalized advice. 'You can Google 'How to change your car's oil,' but asking the internet on how to build the car probably isn't going to work. The same applies to wealth-building.' More From GOBankingRates New Law Could Make Electricity Bills Skyrocket in These 4 States I'm a Self-Made Millionaire: 6 Ways I Use ChatGPT To Make a Lot of Money 5 Strategies High-Net-Worth Families Use To Build Generational Wealth 7 Tax Loopholes the Rich Use To Pay Less and Build More Wealth This article originally appeared on I Asked ChatGPT and a Financial Advisor How To Become a Millionaire: Here's How Their Advice Compared Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
20 minutes ago
- Yahoo
Double the Disruption: The 3 Best Stocks to Buy Now to Profit From Both AI and Quantum Computing
Key Points Alphabet has multiple ways to profit from AI and has achieved two key quantum computing milestones. Microsoft has integrated AI throughout its software and might have developed the "transistor for the quantum age." Nvidia is a critical player in AI and is positioning itself to be a big winner in quantum computing. 10 stocks we like better than Nvidia › Disruption isn't a dirty word for investors. Sure, some companies can fade away as their businesses are rendered obsolete by new technologies. However, others flourish and make smart investors a lot of money over time. I believe we're currently in the early stages of two massive disruptions. Artificial intelligence (AI) holds the potential to transform our world in too many ways to count. Quantum computing could accelerate AI advances while also revolutionizing finance, healthcare, logistics, and more. Although these are distinct disruptive technologies, you don't have to invest in them separately. Here are my picks for the three best stocks to buy now to profit from both AI and quantum computing. 1. Alphabet Google parent Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) has been a pioneer in AI for years. The company developed the "T" (transformers) in ChatGPT. Its 2014 acquisition of DeepMind was, in retrospect, a pivotal move. Today, Google Gemini Pro ranks among the world's most powerful large language models (LLMs). Alphabet has multiple ways to profit from AI. Google Cloud is the fastest-growing major cloud services provider thanks to a massive AI tailwind. Google Search and YouTube use AI to boost ad revenue. Waymo is a leader in autonomous ride-hailing (robotaxis). But the company is also a major player in quantum computing. Google Quantum AI (note that both disruptive technologies are in the unit's name) has already notched two key quantum computing milestones. Its Sycamore chip achieved quantum supremacy (solving a problem in relatively short order that would take the most powerful classical computer an exceptionally long time) in 2019. The unit made a giant leap in quantum error correction (reducing errors by increasing the cubits) in 2023. I think it's a good bet that Alphabet will be one of the biggest winners in both AI and quantum computing over the long run. But this stock isn't a highly risky bet, in my view. The company is on track to generate close to $400 billion in revenue and more than $100 billion in profits this year. 2. Microsoft Microsoft (NASDAQ: MSFT) arguably struck one of the best deals in business history by partnering with ChatGPT creator OpenAI back in 2022. The longtime technology giant has integrated OpenAI's AI models throughout its software suite. Like Alphabet, Microsoft is poised to benefit as organizations build and deploy AI applications in the cloud. Its Azure is the second-largest cloud services platform, behind only Amazon Web Services (AWS). Also like Alphabet, Microsoft is investing heavily in quantum computing. Earlier this year, the company introduced its Majorana 1 quantum chip, which uses a new type of material called a topoconductor. Microsoft thinks that topoconductors will pave the way for highly scalable, powerful quantum computers. Microsoft technical fellow Chetan Nayak believes that topoconductors might be the "transistor for the quantum age." If he's right, the company that dominated the PC software market could also dominate the quantum computing market. 3. Nvidia Which company is the most essential player in AI today? There's a strong argument that it's Nvidia (NASDAQ: NVDA). The company's graphics processing units (GPUs) remain in a league of their own in powering AI systems. Nvidia's customers include Alphabet and Microsoft, both of which use its GPUs extensively in their cloud platforms. And while rivals are trying desperately to knock Nvidia off its perch, the company's fast-paced development of new AI chips seems likely to keep it on top for years to come. However, Nvidia isn't developing quantum computers. How is investing in it a smart way to profit from both AI and quantum computing? The company is trying to make it easier for others to advance their quantum computing efforts through its NVIDIA Accelerated Quantum Computing (NVAQC) Research Center. Nvidia is also pairing its GPUs with quantum chips for a hybrid quantum-classical computing approach. Back in the gold rush days, the providers of picks and shovels often made more money than the gold miners themselves. Nvidia is positioning itself to be the pick-and-shovel investment of the quantum computing era. Should you invest $1,000 in Nvidia right now? Before you buy stock in Nvidia, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Nvidia wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $663,630!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,115,695!* Now, it's worth noting Stock Advisor's total average return is 1,071% — a market-crushing outperformance compared to 185% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 13, 2025 Keith Speights has positions in Alphabet and Microsoft. The Motley Fool has positions in and recommends Alphabet, Microsoft, and Nvidia. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy. Double the Disruption: The 3 Best Stocks to Buy Now to Profit From Both AI and Quantum Computing was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
20 minutes ago
- Yahoo
This Underrated Artificial Intelligence (AI) Stock Has Room to Run
Key Points Google Search is putting up impressive growth figures. Google Cloud is a huge beneficiary of the generative AI arms race. 10 stocks we like better than Alphabet › Finding underrated artificial intelligence (AI) stocks isn't an easy task. There's a ton of hype and expectations built into this investment trend, and finding one that's underrated is easier said than done. However, I think there's an underrated AI stock that everyone knows about that's ripe for strong gains over the next few years: Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). While Alphabet may have stumbled out of the gate in the generative AI arms race, it's now near the top of the leaderboard. Alphabet also has other businesses that are doing quite well, giving the stock even more upside. Google Search is still growing despite rising competition Alphabet is the parent company of many businesses, including Google, YouTube, the Android operating system, and Waymo. While this may sound like a wide reach, a lot of money comes from advertising, specifically from the Google search engine. There is a fear in the investing community that Google search will be replaced by generative AI, which would be disruptive to Google. However, Google isn't just going silently into the night. It already integrated AI search overviews, which provide a generative AI summary at the top of each result. This feature has become quite popular and is likely enough to bridge the gap between a full AI experience and a traditional search. In Q2, Google Search's revenue rose 12% year over year, which is an acceleration from Q1's 10% growth. That's not a sign of a struggling business unit, so investors should likely be less bearish on Google Search. Alphabet also has another segment that's thriving in the AI arms race: Google Cloud. Cloud computing is a growing industry Google Cloud has been one of Alphabet's fastest-growing divisions over the past few years. Cloud computing is seeing two major tailwinds driving its growth: a general move to the cloud for business workloads and AI workloads. Google Cloud had a phenomenal Q2, with revenue rising 32% year over year and its operating margin improving from 11.3% last year to 20.7% this year. The cloud computing industry is expected to continue growing rapidly for the foreseeable future, with Grand View Research forecasting the market to grow from $752 billion in 2024 to $2.39 trillion by 2030. That's a huge expansion, and Google Cloud's third-place position in the industry will allow it to continue grabbing market share. Alphabet is clearly doing quite well, but what makes it underrated? Alphabet's stock is quite cheap compared to the S&P 500 Despite Alphabet's success, it still trades at a discount to the broader market, as measured by the S&P 500. Alphabet is trading for 20.2 times forward earnings compared to the S&P 500's 23.7. Because of its hefty discount to the market, investors likely expect Alphabet to underperform the market. However, Alphabet has continuously displayed strong growth over the past few years, and the fears many investors had regarding its base business are being disproven each quarter. The reality is that Alphabet is a strong contender in the AI arms race and has a leading generative AI model in Gemini. With other strong businesses under Alphabet's umbrella, it makes for a strong company that's built to weather any economic situation. I think it's an excellent buy at these levels, and won't be surprised to see it be one of the top-performing stocks over the next five years. Should you buy stock in Alphabet right now? Before you buy stock in Alphabet, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Alphabet wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $663,630!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,115,695!* Now, it's worth noting Stock Advisor's total average return is 1,071% — a market-crushing outperformance compared to 185% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 13, 2025 Keithen Drury has positions in Alphabet. The Motley Fool has positions in and recommends Alphabet. The Motley Fool has a disclosure policy. This Underrated Artificial Intelligence (AI) Stock Has Room to Run was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
